Standout features:
- Storytelling elements
- Great looking when paired together
- Simplistic illustrations
When modernizing the El Camino brand, ALVAROGDESIGN turned to colorful minimalism to provide each beer can with a solid graphic and visual line that effortlessly stands out from the huge craft beer competition in northern Spain.
Since El Camino is focused on adventurous beer enthusiasts who like to venture into the unknown the agency adorned the packaging with surreal destinations that embody each flavor.
The Seven collection is inspired by the landscapes of the Cantabria region. Its green fields, its wild coasts, the sea, and the rocky mountains stand out. Time to visit them all!
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