Hummingbird's Whimsical Cartons Use Playful Drawings To Portray Their Brand Identity

Hummingbird’s Creative Packaging Makes Breakfast Fun

Hummingbird is a brand that focuses on creating healthy breakfast options for adults and kids alike. Founded by a 24-year-old go-getter, Benjamin Seer was tired of old, boring and unoriginal breakfast options.

Hummingbird was founded in 2016 when inspiration struck the young founder and he decided to take action. No longer would breakfast be dull and uninspiring. Instead, he was dedicated to creating a range of healthy, happy and exciting breakfast options packed with superfoods and an effervescence that can’t be ignored.

The Hummingbird brand puts children and families first. It inspires positivity, happiness and adventure. It helps families start their day off strong, with a stomach full of healthy food and a smile on their face.

The name Hummingbird was inspired by exactly what it is, a morning bird. Resonating with positivity, happiness, activeness, passion, energy and quirky love of life. Also, when something tastes good, what do you do? “mmmmmm”. Hum. Benjamin aims to save time in the morning without compromise. To provide tasty and healthy breakfast made easy. Every Day. A brand, a name and passion he is connecting with it’s true meaning.

And their product packaging matches this bubbly and creative personality. They’re bright, exciting and full of enthusiasm. They instantly brighten even the cloudiest of days and set families up for the long, happy and exciting day ahead.

The Hummingbird Oatmeal Packaging Promotes Happiness Through Clever Illustrations And Cute Copy

These packaging designs are extremely creative, whimsical and light-hearted. The colors used are bright and exciting, ranging from greens and blues to purples, yellows, and oranges. These colors make up the background, giving the illustrations that line the bottom of these cartons all the space in the world to shine.

And these illustrations do steal the show.

Trees, bushes, flowers and more make up the overall theme of these designs. They are all-natural, connecting with nature in a silly, simple and engaging way. In addition to these nature illustrations, there are additional fun and bubbly shapes that dance spritely.

These illustrations promote positivity, lightness, and well-being. They are silly and nostalgic. They are happy and bubbly.

These exciting illustrations give the packaging a playful personality that jumps from the carton.

Similarly, the copy is very inspiring, further pushing its values of wholesomeness and happiness. There’s no denying these porridge cartons will put a smile on your face first thing in the morning.

Hummingbird’s Packaging Pulls From Natural Materials To Promote Health And Wellbeing

Hummingbird is a brand that puts health, wholesomeness, and wellbeing first. It wants to nourish with healthy ingredients and a message of positivity.

The carton packaging emulates this. Instead of taking on a modern, corporate shape, much like the competition, it comes in a paper-like carton shape and material design that emphasizes the positive, organic and pure nature of the brand.

This clean, nature-inspired design, matched with the illustrations of greenery, florals, and animals is a cute way for the breakfast brand to reach out to its audience and promote its values in a clear, colorful and creative way.

The copy of this design is equally bubbly and clean. It’s simple, uncontaminated and healthy. There aren’t any corporate or tainted elements to this design.

It’s happy. It’s exciting. It’s all-natural.

The carton shape isn’t average — it’s innovative, modern and fresh. But it does instill within consumers a sense of nostalgia. We all remember the milk cartons we drank at lunch in the cafeteria — back when times were simpler. And this further instills that feeling.

Hummingbird’s Oatmeal Cartons Are Fun, Whimsical And Showcase The Organic Product

These colorful, clever and creative packaging designs really transform the idea of breakfast. They’re bright and crafty. They’re silly and sensational. Using colors that enlighten, illustrations that inspire and copy that captivates, these porridge cartons are a design to be emulated.

Nostalgic and simple illustrations dance along with the cartons. Pretty flowers, bubbly shapes, cute greenery and happy animals create the whimsical setting for these happy hummingbirds. There’s a lightness to this design that instantly lifts your mood.

These designs are simple, minimal and creative. Simple text, bright illustrations, and an airy design tell the story of this brand that makes you want to eat porridge in a way you never thought possible.

This creativity, matched with the all-natural materials used in this design promotes the healthy, organic nature of the products. There’s simplicity — in both the design and the ingredients that are emulated in the carton shape and the cardboard-like packaging materials.

There’s a gritty, outdoorsy texture to this design that creates a tangible nature that further emphasizes the brand’s dedication to wholesome, natural and exciting products.

These cartons are enchanting. They’re whimsical and enthusiastic and fun. This packaging is unique, cute and colorful — and kids can’t resist.