Lando Norris

• Agency:  Off+Brand
• Client: Lando Norris
• Category: Website Design - Personal Brand / Sports
• Location: Glasgow, United Kingdom
• Project Brief: Design a high-performance digital platform that reflects Lando Norris’ racing identity and personality, combining interactive visuals, reactive animations, and a modular content structure to showcase race results, brand partnerships, merchandise, and off-track storytelling for fans and sponsors.

Sports websites must balance performance credibility with personality, giving fans a clear window into both competition and identity. Off+Brand achieves this through bold racing iconography,high-contrast neon accents drawn from his helmet design, and a modular layout that separates “On Track” results from “Off Track” culture.

The result feels unmistakably tied to Formula 1 while still functioning as a personal brand hub for media, partnerships, and fan engagement.