Solaz is a luxury hotel in Los Cabos, Mexico — the latest addition to the iconic Luxury Collection Hotels developed by Starwood. The hotel has modern and pristine accommodations, with cutting edge hospitality services, including gastronomic experiences, a spa, exercise equipment, and modern installations. Anagrama, a brand intelligence group, made a creative brand proposal to Solaz, to build their brand identity.
The theme consistently used across all the designs is the use of gold accents to suggest a luxurious environment. However, the gold is used tastefully and not excessively, so as not to give the appearance of being cluttered or chaotic.
The designs are all minimal, but stylistically executed. The logo of the hotel features a coral, the region’s natural treasure. To make the packaging a cohesive unit, the designs build off of the coral, an organic and natural element. The color palette used is a reflection of this: beige, white, and cream compliment the design, grounding it in both nature as well as luxury.