The Buffy Online Platform Is A Shining Example Of Consumer-Focused, Clever Design
The Buffy website is a website dedicated to comfy, all-natural bedding. It’s a website that puts its sole product center stage, revolving every design element around it ins a soft, fluid and sophisticated way.
From the second you enter the home page to the second you decide to try a product out, this intuitive and cartoonish website design pulls you in and keeps you entertained.
Bright color gradients highlight a modernism and a chicness to the page that is hard to ignore. It’s a design that lets its users know that the brand is fresh and clean and ahead of the curve. It knows what its audience wants — in products and in design — and gives it to them.
And these jumpy, cute and clever animations — created in a cartoonish, illustrated way, add a lightness and an effervescence that strikes you to your core.
Navigations is equally creative and fun. Simple, bright CTAs help users find what they're looking for and inform them of the brand, its products and its mission. A simple menu takes the guesswork out of navigating through unnecessary info, putting consumers in contact with the information they’re looking for.
This intuitive nature is also present in the product page. There’s one product, and sliding bars and clear product options let visitors see the comforter that’s right for them. It also puts a heavy emphasis on the product and its history, using the page to inform and enlighten in a light and airy way.
This brand has a heart and soul. It has an integrity, and this is seen in the focus on product reviews. It doesn’t just want to tell you for themselves why the product is as good as it is, it wants you to see it for yourself and lets you see what other customers have said.
It wants you to buy, but first and foremost it wants you to be satisfied, offering an option to try for free. This is an exciting, modern and forward-thinking feature that is ahead of its time.
This website is creative, cool and professional. It’s an ideal destination for any consumer looking for a product that shines, and a brand that cares.
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