Form and function are witnessed via an easy twisting re-sealable lid. The holidays need not be frustrating. Fiasco makes sure to pay attention to these little details to make give the consumer the maximum product experience.
This packaging design directly aligns with Fiasco’s 2017 campaign #SharingHappiness. Their mission included getting their fans in on random acts of kindness and sharing with family, friends, and co-workers. This packaging design is a limited edition. The jars are collectible. The consumer has the value of the product extended well after it is used.
This is what makes practicality in design so paramount. We want the consumer to easily use a product. We don't want them to struggle with opening something like those impossible plastic zip ties that require bolt cutters to use.
For gelato, easy-to-open lids are an example of this practicality. For an electronic device, a packaging design that folds open would meet this standard as well. Package design is about the consumer experience. The consumer experience builds the relationship between the customer and the company and it begins the moment they pick up the item.
If executed with the same qualities that Fiasco featured in this product line, that relationship will form a bond that lasts a lifetime.
Fiasco Gelato is a brilliant packaging design in the Food & Beverage industry.