Standout Features:
- A surprising menu page
- Great use of positive space
- An emphasized testimonial section
Dermatology Specialists of Kansas City's website design by STEPH RUPP exudes a friendly, homey feel that cares for its patients. Visitors are greeted by a banner image of dermatologists taking pride in their profession. On the lower part of the image is a CTA button that invites you to explore the website's menu.
The button takes you to a full-screen menu that maintains a serious but pleasant atmosphere, courtesy of the playful script font style. The script writing is also highlighted with a thick blue marker that decorates the page.
The menu and all other pages on this design make great use of positive space. The vast whiteness serves as a perfect background for large headlines and images spread across the layout.
Further down, there’s also an emphasized testimonial section on a contrasting blue background that informs visitors about past customers’ experiences with the clinic.
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