Blue Tokai Coffee Modern Homepage

Blue Tokai Coffee brings visitors the best and freshest single-estate Arabica coffees from farms across India. The “Homepage” is grid-structured, topped with a full-width looping video and filled with huge background imageries, a call-to-action to link to each subpage of the site, the social media links, and a large footer. The color palette is the extension of the branding -- dark brown pairs with Tiffany blue.

E-commence is the main purpose of the website. As the result, a successful buying process is essential, and Blue Tokai accomlishes this. 

Blue Tokai Coffee Clean Product Page

On “Shop” page, the sub-navigation appears on the side and is divided into five categories. To shop “Coffee,” outside of the full list of coffee options, buyers can narrow down the products by the roast level, then go advanced search by filters if needed. The layout and color skin is differs from the homepage to suit the e-commerce purpose best.

Blue Tokai Coffee Clean Product Page

The product detail page is packed with useful information, including price, a brief introduction, roast level, altitude, processing, location, varietal, and the link to grind guide and farm. Furthermore, it offers three dropdown options to meet different requirements. Once adding to cart, the shopping cart window slides in from the side with editable functionality and the ability to personalize a message before checkout process. The checkout process is intuitive and smooth to journey through.

Blue Tokai Coffee Clean Aboout Page

The style of pages “Learn To Brew,” “Our Farms,” and “Our Cafes,” as well as the other shop pages, are a combination of homepage and shop coffee landing page -- dark imagery-focused background topped with grid-base boxed call-to-actions.

Blue Tokai Coffee Clean Product Page

All the information and tools encourage the user to engage and incentivize them to complete a purchase.

Blue Tokai Coffee is a modern website design in the E-commerce & Retail and Food & Beverage industries.