The Logo Plays a Major Part in the Witch Packaging Design’s Appeal
Along with the packaging, the Witch logo had also gone through meticulous treatment or facelift if you will.
The Witch logo is straightforward and salient. It’s simple enough to not overwhelm, while it simultaneously dominates the metaphorical center stage in customer subconsciousness, as it easily stands out against competitors’ products.
Its bold custom typography (similar to Arista font) is soft and round. It almost looks as if it was written (applied) directly with the content of one of Witch’s tubes.
Meanwhile, the minimalist illustration of witch-hazel leaves marks the brand’s link to nature, symbolizing growth and renewal.
Although derived from the aptly named plant, and the product both content-wise or visually, has nothing to do with the traditional depictions of anything “witch related”, its simplistic design leaves (pun intended) space for interpretation.
Besides the magical undertones, we’re all too familiar with, witches were also known to be master herbalists, prolonging life drawing from the power of Nature.
This skincare brand is definitely extracting the strength of Mother Nature and their packaging reflects exactly that.