Bowery is modern farming company. They create indoor farms in urban areas without any pesticides. They use far less water and have a mission to deliver fresh food to our homes.
In a time where we crave for better food quality and look for fresh produce in a big cities, companies like Bowery gain more and more consumers every year. This company has a clear vision to accomplish, and their website represents these values. It does an excellent job educating, informing users about their products, and walking them through their core mission statements and why we should choose their products. From the beginning of the homepage, users see images of green leaves that portray an organic, fresh look.Â
Big messaging in the middle explains Bowery's main concept. When users start scrolling down, there are some additional features about their farming and products. Information is laid out in a simple and clean manner.Â
Just below, there are three facts displayed as images, but when hovered on, they turn into animated GIFs that stop when users roll outside the active area. This is really cool effect that gives more dynamic visualization to the site and also shows a unique approach to simple information.
Below the information and facts, there are three currently available products listed. Hand-drawn graphics of leaves add a nice touch that makes this section stand out.Â
On the very bottom, the same illustrated leaves from before are seen again, creating a strong, cohesive brand. Overall, this site is clean and uses a lot of white space, keeping it on-point with all the information and easy to navigate.Â
Bowery is a colorful website design in the Food & Beverage industry.
