Sleek Intro Video Brings a Touch of Sophistication to Andermatt’s Website
Andermatt’s website is a visual experience. For almost every product there is a stylish, high-quality photograph that fills the surrounding area, as well as the visitors’ expanding FOMO balloon.
But before you even get to punchy copy bits and beautiful product shots, you’re greeted with a high-quality video that shows everything – from the macro shots of snow-covered peaks of the Swiss Alps to the inviting interior of The Chedi Andermatt hotel and star of the show, the shop itself.
The video is seamlessly integrated into the overall design and it only nudges you to hover closer and closer to subtle CTA buttons.
Large, Elegant Typography Makes a Clear Statement - This Is a Place to Watch
Exceeding expectations is a goal every website should strive for and Andermatt website design accomplishes this effortlessly, infusing creative solutions into clean-cut, precise (almost Swiss) conventions.
Custom typography is one of the website's strongest elements. Placed in the central part of every page, it demands attention and makes a clear statement.
There’s a subtle mix between sans-serif font and a script font, as well as a mix between all caps and lowercase copy. The mixture creates an aesthetically appealing experience that digs deep into subconsciousness.
The large letters and contrast enhance the visual appeal and reinforce it with an air of exclusivity, while punchy copy adds to the distinctive flow of Andermatt’s website.
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