Everlasting Stories Packaging Design Ties a Karmic Self-Reflection to the Product‘s Reusability Masterfully
Essentially, Everlasting Stories provides an infinite lifecycle for its candles. Made with eco-friendly concrete, candles sit in elegantly designed stone slabs designed to resemble the natural look of marble.
Noreste studio did the impossible, remaking the recycled material to create a texture of broken rock, that looks as if it was picked right from the quarry. The result?
A fashionable piece of interior that is bound to spark conversation - a dialogue between the clean and minimalist aesthetic and the natural and raw natural essence of the material. Everlasting Stories, however, transcend its unquestionable aesthetic value as it personifies moments of cathartic self-reflection, change and transformation as individuals and as a society in these trying times.
Noreste’s Everlasting Stories Masterfully Balance Soft and Edgy Design Elements
The Everlasting Stories’ intrinsic duality is a thing of beauty. The packaging is both soft and sharp, edgy yet delicate. It strikes a perfect balance between carrying nature’s unrelenting fierceness and sophistication.
The greatest stories ever told thrive on conflict resolved by uniting the opposing forces. Noreste played with this inherent magic of the material to mold a marbling effect that makes each object unique and authentic. The beauty of each piece lies in its asymmetrical, versatile and unique characteristics.
In the brand’s own words:
"What you have in your hands is a spark on the horizon, a flare, a light that will illuminate whichever path you wish to take. We'll be there along the way to help you find your path to a new, undoubtedly beautiful story.
Because for us, your story is our story."
Everlasting Stories Packaging Design Embodies the Reuse and Reduce Philosophy
Continuing with the multilayered attributes of Noreste’s distinct product, the agency collaborated with CererÃa Subirá, a local family business with more than two and a half centuries-long history, to create three very warm fragrances: Honey, Pine and Cedar.
Using recycled wax and a wood pellet resulted in more lasting and pleasant combustion. The color of each candle and their corresponding fragrances were chosen in tune with the paper colors of the packaging to generate a balanced composition and create a feeling of peace and relaxation.
What makes a design worthy of our packaging design award? That’s a question we’ve discussed on multiple occasions but the answer is simpler than it initially seems.
It’s how professional packaging designers perfectly balance aesthetics and purpose.
It’s the balance of aesthetics and purpose. Once the candle is finished, the pieces can be re-used as flowerpots, jewelry trays and more. The imagination is limitless.
Staying true to the recycling discourse and sustainability, Noreste selected recycled Kraft cardboard for the exterior of the packaging. For the interior nest, they used Gmund Bier Paper, which is elaborated using hints of hops, malt, yeast and organic pigments. These papers were selected because of their elegance, soft touch, earthy tones and artisanal essence.
As a last surprise, removing the piece from the nest, buyers will discover a text that conveys peace and hope to all those looking to preserve their beautiful stories.
Clever Geometric Shapes that Comprise the Everlasting Stories Packaging Design Makes It Jump from Stores’ Shelves
Although we’ve briefly touched upon it, one of the most interesting aspects of Everlasting Stories’ packaging design is its unique shape.
The geometric nests that contain these cute beacons differ wildly from what you’d normally see in fragrance candle shops. Their edgy and angular nature gives them a modern and gritty nature that makes them cool and trendy.
That's also why branding agencies use geometric styles to infuse packaging designs with a contemporary aesthetic!
Product packaging that achieves to reach such artistic heights while staying hip and desirable is a clear winner in our book!
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