Standout Features
- Maximalist package design
- Art-inspired visual elements
- Dynamic fonts
When a product makes you want to keep the box or paper that came with it, that’s how you know the packaging design is a success. One great example of this is the packaging design for Xoctail by Mamba Studio.
Xoctail chocolates have a cocktail base, and as such, they offer a fun and exciting vibe perfect for absolute indulgence. That explains the extravagant design inspired by the textile works of William Morris, laced with sophistication and high-level craftsmanship.
The nature-centric visuals envelop almost the entire surface which makes the chocolate bar look like a work of art. The designers didn’t neglect to incorporate the different cocktail ingredients into the artwork for instant flavor recognition.
The main illustration frames the brand name and text descriptions written in various font styles. The typography is a mix of tropical, script, serif, and sans-serif fonts.
Such maximalist style can be hard to pull off, but the team managed to find the sweet spot. All these elements lay flat on a plain dark blue background, which adds great contrast and balance.
Clearly, they executed the “more is more” principle successfully!
