Travitana

Standout Features:

• Cohesive color story
• Parchment-inspired die
• Sketch-style visuals

Travitana has stayed true to its unique heritage through the years. Fine quality and tradition have always been at the heart of its brand identity.

Now, the challenge lies in appealing to the modern market.

They collaborated with Valencia-based design agency Mompo Estudio for a refined packaging presentation infused with Travitana’s organic character and beautiful history.

The color story says it all. The actual bottle, texts, and symbols are dressed in green, while the main canvas is in white. The designers wrapped the olive oil in a single shade that perfectly represents the product and the brand’s roots – olive green.

Such a clean and streamlined layout is easy on the eyes and has a great contemporary touch.

Extra details also help tell the brand story in snaps: the sketched illustration of the farm where products are made, intricate die frames shaped like parchment, and the patterned design in the background.