Packaging Designed by
Aditi Shrivastava Aditi Shrivastava

Meltix

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Meltix packaging design by Aditi Shrivastava.
Meltix packaging transforms ice cream into a visual celebration of color and flavor. Designed by Aditi Shrivastava, the identity pairs wavy graphic accents, candy-bright palettes, and friendly typography to create a shelf presence that feels energetic, youthful, and irresistibly fun.
Meltix packaging design by Aditi Shrivastava.
High-contrast colors create instant shelf impact
Meltix packaging design by Aditi Shrivastava.
Playful graphics unify flavors across formats
This website uses a colour palette of 4 colours
  • #57BB98
  • #ED175F
  • #4E99B4
  • #504A8B
Technologies & Tools
Description
Team Behind the Design
  • Agency: Aditi Shrivastava
  • Client: Meltix
  • Category: Food & Beverage Packaging
  • Location: Cincinnati, Ohio, United States
  • Project Brief: Create a playful and memorable packaging system for Meltix that reflects bold flavors, vibrant personality, and a joyful brand experience across cups, lids, and takeaway boxes.

Great ice cream packaging design captures attention quickly while signaling taste distinctions. Meltix achieves that balance with high-contrast color fields, playful motion-inspired graphics, and a repeatable layout that holds the range together.

 

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