On the top of the box, we see that there are crackers. This engages the customer to open the box in a unique way as they satisfy their cracker munchies.
Finally, this product has conviction. It is bold. It does not say “Please, just maybe, come take a look.”
It screams with authority: “Come here. Pick me up. Good. Your cracker search has ended and ended with vigor.”
The best packaging designs combine impact, relevance, communication, and conviction to make the products shine, make them engaging, and make them worthy enough to be picked up from the shelf -- even if the customer was not thinking of buying it in the first place.
To do that, bold design innovation must be implemented. You must take risks in this game. Everyone is tired of the decades-old rectangular cracker boxes.
But this packaging design is not a rectangle. It’s a darned polygon. When was the last time you saw a cracker box in the shape of a polygon?
Me either.
And that is why this is one of the best package designs for crackers I have ever seen.
matzOH! is a bold packaging design in the Food & Beverage industry.