Comes In All Shakes And Sizes: Dirty Fries Packaging Design Is More Than Quirky Wrappings And Cups – It's An Experience
Altering the time and tested shapes of standardized packaging is one of the biggest design challenges.
The team behind the Dirty Fries packaging managed to switch the focus from the actual contours to the design by introducing the reimagined ideas of its subcultural influences in the visuals.
As previously mentioned, Dirty Fries draws heavily from urban, skateboard culture. However, it casts a wider net as it appeals to both the punk and hip-hop crowd, as well as those that tirelessly mashed Kelis's “Milkshake” on their Discman back in the day.
In reality, skateboard culture and street art have sparked a multitude of popular culture trends, from the way they express themselves, how they dress, the music they listen to — it influenced more than we know.
Street art is akin to guerilla art thanks for its “inability” to follow the rules, or in this case, ruling design trends. It has the power to capture the imagination and show up where you least expect it – a chicken bucket, fries container or milkshake cup, everything is branded down (and dirty)!
Dirty Fries package design strives to emulate the effortless confidence and attitude that “street heroes” exhibit in their lifestyles. It doesn’t just borrow per se but adds a fresh take to it.
Each milkshake cup has a small story to tell and by collecting and lining them all, consumers get an artful canvas that they can rearrange however they like, making them something of street artists themselves.