As a Creative Director with more than 20 years working in packaging design for lifestyle and FMCG brands like Ted Baker and Cath Kidston, I know how difficult it can be to balance fun, functionality, and consumer appeal.
Many brands try, but only a few succeed with confidence.
Hally, in partnership with UNDRDOG Creative, has managed to do exactly that. Their packaging is not only eye-catching but also smartly designed to serve both emotional engagement and commercial performance.
This is the kind of packaging that doesn’t just hold a product, it tells a story, sparks joy, and keeps customers coming back.
Industry Insight: The global premium packaging market is projected to grow from USD 5.4 billion in 2025 to USD 8.6 billion by 2035 at a CAGR of 4.8%. Brands like Hally are perfectly aligned with this growth by offering packaging that feels collectible, premium, and trend-driven.
Key Insights for Brands:
- Colour-coded packaging enhances quick recognition and triggers impulse purchases.
- Collectibledesigns encourage repeat buying and strengthen customer lifetime value.
- Playful cultural tie-ins deepen emotional engagement and create social-sharing moments.
Designed for Multiple Consumer Journeys
From my experience, great packaging must work at different moments of the consumer journey: the excitement of discovery, the thoughtfulness of gifting, and the consistency of repeat purchase.
Hally's dual approach, hero boxed kits and compact individual applicators, demonstrates a sharp understanding of these dynamics.
The kits create theatre “on-shelf” and in unboxing (especially in eCommerce packaging design), while the applicators are accessible, collectible, and encourage ongoing purchase.
This is design thinking rooted in commercial strategy, not just style, a hallmark of outstanding design agencies.
Bold Cohesive Visual Branding Elevates E-Commerce Presence
One of the first lessons I learned designing for global brands is that color is not decoration. It’s strategy.
Hally's saturated palette of blues, pinks, purples, and oranges ensures instant shelf visibility and clear differentiation between SKUs.
The consistent iconography across formats reinforces recognition and brand promise, essential in crowded retail and e‑commerce environments.
This is critical when you consider that 72% of American consumers say packaging design plays a major role in their purchase decisions.
UNDRDOG Creative leverages color not just to please the eye, but to guide consumer choice, spark emotion, and deepen brand engagement, something every FMCG brand should treat as non-negotiable.Find out which colors fit your brand...and why it matters.
Playfulness Through Graphics and Partnerships
I’ve always believed that personality in packaging is what builds emotional resonance.
Hally achieves this with its playful star motifs and, more notably, its Trolls limited editions.
These collaborations are clever: they build cultural relevance and extend the brand’s reach into new communities. Research shows that products with emotional appeal improve brand recall.
Hally's designs embody that principle by making the packaging itself part of the fun.
Packaging as Brand Storytelling
Across my career, I’ve seen packaging succeed when it communicates brand essence in seconds. Hally's design does just that.
There’s no need for heavy explanation. The bold colours, playful motifs, and youthful energy speak immediately to creativity, self-expression, and individuality.
It reminds me of the lifestyle brands I’ve worked with, where the packaging itself became a visual shorthand for what the brand stood for.
For Hally, the packaging is not an afterthought; it’s the brand narrative, told clearly and confidently. Turn your narrative into emotional engagement. Start here.
Final Jury Reflections on Hally
UNDRDOG Creative has elevated Hally beyond functional hair applicators, turning them into playful, collectible products that consumers want to display, gift, and share.
Having worked with international brands where packaging was pivotal to success, I see Hally's design as one of the benchmarks for what FMCG packaging should be today:
Bold color for impact, dual formats for versatility, and cultural collaborations for deeper engagement. It’s a complete package, no pun intended.
What Agencies Can Learn from UNDRDOG Creative
When I look at UNDRDOG Creative’s work for Hally, I see more than playful colors and bold packaging. I see a framework that other agencies can learn from:
- Design for multiple touchpoints: Hally's boxed sets and single applicators show how packaging can work at every stage of the consumer journey, from gifting moments to repeat purchases.
Agencies should always ask: how will this design function across different buying occasions?
- Balance emotion with strategy: The vibrant colors and cultural collaborations are fun, but they’re not frivolous. They’re anchored in commercial logic: standing out in an online catalog, sparking recall, and fueling social sharing.
Agencies can take note: design that delights must also drive measurable outcomes.
- Make packaging part of the brand story: What I admire most here is how Hally's packaging is the brand narrative. The playful motifs, bold typography, and themed editions communicate personality at a glance. Too often, agencies treat packaging as an afterthought. UNDRDOG Creative reminds us that it should be central to the storytelling.
As someone who has shaped packaging for global lifestyle brands, I know these lessons are transferable across industries.
UNDRDOG Creative’s work is a reminder that great packaging is never just about aesthetics, it’s about building lasting brand equity.
Packaging design plays a pivotal role in driving product choice, influencing purchase intent, and strengthening brand recognition on storefronts or crowded shelves.
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