This use of white space and bright colors also adds another relevant and thoughtful aspect to the design: Cleanliness.
A clean design allows a consumer to really soak in all aspects of a design and connect with a product -- the ultimate goal.
What's more? Skincare products facilitate the cleansing of one’s skin. So, it wouldn't make much sense to have a chaotic illustration.
(The swirls, by the way, are not chaotic. They blend together cohesively, like tye-dye.)
Ultimately, Ozmetics attracts positive consumer attention by using elements like white space, contrasting colors and flowing illustrations to create a package design that's one-of-a-kind.
Ozmetics is an artistic package design in the Fashion & Beauty industry.