Print Design Utilizes Captivating Logo And Bright Colors To Make An Impact
The new look and feel of The Crux & Co. brand are soft, subtle and elegant. The new print design materials utilize pastel pinks, blues, and purples. There is also an emphasis on empty space which really adds a cleanness to the overall design that can’t be ignored.
On one side of these name cards and loyalty cards is the company information — address, phone number, and email address. These are written in small, tight sans-serif font. They are written out in gold foil and align to the top left corner of the card.
In some shape or form, the name of the cafe itself is labeled as well. In some instances it is spaced out around the entire card, in others, it sits at the bottom right, with “Co” written backward.
On the other side of this card is the logo, which is two Cs — one facing the right way, and one facing the wrong way — with a forward slash dividing the two. This monogram takes up almost the entire design and is etched in gold foil. There is a three-dimensional aspect to this design that instantly pops out at you, and the shine certainly catches your eye.
There's also a subtle quirkiness to this design that takes these prints to the next level. They aren’t just light and feminine — they’re also a little bit edgy.
The name cards and loyalty cards aren’t created in typical, rectangular fashion. Instead, they are created in the shape of a square with three rounded edges and one pointed edge — giving off the vibe of a thought bubble or word bubble.
It’s a subtle design feature, but one that instantly fills you with bubbly joy.
The menu itself is equally soft and pleasing to the eye. There is plenty of white space surrounding the menu items which sit small and daintily on the page. Scattered across are gold polka dots that add some fun, and at the top left-hand corner, there is another logo iteration — this time on a piece of twine material.
The design is very cozy, comfortable and down to earth.
Overall, these print designs flow effortlessly together and create an experience that is pleasing, eye-catching and calming for the viewer.