Everlasting Stories Packaging Design Embodies the Reuse and Reduce Philosophy
Continuing with the multilayered attributes of Noreste’s distinct product, the agency collaborated with Cerería Subirá, a local family business with more than two and a half centuries-long history, to create three very warm fragrances: Honey, Pine and Cedar.
Using recycled wax and a wood pellet resulted in more lasting and pleasant combustion. The color of each candle and their corresponding fragrances were chosen in tune with the paper colors of the packaging to generate a balanced composition and create a feeling of peace and relaxation.
What makes a design worthy of our packaging design award? That’s a question we’ve discussed on multiple occasions but the answer is simpler than it initially seems.
It’s how professional packaging designers perfectly balance aesthetics and purpose.
It’s the balance of aesthetics and purpose. Once the candle is finished, the pieces can be re-used as flowerpots, jewelry trays and more. The imagination is limitless.
Staying true to the recycling discourse and sustainability, Noreste selected recycled Kraft cardboard for the exterior of the packaging. For the interior nest, they used Gmund Bier Paper, which is elaborated using hints of hops, malt, yeast and organic pigments. These papers were selected because of their elegance, soft touch, earthy tones and artisanal essence.
As a last surprise, removing the piece from the nest, buyers will discover a text that conveys peace and hope to all those looking to preserve their beautiful stories.
Clever Geometric Shapes that Comprise the Everlasting Stories Packaging Design Makes It Jump from Stores’ Shelves
Although we’ve briefly touched upon it, one of the most interesting aspects of Everlasting Stories’ packaging design is its unique shape.
The geometric nests that contain these cute beacons differ wildly from what you’d normally see in fragrance candle shops. Their edgy and angular nature gives them a modern and gritty nature that makes them cool and trendy.
That's also why branding agencies use geometric styles to infuse packaging designs with a contemporary aesthetic!
Product packaging that achieves to reach such artistic heights while staying hip and desirable is a clear winner in our book!
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