Because the brand is focused on a younger demographic and online sales, even their shipping boxes were designed to maintain the brand identity. This is a nice additional touch of detail for customers that order online. The design allows the experience to begin before the package is even open.
The Underground Project Wines’ bold design goes to show that eye-catching packaging doesn’t have to be crazy or colorful. A clever design that extends beyond the label can be just as effective as any combination of wild colors. Now, the only question remaining is what this top secret wine tastes like.
The Underground Project Wines is a clean packaging design in the Food & Beverage industry.