Because range is an important focus for electric vehicle customers, the page features a map on the right that shows you the range of the car. You can see, for example, that the Model X can travel from Lake Tahoe to Berkeley in a single commute. A picturesque video of the commute shows once again the elegance of the ride. This video goes beyond dealing with range to showing the user the pleasure of driving a Model X.
An animation shows you the futuristic self-driving technology of the Model X. From above, you can see its 360-degree vision around the car. The animation shows you how the Model X navigates traffic and is able to drive itself. Blue and orange shading emphasizes the radar range so you can see how well the autonomous driving system can anticipate obstacles.
After impressing the visitor with these close-up views of the car, the next step of the funnel is to show the user cold, hard facts. These are the rational reasons why a user would opt for the Model X, for example, over any other car. A sleek black table next to an image of the Model X summarizes the car’s technical specs. It lets the user know that the Model X accelerates from 0 to 60 mph in 2.9 seconds. This is just as fast as, say, a Ferrari 488, or comparable to a McLaren 12C.
This shreds the image of electric vehicles as slower than gas engine vehicles. Other specs tell the story of the car’s expansive seating ability, space, cargo carrying ability, and other features. The page closes out with a CTA to “ORDER NOW,” which is a next step well-supported with the exposition on the car’s unique strengths earlier on the page.
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