Gentle Shaver’s Website Design Uses WordPress Theme To Its Advantage
Pre-made themes can work — and Gentle Shaver’s bold and exciting website design is the perfect case study to prove it.
Gentle Shaver uses a premade theme as a backbone for the stunning imagery, captivating typography and seamless navigation that makes up the website as a whole. They customized an existing design to their advantage, creating a beautifully designed website that shows off their brand and their services effortlessly.
There’s a very obvious vintage vibe emanating from this design — barber shop meets a wild west saloon. You feel this through the photography that lines the webpage, the creative illustrations and the gritty tears in the fold that emphasize a rough and tough attitude.
And for these barbers, it definitely works.
This website design really takes you on a journey to the past and makes you want to look just as suave and sophisticated as the people they show on their website.
Calls to action are clear, navigation is simple, and visually, this design stuns. There is so much going on with this design that you’d never know they didn’t create it from scratch.
Gentle Shaver’s Old-Fashioned Website Design Utilizes Clever, Customized Typography To Stand Out
The original font that came with this design was a bold, simple sans serif typography that didn’t quite fit with the old-world, vintage feel that the design had in place. The team at Gentle Shaver understood that, and they understand their own image — so they switched it up.
In its place, they used an elaborate and creative font that really puts you in an old saloon. This quirky, western font is the perfect choice for a brand that has aligned themselves so wonderfully as a team of old-fashioned shavers.
Not only is it on brand and engaging, but it’s also beautifully clear and oriented. The design plays with this font in different ways — varying sizes and colors to draw users’ attention to the information that is most vital.
It also instills a level of comfort within the user. This font is nostalgic and old-school. It’s classic — reminding you of the movies you’d watch on Sundays with the family. It adds a personality to the website, reminding you that the services they offer are from real people with real talent.
Studies show that typography can cause an emotional reaction. Depending on line spacing, size and font style, users will either feel positively or negatively about a subject or brand. For Gentle Shaver, they used typography to instill a sense of happiness and nostalgia in a successful way.
This is a single page website, so in order to differentiate between sections, the designers had to have some fun with it. And they use this personalized typography to do so.
The imagery on this website is compelling and engaging. Photographs stand out and excite. Illustrations inform and enlighten. All of these design elements flow together to create an experience that is cohesive and creative.
The designers decided to utilize a tearing image at the fold. Instead of breaking each section up into blocks using colors or shapes, they used an old-world, gritty and rough tear. This adds an exciting and alluring element to the entire design that further emphasizes the vintage nature of the design.
The video is also smart and creatively placed. It shows the retro style of the barbers and is placed on a clean and crafty backdrop that highlights the overall theme beautifully and without confusion.
The Gentle Shaver E-Commerce Website Design Captivates With Vivid Imagery
Great photography is one of the main ingredients for great websites; if a brand takes the time to take lifestyle photos specifically for their website, content can be displayed in very interesting ways, such as interactive shapes and overlay effects.
Gentle Shaver's website makes great use of photography. Lighting and color filters convey a traditional feel and look great with golden lettering on top. The type adds to this classic look as well, tying the entire design together masterfully.
But there is more. This website hits all the right spots when it comes to modern design. Illustrations, hand-drawn design elements, and old materials and fabrics like wood and leather are very cohesive. This site is creative and outside the box, but its elements make it the perfect recipe.
Photographs fade nicely and flow wonderfully with the elements surrounding it. Products are clear and focused. Everything in this design is harmonious.
Gentle Shaver’s Consistent Branding Creates An Exciting And Seamless Experience
Branding is on-point within this vintage and nostalgic website design. This single page website uses a variety of elements to create a seamless experience for the user while still keeping up with the same theme and personality.
Tears in the fold allow the user to move from section to section, learning more information as they go. Information is laid out clearly and effectively, and in each block, the same retro typography and illustrations take center stage.
Calls to actions really stand out and are clearly labeled — making completing your purchase a breeze. And once you get to the booking and calendar pages, the simple navigation and ease-of-use instill a sense of calm.
At every step of the way, the illustrations, typography, and photography further remind the user about the brand and its identity. It’s powerful and engaging. It’s consistent and cohesive. You get a feel for this brand and for what they do — and you trust them innately as a result.
Gentle Shaver’s Website Design Uses Typography, Imagery and Branding To Impact Its Audience
Gentle Shaver’s website design started out as a simple theme on the internet, but the team turned it into a cohesive and creative work of art.
Premade designs like those found on Wordpress can be a highly effective tool for jumping off and branching out.
Photography adds a level of personality, imagery and illustrations add a touch of nostalgia and a vintage vibe and typography further ties this exciting and compelling theme together in a beautiful little bow.
The brand remains consistent across all areas of the website — from the photographs to the tears in the fold to the retro typography.
Easy navigation and fluid booking and calendar functionalities make this experience an easy one for anyone looking to get a good shave — and this design takes them on a journey that solidifies their decision.
The only downside is the layout of the page makes it a bit difficult to find the location of the shop. But a little scrolling can get you the information you need.
Gentle Shaver is a creative and illustrative e-commerce website design that shows that starting from scratch isn’t always the best option.
