Standout Features:
- Pastel color palette
- Product-led dynamic storytelling
- Minimal ingredients illustrations
The first choice for our best food and drink websites list is Outcrowd’s KMBCH. This design puts the brand’s delicious beverages under the spotlight.
The website relies on a palette of various palette tones that emphasize product-led storytelling. The hero section showcases five bottles on a pink screen, each representing a unique taste.
As you start scrolling, you follow the path of a rotating bottle, giving you a deeper perspective of each flavor. Each screen features a background shade that complements the minimal star ingredient illustration placed behind the centered bottle. The scrolling experience rotates the bottle and takes you through several smooth transitions, finally ending with the bottle landing in a six-pack.
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