Diptyque’s Hourglass Packaging Design Shape Emphasizes Refinement & Grace
These stunning packaging designs really steal the show — they radiate excellence and excess. And this is due, in part, to the unique shape of the diffusers themselves.
The hourglass shape of these glass diffusers is alluring, exciting and mysterious. They ooze grandeur and majesty. They’re luxurious and delicate. There was a clear intention behind the creation of this hourglass shape that adds an artistic quality to the home decor.
The creative agency behind this innovative shape put a lot of thought into its creation and its meaning:
A unique silhouette or a unique glass coating now differentiates each of the 6 fragrances, which asserts the House’s decorative universe and pays tribute to to its eclectic inspirations. Its cold-diffusing technology delivers perfume notes through ingenious wicks, which number is now increased to widen the diffusion era, through a new patent. The Hourglass remains a sustainable initiative with an unchanged refilling system.
This design is extremely eye-catching. It harkens back to the regal history and heritage of the brand itself. Going above and beyond traditional home decor scent diffusers, these multicolored hourglasses make a statement that lasts.
Each scent comes with a different colors design. Colors range from orange and green to black and transparent. The colors are subdued and pair beautifully with the rich gold neck of the diffuser.
With shape, these designs transcend their simple purpose and become works of excellence and splendor.
Diptyque’s Packaging Highlights Luxury With Gold Embellishments
It’s not just the overall shape of the design that is visually striking. The design agency behind this creation made it a point to keep branding consistent through the use of a bold and elegant gold color.
This shiny gold coating lines the neck of these diffusers in a honeycomb pattern. Circular dots serve as subtle openings that allow the scents to float into the air. Mismatched designs are woven along the neck, in floral and flattering patterns that add a playful and majestic element to the design.
These gold embellishments can be seen across the wide range of products offered by the company and are also seen in the simple boxed packaging that these diffusers sit in.
Geometric lines, rectangles and triangle streak across the stark white boxes that add a cleanness and sophistication. The Diptyque logo sits at the center of an oval design. It’s simple, modern and classic.
Gold adds a luxuriousness that further elevates this design and its impact. It’s classic and clean and beautifully masterful.