Nomz

Standout Features:

• Consistently clean and cohesive typography
• Product-specific design strategies
• Clear messaging that underscores the products’ ingredients

In such a competitive snack and food market as the one we have today, being transparent about ingredients is huge for consumers — and for brands looking to get ahead. Nomz turned to Olivia Springle for packaging that looked good across its diverse North American product range and very clearly communicated its organic, real-ingredient focus.

Right from the get-go, you’ll notice that what ties the whole Nomz range together nicely is the clean, easy-to-read sans-serif typography. Whether it's the light lowercase "nomz" logomark used everywhere or the rounded, geometric general text font, the typeface stays simple and direct. Even supporting text like ingredients follows this principle.

The type is consistent, but visually, each product line still does its own thing. The Organic Bites uses pastel, solid-color packaging, while. "Nomzicles" have a simpler, natural presentation — white boxes and a brown paper-textured pouch. The superfood mix comes in a resealable bag and features ingredient photos showing its natural ingredients clearly.

But importantly, no matter the visual style of the product line, there's always a strong focus on transparency and showing quality. They achieve this through direct messages about using real ingredients, clear ingredient lists, ingredient photos, and showing the USDA Organic seal prominently where it applies on the food packaging designs.

It can't be overstated just how much transparency benefits healthy food brands trying to connect with consumers in this age. Today’s shoppers have never been so informed and diligent. By meeting consumer expectations for both visual appeal and straightforward honesty regarding ingredients, you’ll earn the trust — and dollars — of your market.