For the past 70+ years, Burger King has been one of the biggest names in fast food. Not all businesses make the transition into the social media and internet age, but Burger King has been a pro at leveraging both.
Their home page opens to a video of a burger patty on the grill. The high-resolution video quality shows the subtle sizzling of the patty, sure to drive even the staunchest vegetarian wild.
The video is hosted by a slider. Once it ends, you can click through the other images which feature marketing for some of BK’s products. Playful sans serif typeface combined with spirited illustrations and on brand images truly pack a marketing punch.
White negative space beneath the slider frames some of BK’s social media posts, most of which highlight special deals. The special deals serve as a concrete way to add value to the user’s life, a surefire path to gaining more followers.
An orange navigation bar at the top of the screen enshrines the iconic Burger King logo. Social media icons and navigation links are organized in the bar. Fun, bold typeface in different colors appear throughout the web page.