Argo is consulting agency based in Romania which specializes in art investigation and history. The main objective of the firm is to discover new artistic work. During the development of their brand they created a modern museum-like sensation using a simple color palette.
The use of black and white in tandem with a metallic gold forms the basis for what is a clean, sharp and precise design. One of the main benefits of this approach was that it allowed the creative flair used on some of the print materials to shine and take precedent.