_5cf7f6c6f513-desktop.jpg)
Standout features:
- Label shape
- Gradient colors
- Stylish, leaf-inspired typography
Licores & Co. is a Spanish company that produces and sells artisanal liquors of various flavors across the globe. With a goal of elevating their branding and matching the quality of their liquors with luxurious packaging, the company asked Villae Creative Studio to guide the new visual strategy and add a fresh new look to the brand.
Right off the bat, with a renovated look in mind, the studio replaced the serif typography on the label with a trendy, minimal, and curvy font that reflects the subtle, sweet nature of the drink and makes a fine-drawn leaf icon integrated with the letter C.
They also reworked the labels, “cutting” them in the shape of a leaf with different colors and icons representing individual flavors. Their shapes masterfully complement and emphasize the slim, tall, and sophisticated shape of Licores & Co.’s bottles.
