Key Insights for Brands:
- Highlight your origin by creatively blending font styles relevant to your culture
- Use contrasting color palettes to reflect the richness and vibrancy of your products
- Promote inclusivity by infusing features such as braille labels
Kahut’s Packaging Design Perfectly Merges Accessibility with Cultural Fusion
Kahut is a Belgian-Indian restaurant based in Brussels, with a unique identity brought to life by the mind behind Hurtikonn, Mattéo Tabutieaux. This collaboration aimed to capture the essence of Kahut’s cuisine fusion, starting with its takeaway packaging, “Kahut at home.”
At the core of this design is a logo that perfectly embodies this cultural synergy with AKAAR typography. It seamlessly integrates the Latin and Devanagari alphabets, with each letter leaning more toward one universe than the other. This approach creates a differing but somehow harmonious and unique set, blending the restaurant’s diverse influences and inclusive spirit.
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To top it off, the design system extends this idea by embracing contrasts and imperfections, symbolizing the dynamic encounters between different cultures. These intentional design choices create an accessible and deeply resonant brand identity, inviting everyone to experience the richness of cultural fusion.
A Contrasting Color Palette Showcases Kahut’s Richness of Flavors
The colors chosen for Kahut's packaging design deliberately reflect its products' natural ingredients and vibrant tastes. They serve as a direct invitation for consumers to explore a culinary experience rooted in tradition but refreshingly forward-thinking.
The deep, earthy tones draw inspiration from the Warli tribe’s traditional clothing and environment. These colors evoke authenticity, reflecting the rich soils, lush forests, and vibrant spices central to Indian cuisine.
In contrast, fluorescent hues introduce a burst of modernity. They symbolize the fresh, innovative twist that Kahut brings to traditional recipes. These vivid colors capture the bold and lively essence of the flavors they represent.
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Lastly, the designer’s choice to limit the palette to two tones is a nod to the brand’s commitment to sustainability. It reduces ink usage and minimizes environmental impact while maintaining a striking and meaningful design.
The Design Delivers Clear Brand Messaging With Distinct Typography and Straightforward Iconography
Kahut's packaging stands out with its thoughtful use of typography and iconography. Rather than opting for big, bold fonts, Hurtikonn applied techniques in the best packaging designs and settled for thin lines. These subtle letters reflect Kahut's dedication to creating a welcoming atmosphere where everyone feels at ease.
However, a more intriguing feature of the typography is the incorporation of broken text lines. These deliberate breaks in the text add an element of unpredictability to the design, reflecting the brand's embrace of variety and uniqueness. Consequently, this feature keeps the design dynamic and engaging, much like Kahut's offerings to its customers.
What's more, using custom icons conveys the origins and production processes of the ingredients used. This approach reinforces transparency in Kahut's labels, clearly indicating vegan, gluten-free, and chemical-free products. Many exquisite packaging design agencies prominently display icons like these, ensuring consumers receive essential product information.
Every Kahut Package Exudes Inclusivity and Authenticity Through Geometric Cutouts
Inclusivity is at the heart of Kahut's ethos, beautifully expressed through its packaging design. Its irregular lines symbolize the brand's inclusiveness, representing varied experiences and identities. Further proving its commitment, the packaging features braille labels, making it accessible for people with vision challenges.
Beyond that, crooked lines signify the acceptance of imperfections, mirroring the diverse individuals of the Kahut community. The label's geometric cutouts represent fragmentation, pointing to the idea that everyone is different yet part of a greater whole.
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Combining different shapes, colors, and breaks represents infinite possibilities, perfectly capturing individuality. And like every Kahut product, they all contribute to a larger story: one of equity, respect, and connection. This design approach communicates that everyone is seen, valued, and connected.
Kahut's packaging perfectly reflects its brand's values and commitment to individuality, cultural diversity, and environmental responsibility. Its design invites consumers to celebrate uniqueness and interconnectedness.
With its distinct blend of irregular labels, distinct typography, pictogram icons, and a meaningful contrasting color palette, Kahut's packaging design is a worthy recipient of the Best Designs Award.
