Mathem Magazine was designed by Erik Weidenhielm as a high-quality print experience that adds lasting value beyond the delivery box. The magazine balances bold visuals with clear structure, combining food, culture, and storytelling in a way that feels accessible and refined.
Readers kept the magazine long after delivery, and the redesign received industry recognition, including Gold at the Swedish Content Awards and both Gold and People’s Choice at Svenska Designpriset in 2023.
Erik Weidenhielm works with brand and creative development at Coop and has over 15 years of experience helping brands connect with people through campaigns, concepts, identities, and product design. Based in Stockholm, Sweden, his work spans global networks and independent studios, with a consistent focus on creating ideas that feel clear, relevant, and memorable.
