Young adulthood is one of those chaotic and exciting times when reality is evolving and identity is uncertain. The air is full of promise and potential. One talented, young artist from Paris is using this young adulthood to shape digital reality, developing an artistic identity sure to impact the Digital Age. Cédric Pereira is a rising digital designer who has dabbled in a range of creative projects as a freelancer, intern, and student. This site tells his story.
Interactivity is central to the work Pereira has created, and the site design reflects that. Soft pastels fill the visual space on the home page, where users can click through a portfolio of Pereira’s work aligned in a horizontal slide display. A single descriptive word or phrase indicates the intent and time frame of every project.
On each slide, color morphs in reaction to a user’s mouse movements, revealing a sharp photograph of the project content, pulling the user into the experience. Pairing rectangular text boxes with abstract shapes gives users a sense of Pereira’s grasp on both order and creativity in the digital sphere.