The artist is revealed on the last page of the timeline. Tate uses clean, high-resolution graphics to showcase the artist’s most popular work. They use bold colors to highlight the artist's’ name, a subtitle for the name of the piece they're discussing, and a paragraph about the artist and the work. The artist page is quick and to the point, playing on the user experience.
The bottom of the page uses a black triangle with a white typeface that says “next stop.” It draws the user, making them feel as though they are physically walking through the timeline. For this reason, each artist page has to be simple to keep up with the feeling of movement.
Tate Time Machine is an elegant website design in the Arts & Recreation industry.