It’s 2018 and social media matters — you know it, I know it and the hot dog stand on the corner knows it. And that’s why social media marketing events have grown in popularity and number of the years, providing marketers with dedicated insights into this digital platform and how businesses can use them to their advantage.
Most of the world is on social media, and considering every individual is a potential consumer, it’s important that your brand establishes a cohesive and consistent online presence in order to engage, attract and excite.
Social media events, conferences and summits can connect you with the experts that have been in the industry since the beginning. They have anecdotes, experiences and stories that you can learn from. They innately understand this environment and know what to expect in the future.
And you need those insights and that information if you plan on succeeding in the world of business. You might not understand why it’s important, but on some level, you understand that tweets, posts and Instagram uploads make an impact.
These events can help you understand why, giving you the tools to craft a strategy and an overall campaign plan that can put you on the path to success.
The Importance Of Social Media Marketing
Social media marketing is integral for a fluid and functioning marketing department. And not only is it valuable for your marketing efforts, it’s valuable or overall branding and business success. The future of digital marketing is in social media, making it one of the most important inbound marketing initiatives — and one you should be putting time, energy and resources into.
The benefits that social media can reap are substantial — it can grow your audiences, establish your voice and identity and improve positivity and trustworthiness.
And for the most part, it’s relatively cheap! The platforms are free to use and social media management systems run the gamut on the price scale. The only money you need to put into it would be for boosted campaigns and events. And you can run these at your own discretion.
Establishing a strong and robust social media presence helps to bring your identity and your awareness full circle. Everyone is online these days, especially on mobile devices and on social media channels. This means that you need to be there as well to ensure that you’re connecting with your audience.
71 percent of consumers who’ve had a good experience with a brand on social media are more likely to recommend it to others.
That’s just one statistic that shows the power of social media on your brand and your business.
Thousands of business are online with active social media accounts. You can’t afford to not be there as well.
But social media is a constantly evolving ecosystem, with new platforms, trends and innovations occurring each and every day that changes how marketers can navigate the platform for business success.
And that’s where these annual social media marketing and digital marketing events come in — they bridge the gap between the old and the new to give you insights into the future of social media and how to craft a winning strategy.
Whether you've got a team of social media marketers already in place or you’re starting from scratch, this list of winter social media marketing events is the perfect resource for finding the skills, knowledge and strategies that can help take your brand from good to great.
The Top 12 Social Media Marketing Events To Transform Your Digital Marketing Strategy
1. Digital Summit: Dallas, Texas — December 4-5
Digital Summit is one of many events hosted across the country. It’s geared towards digital marketing professionals looking to transform their strategies and bring new ideas to the table. This event tackles social media at length but is also a more well-rounded conference that brings up topics in other marketing fields. It’s a great place to learn from experts and hear insightful predictions about the future. It’s one that knows exactly what it’s doing — and does it successfully. It wouldn’t be able to run in so many cities if it didn’t! Send your entire marketing team to this event and they’ll come back entirely new professionals.
55+ in-depth sessions & workshops will not only help you stay ahead of the latest digital trends but also provide you with tons practical, game-changing takeaways you can immediately apply to your marketing strategy. You might need a second brain to pack it all in. We ♥ smart people. Learn directly from the brands and thought leaders who are making the biggest impact on the world’s economy — now and into the future. Get under the hood and stay ahead of the strategic curve with Facebook, Google, Amazon, and many more! It’s the all-important “hallway track.” We’re talking hundreds of seasoned marketers, strategists, designers, and more (just like you!) to mingle and connect with. You never know what inspiration, partnerships, or business deals you’ll leave with after two days at Digital Summit.
2. Social Fresh 2018: Winter Park, Florida — December 5-7
Social Fresh 2018 eats, sleeps and breathes all things social media. This is an event that wants to educate, enlighten and inspire. It consists of panels, workshops and more, which provides actionable insights and training for social media professionals — whether you’re in the field or new to the game. Not only is it packed with valuable information and exciting talks from experts in the industry, but it’s also an event where you can have some fun along the way. And who doesn’t want that?
This year's conference is packed with the most up-to-date and actionable training for the modern social and digital marketer. We keep track of the latest social media trends–and where the industry is headed–so you don't have to. Can we promise there will be a T-shirt gun involved? No. Is it on our list? Heck yeah. Social Fresh is the original social marketing conference. Hosting 20+ events since 2008, with over 250 of the Fortune 500 attending. The Social Fresh attendee is a professional digital marketer, executive, or business owner. If you're working to grow your audience, find new customers, or increase revenue, Social Fresh is for you. Training is accessible for B2B and B2C. Our largest attendee industry groups include higher education, hospitality, retail, non-profits, finance, healthcare, retail, agencies, and government.
3. Mobile Innovation Summit: San Francisco, California — December 5-6
This event is a bit different than the others. It’s not necessarily geared specifically towards digital marketers. And it’s not technically a social media event either. That being said, however, this summit focuses on all things mobile technology and mobile-first initiatives — and that’s exactly where the world of marketing is going. And considering most consumers check in with brands and social media accounts on their phones, it’s important to learn how to best brand yourself on the platform in order to make yourself approachable to a wider audience. This summit will focus on the technology that backs these mediums, but it will also delve into intense and reputable strategies that brands can integrate into their own marketing plans to ensure success in an ever-evolving world.
The Mobile Innovation Summit will focus on the developing landscape of mobile technology and how to best utilize this within business. It will assess new strategies and look to the leaders of mobile to see how they are best using these to create better strategies.
4. Growth Marketing Conference: San Francisco, California — December 11-12
This digital marketing conference features social media throughout its presentations and does so with the goal of growing your strategies and reaching your goals. If you’re looking to grow your brand and your reach using social media marketing, this is the conference to attend because it can give you insights into valuable platforms, provide tutoring and give you access to a wide network of professionals that are all looking to do the exact same thing. You’ll learn a lot here, and you won’t regret any of it.
The conference offers the opportunity to:
- Learn real-world strategies and tactics for supercharging your growth, straight from industry leaders who’ve moved the growth needle at big brands like Google, Microsoft, Facebook, IBM, Reddit, Linkedin, and Slack
- Get on a first-name basis with Fortune 500 leaders, serial entrepreneurs, high-growth startup founders, award-winning marketing teams, and well-connected industry investors
- Watch 200+ video tutorials from the growth marketing e-learning library, studying everything from user acquisition and retention strategies, to channel-specific growth tactics.
- Get you and/or your team officially certified in growth marketing, while practicing growth marketing tactics from industry-leading instructors
5. Affiliate Summit West: Las Vegas, Nevada — January 6-8
Kick off 2019 with a conference that brings together brands, agencies bloggers and more to talk about innovative technologies and how they can be used in their marketing and business strategies. This is a broad conference that touches on a number of different niches — but the goal remains the same — to foster a more fluid and open relationship with consumers and deliver the best products and services as possible. If you want to grow your bottom line, and you’re using social media to do it, this event is worth a sign-up.
During January 6-8, 2019, more than 6,000 digital marketers will gather in Las Vegas for the performance marketing industry’s premier global event, Affiliate Summit West 2019. These high-level decision makers are comprised of online publishers, bloggers, media owners, traffic sources, advertisers, global brands, networks, technology firms, agencies, and other solution providers. They come from over 80 countries looking for new connections, innovative visions, cutting-edge technologies, and to get a better understanding of the ways in which the best businesses are leveraging them to grow and improve their bottom line. There is no substitute for being here, demonstrating your solutions and building face-to-face relationships. The top companies and key decision makers in the space come to Affiliate Summit. Show them what you’ve got and what they’re missing.
6. The Carnegie Conference 2019: Orlando, Florida — January 23-14
Marketing is important. Social media is important. But it’s important for more reasons than just interacting with consumers. It’s also a great way to engage with recruiters and learn how to create an urgency and an excitement about your brand. That’s what the Carnegie Conference is all about, and it provides a host of personal stories from speakers that have reaped its benefits. And did we mention this takes place in Disney World? We’re sold!
Join us as we explore the critical connection between marketing strategy and recruitment. The 8th annual Carnegie Conference is a must-attend event for recruitment marketers! This interactive and inspiring conference is unlike any other in higher education. Don't miss out as industry-leading experts join us to explain how you can use today's top marketing strategies in your student recruitment plans and tell your story. With interactive sessions, actionable breakouts, and expert speakers, we will touch upon the marketing mix of traditional and digital tools that can make your campaigns successful. If you attend one conference in 2019, make it count...and the Carnegie Conference will count!
7. Superweek: Budapest, Hungary — January 28 - February 1
Superweek is the place for analytics lovers. This week-long event brings together experts and professionals who will talk about their love for statistics, data and analytics. And they will discuss how these data-driven initiatives have led to major progress and success in their strategies, campaigns and for their brands overall.
Here’s a quote from one of the attendees and speakers:
This is my fifth SUPERWEEK! My first was back in 2014 and having attended in 2015, '16, '17 and now '18 this is an event I just can't miss. SPWK is recognised as the event that starts the year off for the analytics industry with a massive bang. We all love the fireside chats, golden punchcard prize, live podcasts, sharing a drink with superstars of the industry and of course, the famous night time bonfire and mulled wine! But, of course, the main reason for coming to this amazing venue is the programme of speakers and the incredible value we get from the talks and demonstrations. Since my first visit we've seen attendees and speakers from over 30 countries across 5 continents covering an amazing variety of subjects in extraordinary detail. 2017 was a particularly rich affair that I found hugely insightful. I learnt a ton of new stuff. I was inspired and totally motivated.
8. Social Media Week: Austin, Texas — February 20-22
Unfortunately, no. Social Media Week isn’t actually a week long. But there is so much jammed into these three days that it will feel like you’ve absorbed a week’s worth of information. Learn from industry leaders, get insights into trends and future predictions and learn tactical initiatives that can help transform your digital marketing campaigns for the future.
Powered by Best Practice Media, Social Media Week Austin (#SMWATX) is a three-day immersive content experience for industry thought leaders, experts, and practitioners to share practical insights and tactical advice in the fields of social media and digital marketing.
9. IFA 2019: Las Vegas, Nevada — February 24-27
IFA is for franchises that are looking to revolutionize their digital marketing and social media marketing strategies. This event doesn’t talk about the hypotheticals but brings in real-life examples from the professionals that have experienced them. These panels are insightful, exciting and downright fun. You don’t want to miss out.
IFA’s mission for our 2019 Convention is to deliver real-world positive messages through high-quality content that will propel franchising forward and further unify our great community. The 2019 Convention will provide attendees with new, exciting and inspirational sessions and events, including unique and new General Session presentation formats, as well as top-tier, must-see industry and business leaders.
10. Prolific North Live: Manchester, UK — February 27-28
If you want the big marketing expo experience, Prolific North Live in Manchester, UK is the place to go. It’s full of thousands of attendees and speakers, all of whom are here to share their wealth of knowledge and learn from one another. From exhibition halls to booths and grand-scale panels. This conference is everything you want to be wrapped in a bow — social media marketers, reserve your spots now!
We’re not sure exactly where the Beast from the East ended and Storm Emma began, but the blizzards and bone-chillingly hostile weather that resulted was not really something we had factored in for a time of the year that technically heralds the beginning of spring. So it’s with a mixture of gratitude and admiration that we hail the 3,200 hardy souls who layered up and negotiated both the elements and a paralysed transport system to make Prolific North Live 2018 such a resounding success. Over 120 exhibitors filled EventCity in Manchester for what is now firmly established as the most significant marketing expo outside of the capital. On top of that, over 60 speakers, five dedicated theatres, some magnificently creative stands and a space that, we hope, provided a fertile ground for networking, learning and lead generation. As the reputation of this innovative and exciting expo continues to grow, along with development of our partner marketing relationships, we expect even more growth for Marketing Show North 2019 – minus the snow!
11. Digital Marketing Innovation Summit: New York City, New York — February 27-28
This event revolves around social media and its impact on the sphere of digital marketing. So you know you’ll get actionable strategies when you attend. Everyone can agree that social media has made a major impact, and this event outlines it beautifully, providing you with a way to cater your next strategy to the evolving world ahead.
With the incredible rise of social media and multi-device engagement, never has it been so crucial for brands to successfully implement a meaningful digital marketing strategy. Topic Areas Covered Include:
- Extending customer lifetime value
- Content marketing
- Social media
- Growth marketing
- SEO & search marketing strategy
- Personalization, tracking & attribution
- Utilizing data & analytics
- Audience engagement
12. Social Media Strategies Summit: San Francisco, California — February 2019
Another dedicated social media event, the Social Media Strategies Summit is the place for you to learn about upcoming trends in the field and what innovations are headed your way. Social media is always changing, platforms are adding new features and limiting the power of business. But that doesn’t mean you can’t still take advantage of it, and this event teaches you how.
Real-life case studies that provide practical insights to get you thinking out of the box and generating fresh, winning ideas for your social campaigns and communications. A comprehensive speaker roster of senior-level executives that provide a rich, diverse mix of perspectives and knowledge to inspire innovation at your own company. A chance to participate in hands-on, activity based workshops and interactive sessions to deep dive into specific topics and work collaboratively to solve them alongside your peers.
Social Media Events And How They Can Impact Your Brand
Social media is a powerful tool for marketers and businesses as a whole. And if your business isn’t on social media, you’re seriously missing out.
Not only that, but it’s likely you won’t ever get off the ground. People want to be able to interact with you and understand who you are. And social media allows for that effortless interaction.
Without it, you’re just a corporate identity that isn’t in the business of making friends, being helpful or promoting a quality offering.
These social media marketing events can help you better understand the digital landscape and help you develop your own successful marketing campaign using these platforms. It might seem easy, but there’s more to it than you think and these events provide that knowledge.
And the winter is probably one of the best times to give your skillset a sprucing up. It will get you ready for the new year and allow for you to bring to the table a host of new, exciting and innovative ideas that can make you stand out in the eyes of your employers.
Take advantage of these events — From Las Vegas to New York City to the UK and beyond. There’s bound to be an insightful event near you and you’d be a fool not to check it out and see what it has to offer.
It could make or break the future of your brand if you don’t.
If you’re need help building your brand's online presence, check out DesignRush's list of top social media marketing agencies!