Cassa Rurale AltoGarda-Rovereto Calendar Print Design Gives Life to Travel Destinations by Plasticine Modelling
The Cassa Rurale AltoGarda-Rovereto Calendar 2022 print design screams creativity and personality from the colors to the quirky illustrations. One look isn't enough. It demands year-long attention.
This head-turner calendar design is the brainchild of the Graffiti designers and Gianluca Maruotti, an all-rounder creative and puppet creator.
The designers used plasticine clay to recreate travel destinations, just enough for the months of the year.
Plasticine clay is an oil-based, flexible, non-hardening material often used to create sculpture-like artwork.
Great graphic designers have a way of bringing an artistic vision to life. And Graffiti accomplished this through its vibrant and scenic concept. The calendar features 13 images good for each month and a cover representing a dedicated location and story.
Graffiti Designers Take the Audience into a Monthly Adventure (And a Bit of Nostalgia) by Featuring Different Locations
Art and travel are two elements that go hand in hand. And the agency did an A+ job blending both in this calendar print design.
Some of us want to experience beaches, mountain views and vast grasslands. The Cassa Rurale AltoGarda-Rovereto calendar served just that. The audience goes on monthly adventures through picturesque travel locations featured on every page.
With people traveling far less since the pandemic, it's comforting that designs like this can work their magic and transport people to different adventures.
This fine art displays locations in a disparate light, imparting distinctive charm and emotions to the viewers.
Storytelling is a powerful tool many branding agencies utilize when developing brand identities and designs. And most of the time, it's a difficult task. But the designers at Graffiti aced it here 13 times. Each artwork follows a protagonist who moves from one destination to the next. This common element stitches all illustrations together and weaves a story good for the year.
Cassa Rurale AltoGarda-Rovereto Print Design Snags Attention with a Booming Color Story
Most designs follow a color palette wherein one to two shades dominate the artwork. However, this design doesn't call for uniformity. It calls for uniqueness.
Instead of sticking to a specific palette, the designers stayed loyal to the natural colors of the modeled destinations. Giving the audience a unique experience through each piece.
While the color theme is dependent on the featured location, the mood depends on the flow of the story (gloomy, happy, festive, relaxed, or so on).
In a nutshell, this design is a visual testament that colors have the power to influence and trigger emotions. The varying tones and shades used are enough to catch attention.
The Sculpture-Like Illustrations on Cassa Rurale AltoGarda-Rovereto Print Design Translate Beautifully on a Calendar’s 2D Canvas
It might be challenging to stand out in a space filled with talent. But this is a challenge the Graffiti designers are ready for – hungry, even.
With the help of modern tools to convert the clay models into digital form, the designers successfully created unique yet familiar art.
They translated the plasticine models into visually appealing 2D illustrations. And in some aspects, the designs surprisingly shared the characteristics of vector art, an instant nod to how versatile clay modeling is.
Ultimately, they developed an artistic calendar that's rightfully deserving of the best print design recognition. Aside from the color themes and design story, the designers' exemplary implementation of traditional and modern art styles merits the loudest applause.
