The Bonds Website Uses Modern Movement And Dynamic Patterns To Grab Attention
Bright colors, exciting patterns, and modern movement adds an edgy and playful vibe to this website.
The Bonds Mash Up page is fluid, dreamy and fun on one hand, and dynamic, innovative and bombastic on the other. This comes from the layering of crazy, creative patterns. It also comes from the quick, two-step process tht leads users quickly and efficiently to their new favorite swimsuit.
But another element that engages users and creates an air of personality, urgency and playful fun is the interactive nature of the dancing designs.
The background of this website is made up of a mashup of patterns -- making the page name aptly put. These designs move and shake and wow. They flow in and out. They grow and shrink. And the patterns are constantly changing -- even as the model moves and shakes herself.
You can click on the page, and the design that is currently there is placed onto the model. And there's even more fun with mouse movements too. Moving the mouse across the sites leaves in its wake a line of colorful design.
It's extremely intuitive, interactive and engaging. It's fluid and flirty. It demands to be seen.
And this movement lives on all pages. There's a wave effect in the square quilt designs. There's a depth as the design almost moves with the eye.
Overall, this movement inspires. It creates urgency. It ushers people through the two-step process and propels them to the "Shop" page.
Buying swimsuits is more fun than ever, and Bonds is trying to create that excitement through its website design. Bright, flashy, jumbled and jarring -- this design sounds like it would turn you off, but it does the opposite.
This movement is edgy, chic and modern. It's a design that elevates the page and the brand in a surreal and fresh way. This appeals directly to a younger audience -- an audience that appreciates dynamic elements and almost chaotic movement and patterns.
And considering this brand is directed at a modern, millennial audience, this crazy, captivating design works.