Instabase

Standout features:

• Sticky CTA
• Tasteful accent colors
• Sharp lines and alternating light and dark blocks

Instabase is a platform for automating unstructured data in business processes. The tool’s website, designed by Baunfire, is as slick as the product itself, reflecting its usability and aesthetics while keeping visitors informed and engaged.

While the overall impression of the website is that of its plentiful white space (which lends to its clean website design), its appeal is in combining it with subtle motion effects and looping animations, sharp angle objects and tasteful accent colors.

The main menu navigation switches from light to dark mode once the user starts scrolling. The homepage (top of the funnel that educates the prospect) consists of sufficient copy on the problems Instabase solves and other UVPs, keeping the focus on the benefits for the user. The user conversion is facilitated by the sticky Get a Demo button on the top right.

Alternating black and white blocks help accentuate certain pieces of content. For instance, user reviews and case studies stand out quite visibly against a darker background.