Cybersecurity leader Axonius partnered with Ruckus to create a compelling video series featuring athletes Simone Biles and Amy Bream. These videos, focused on "Controlling Complexity," use the athletes' stories of overcoming challenges to make Axonius's mission of humanizing cybersecurity, making it relatable and inspiring for a global audience.
Key Insights for Brands:
- Showcase real human stories for authenticity and emotional connection
- Integrate behind-the-scenes content to strengthen viewer-brand relationships
- Use storyboarding to align creative vision with brand values
Axonius Highlights High-Profile Athletes for Emotional Storytelling
The use of athletes like Simone Biles and Amy Bream in the Axonius video series is a deliberate design choice. Both Biles and Bream have overcome significant challenges in their careers. Their stories of perseverance and triumph mirror the brand's message of overcoming complexity in cybersecurity.
Simone Biles, known for her unmatched achievements in gymnastics, narrates the first video, where old footage of her struggles is juxtaposed with powerful, present-day shots of her performing flawlessly. This powerful storytelling draws a clear parallel between her personal journey and the challenges of managing cybersecurity.
The choice to feature real, relatable stories makes the brand more authentic and engaging, demonstrating how overcoming adversity can lead to success. This approach makes the video series more impactful by providing human context to a highly technical field, an essential strategy for top-tier video designs.
Behind-the-Scenes Footage and Storyboarding Enhances Visual Impact
Ruckus carefully planned each video through detailed storyboarding, a critical step in the video production process that helped visualize and map out complex camera movements and sequences. This ensured that Axonius’ brand values were clearly conveyed through visual means.
Ruckus provides behind-the-scenes stills to give the audience an exclusive look at the effort and precision behind the production. This transparency adds a layer of authenticity to the campaign, inviting viewers to connect with the creative process. It also serves as a reminder that success is often the result of detailed planning and execution.
The best video marketing agencies integrate storyboarding and behind-the-scenes content to add depth to the storytelling and make the final product feel more intimate and relatable.
Ruckus Utilizes Dynamic Camera Movements and Visual Composition
One of the standout features of the Axonius video design is the dynamic camera work that highlights the movement and energy of the athletes. In both videos, the camera is used to accentuate key moments of action — whether it’s Simone executing a perfect gymnastic move or Amy's intense training sessions.
Ruckus used creative techniques such as slow motion, close-ups, POV shots, and video montages to immerse the viewer in the athletes’ stories. These visual tools are not just for aesthetics; they amplify the emotional impact of the narrative, keeping the audience engaged and enhancing the video’s message of overcoming obstacles.
Axonius’ Cohesive Branding Shines Through Inspirational Music and Narration
The soundtrack plays a crucial role in creating the emotional tone of the videos. Both Simone and Amy narrate their own stories, adding a personal touch that deepens the connection with viewers. The amazing background music further amplifies the emotional weight of each video, driving home the message of resilience and determination.
The narrative flow of the videos is designed to make the complex world of cybersecurity feel more accessible. By connecting the technical aspects with a human element, the videos elevate Axonius’ messaging and differentiate its position in a competitive industry.
The Axonius video series is a prime example of how storytelling and high-quality production can elevate a brand's message. Ruckus’ integration of real, human stories, dynamic visuals, and inspiring narration helped transform a technical subject into an emotional and relatable journey — earns the Axonius video series a Design Awards winner title.
