Simple Structure And Navigation Ensure Superb Usability On Forty Ninth Living’s Website
Forty Ninth Living’s website isn’t overly “large” to navigate, in the sense that once a user lands on the home page, they don’t need to scroll too far to get to the bottom.
Looking for a real estate property can be an overwhelming experience. Khula Studio, well aware of this, simplified the website navigation by implementing a sticky main menu, which contains only a handful of key user journey points.
Call-to-actions are scattered throughout the home page, beginning with the one above the fold that invites visitors to find their unit. They drive visitors to different stages of the conversion funnel.
An especially convenient touch is the use of email, phone call and calendar CTA buttons at the side of every property's module. These elements help booking an interview or calling via Skype or phone remarkably fast and simple.
Messaging and information availability are essential elements of any website. Forty Ninth Living website design employs succinct copy, brief paragraphs and plenty of bullet points to emphasize key selling points.
The “Find Your Unit” page is the website's centerpiece. This is where all the apartments, suites, townhomes and family homes are listed.
On the left-hand side of the page, the option to filter by housing type, the number of bedrooms and bathrooms, price range and more helps the user narrow down the housing options according to his budget and desires.
To the right of the page, the real estate units are listed in a three-column layout. Clicking on a photo takes the visitor to the home page containing hi-res images of the interior and exterior, plus floorplans and other vital info.
This real estate website ticks all the boxes when it comes to legibility and navigation best practices. The result is a very enjoyable user journey that delivers vital information at the right time.