Standout features:
- Classy minimalism
- Luxurious logo
- Deep color palette
Purdi is a luxury brand crafting bold and beautiful pieces of handmade jewelry from the world’s most desirable and ethically sourced metals and gems.
Stepping into an already-saturated luxury jewelry market and competing with renowned brands with impeccable reputations and illustrious heritage, Purdi required a branding that truly reflects and embodies its bespoke and precious expertise.
True to its name, Opulo carved out a place for Purdi within the crowded market by defining a niche customer profile, building a unique proposition, and creating opulent branding, including packaging.
Both the logo and packaging rely on elegant circular shapes, a deep color palette, and luxurious gold accents to celebrate Purdi’s newfound success with pride. Although fairly new (to the broader audience), the brand definitely captures the essence of “iconic” with style.
