Dynamic and Future-Forward Branding Takes the Lead in Surge AI’s Interface
As previously mentioned, the designers took the standard route as the other AI platforms regarding basic UI principles. This helped provide an entirely familiar user experience, which made onboarding on this app a breeze.
But something must be different here that made the app design stand out, right?
Two words: branding strategy.
Apart from designing the interface, Lift Agency also took ownership of Surge AI’s whole design spectrum – from the brand’s visual identity to the actual product design.
Based on the brief, the visual identity they’ve developed for the brand is flashy, unique, and exciting. This was translated correctly in all of the company’s brand assets, and such a distinctive personality came through regarding the website design.
Using an entire spectrum of colors and deep gradients perfectly represents the rich journey of data labeling and AI development. Adding lots of graphic illustrations, even emojis, also brings out the fun side of this line of work.
Thanks to its solid visual foundation and eclectic brand identity, Surge AI’s dynamic app design truly stands out in a specific industry where everything must be taken seriously.