Standout features:
- Visually immersive homepage
- User-friendly, informative product pages
- Sophisticated eco-conscious packaging
Blue Tokai Coffee's online presence seamlessly blends eCommerce functionality with a captivating visual identity. Its UI is clean, modern, and user-friendly, reflecting the brand's commitment to quality and simplicity.
The homepage features a rotating banner with high-quality images of coffee beans, brewing methods, and the brand's products.
A dominant Tiffany blue and light natural pastels reflect the brand's sophisticated aesthetic. The "Shop" page prioritizes a smooth buying process, with clear sub-navigation and filtering options that simplify the coffee selection process.
The product pages are informative and user-friendly — they offer essential details about each coffee variety, from roast level and altitude to processing methods and farm location. Its streamlined checkout process ensures a seamless purchasing experience.
In tandem with its product spotlight, Blue Tokai's presentation of physical packaging on the site further embodies the brand's commitment to quality and craftsmanship. Their meticulous advertisement website design not only showcases the product but also educates visitors about their eco-conscious identity.
The minimalist design features clean lines, simple typography, and a muted color palette that exudes an air of sophistication. The peacock illustrations add a touch of local flavor, while the emphasis on recycled materials shows the brand's commitment to sustainability.
