Jean

Standout Features:

• Depicts the European lifestyle
• Casual
• Minimalistic yet artsy

Le Fort is a cheese producer known for its premium products. However, as the demand in the market shifted, the company introduced a new brand of cheese behind the name “Jean.”

Jean is meant to address a new demographic of cheese lovers – young people who cherish the European lifestyle and culture.

Ferma Branding Agency designed the packaging with these metrics in mind. The packages are in soft, pastel colors and are decorated with an imaginative illustration of a laid-back person enjoying the cheese. This design gives of a tone of kindness and a sense of relaxation after a long busy day.

One look is enough to urge you to take your shoes off, play some music, and enjoy a glass of wine as the cheese melts in your mouth. It takes you to a small European city by the sea and experience the culture like you're there.