Ochaya. Matcha.

Standout features:

• Japanese visual aesthetics
• Serene color story
• Cultural significance shown

Matcha took the world by storm once it gained mainstream popularity. Many companies have tried to angle their promotions on the fact that their matcha ingredients are authentically Japanese. Many have tried, but only a few have succeeded, such as Ochaya. Matcha.

Kinoto Studio's packaging design focuses on the Japanese aspect of things, from the rising sun to the glorious mountaintop decorating the packaging. The watercolor effect on the pictures also lends a layer of a handcrafted element to them.

They succeeded in capitalizing on the Japanese side to convince their buyers that they only use the best and most authentic ingredients to preserve the distinct matcha flavor they know and love.