Propellic: DesignRush's Featured Travel Marketing Agency 

Propellic was founded in 2014 to empower travel businesses to scale their growth through innovative digital marketing strategies. As a specialized travel marketing agency, Propellic provides SEO, paid media management, and content marketing services tailored to the nuances of the niche. Its portfolio extends to social media strategy, link building, and conversion tracking.  

Propellic’s travel marketing expertise is evident in the exceptional results it has delivered for clients: 

• 1,300% increase in organic traffic volume 
• 158% year-over-year increase in rankings in the Top 3 positions in Google 
• 527% increase in Top 3 keyword rankings 

Propellic Has Been Entrusted for Travel Marketing Services By the Following Clients: 

What Can a Travel Marketing Agency Do for Your Business 

A travel marketing agency can promote your business through SEO, pay-per-click (PPC) management, destination marketing, and content marketing to strengthen your online presence, attract more travelers, and enhance audience engagement. 

 Here’s a closer look at their services: 

• SEO enhances brand visibility and improves organic search rankings to make it easier for potential customers to find you 
• PPC management drives targeted traffic through tailored paid advertising campaigns 
• Destination marketing captivates audiences and converts interest into bookings by showcasing unique travel experiences and locations 
• Content marketing builds audience trust and engagement through blogs, travel guides, and guest articles that inspire and inform potential travelers 

When executed effectively, travel marketing strategies can target the right audience with personalized content and maximize the impact and appeal of your offerings. Conversely, poorly designed campaigns that fail to align with traveler needs may damage customer trust, harm brand reputation, and lead to revenue loss. 

Why Choose Propellic for Your Next Travel Marketing Project 

Propellic is known for: 

• Its proprietary methodology of using traveler data and intent-driven targeting to maximize bookings 
• Being recognized by the National Excellence and US Search Awards among the top travel marketing agencies in the industry 
• Its multidisciplinary expert team specialized in tourism, hospitality, social media marketing, and data analytics 

Propellic Might Not Be the Best Fit For 

Propellic might not suit the following categories: 

• Travel companies seeking YouTube advertising services 
• Companies primarily using traditional marketing strategies, such as telemarketing, broadcast advertising, and out-of-home advertising  

Outstanding Travel Marketing Services Offered by Propellic 

Outstanding travel marketing services offered by Propellic include: 

1. Travel SEO 

Propellic’s SEO services deliver a comprehensive approach to improving search rankings and organic visibility through competitor analysis, keyword research, on-page SEO, technical optimization, and manual backlink acquisition. 

2. Content strategy 

The agency develops content strategies that inspire wanderlust and build authority by curating and publishing SEO-driven articles, blog posts, and travel guides designed to engage and convert target audiences. For each topic, Propellic drafts blueprints covering H1s, H2s, keywords, and narrative. 

3. Paid media marketing 

Propellic helps travel companies drive bookings through precision-targeted marketing campaigns on Google, Facebook, Instagram, and LinkedIn, managed by dedicated paid media specialists.  

4. Conversion tracking 

The agency implements advanced conversion tracking systems to inform data-driven strategy optimization and precise performance monitoring.  

Propellic Has Made a Mark in the Travel Industry 

Propellic's extensive experience in digital marketing enables it to craft results-oriented strategies tailored to diverse business needs across various sectors. Here are highlights of the impressive outcomes it has achieved for its clients:  

• 700% increase in Top 10 keyword rankings 
• 10% traffic growth for Visit Amarillo 
• 163% surge in organic traffic for Captain Experiences 
• 111% rise in organic site sessions for Unexpected Virtual Tours and Training  

See Why Businesses Choose Propellic for Exceptional Travel Marketing Services 

1. SEO Services for Outdoor Experiences Company 

“Propellic developed and executed a comprehensive SEO expansion strategy that enhanced website visits, time on page, bookings, and customer satisfaction. We value the team's professionalism, result-oriented approach, and ability to internalize feedback to improve deliverables and results.” 

Jonathan Newar,
Chief Executive Officer at Captain Experiences

2. SEO and PPC Services for DEI Training Company 

“Propellic conducted an SEO audit, created monthly content outlines, handled various SEO tasks, managed back-linking, and oversaw paid ads. The agency's efforts led to a 300% increase in page views, significantly impacting our revenue and business growth.”

Akila McConnell,
Owner at Unexpected Tours and Training

3. SEO Services for Travel Company 

“As a result of the agency's efforts, we experienced a significant increase in organic web traffic. [Propellic] maintained consistent and efficient communication via emails and Zoom, demonstrating responsiveness throughout the collaboration.” 

Jared Kamrowski,
Founder & CEO at Thrifty Traveler 

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Certification

FAQs About Propellic 

Q1: Why do travel companies choose Propellic for their digital marketing needs? 

A1: Travel companies choose Propellic for its deep understanding of the travel industry’s nuances. The agency focuses on audience segmentation, prospect intent, and traveler behavior to create targeted campaigns that drive bookings and maximize ROI.  

Q2: What makes Propellic different from other travel marketing agencies? 

A2: Propellic stands out due to its blend of advanced data insights and travel-specific expertise to drive performance. Through its “Performance Bookings” methodology and in-depth analytics, the agency optimizes SEO, paid media, and content strategies, ensuring that every campaign resonates with travelers' needs and behavior at every stage of their journey.  

Q3: How does Propellic measure success? 

A3: The agency measures success by tracking KPIs such as booking conversions, cost per acquisition (CPA), click-through rates (CTR), and return on ad spend (ROAS). Its team ensures these metrics align with clients’ business goals and are generating measurable results. Clients receive detailed performance reports to monitor campaigns’ progress.  

Q4: What is Propellic’s onboarding process like? 

A4: Propellic’s onboarding starts with an in-depth discovery call to understand businesses’ key goals, target audience, and marketing objectives. The team then audits the client’s website and past marketing and paid campaigns to develop a customized strategy. A tailored roadmap is then created to guide the implementation of activities and marketing tactics over the following weeks.  

Q5: What is Propellic’s process for completing travel marketing projects? 

A5: Propellic follows a structured process that includes discovery, strategy development, execution, and optimization. The agency works closely with clients throughout the projects to provide their team guidance and training to ensure they can independently manage and sustain their marketing initiatives.  

Q6: What is Propellic’s average hourly rate and minimum budget? 

A6: Propellic charges an average rate of $300 per hour, requiring a minimum budget of $10,000-$25,000 per project. The final rate may vary depending on the project scope, type of service, preferred advertising channels, and current SERP rankings. For more detailed pricing, reach out to Propellic to obtain a customized proposal. 

Case Studies by Propellic 

While client testimonials provide valuable insights, they only offer a glimpse into an agency’s capabilities. On the other hand, case studies showcase an agency’s approach and ability to meet specific project goals, overcome industry challenges, and drive business growth. These success stories demonstrate how Propellic delivers tangible results for travel companies. 

To highlight Propellic’s expertise in travel marketing, we’ve selected four case studies that reflect key performance indicators such as organic traffic volume, first-page rankings, organic site sessions, and keyword rankings. Our chosen examples highlight how Propellic’s strategies can produce real-world results for travel brands, regardless of their size or niche. 

1. Thrifty Traveler’s 1,300% Increase in Organic Traffic Volume

• Challenge: Thrifty Traveler endured severe setbacks during the pandemic, with travel demand globally plummeting. The company needed a way to stay afloat and prepare for recovery but lacked the resources to manage SEO efforts effectively.

• Solution: Propellic conducted a thorough SEO audit, uncovering issues with over 7,000 URLs and a poor website structure that hindered Google’s ability to index the Thrifty Traveler’s content. The agency recommended an extensive website restructuring and refining of the existing content strategy.  

• Results: After implementing the SEO strategy, Thrifty Traveler experienced considerable growth:  
  • 1,300% increase in organic traffic volume 
  • 700% increase in Top 10 keyword rankings 
  • Favorable ranking for other high-demand, niche keywords 

2. Visit Amarillo’s 10% Traffic Growth

• Challenge: Visit Amarillo wanted to increase its website traffic and promote Amarillo as an appealing destination for tourists and conventions. Despite its good visibility, the website faced several issues that were hindering its organic search performance, including image optimization problems, broken links, redirect chains, and repetitive content.  
• Solution: Propellic tackled these challenges by streamlining the site’s architecture and eliminating broken links, 404s, and redirect chains. It optimized large media files to improve load speed and identified keyword gaps by analyzing top Amarillo and Texas tourism sites. Propellic also developed targeted content strategies around trending topics like Outdoor Amarillo and Amarillo B&Bs and refined page titles, headings, and URLs, to boost SEO performance.  
• Results: Within four months, Visit Amarillo achieved:  
  • 10% traffic increase 
  • All-time high traffic 

3. Captain Experiences' 158% YOY Increase in Top 3 Google Rankings

• Challenge: Captain Experiences struggled with low organic visibility and wanted to improve its organic share of voice in key markets. Other key objectives were scaling success across other destinations and replicating its fishing charter success for a new hunting guide service. 
• Solution: Before devising an actionable roadmap, Propellic analyzed the fishing and hunting niche to understand customer personas and pinpoint market trends. Drawing insights from the research, the agency devised a strategy that included page template optimization, AI-powered content generation, and a data-driven URL structure strategy.  
• Results: Following the adjustments, Captain Experiences achieved notable results: 
  • 158% YOY increase in rankings in the Top 3 positions 
  • 163% YOY increase in organic traffic 
  • 102% and 91% YOY increase in page 1 rankings for Galveston and Destin, respectively 

4. Unexpected Virtual Tours and Training’s 527% Increase in Keyword Rankings

• Challenge: Unexpected Virtual Tours and Training (UVTT) wanted to refocus its brand toward DEI (Diversity, Equity, and Inclusion) training and establish authority in the niche. Other key objectives included attracting organic traffic to new content and restructuring its website to support this shift without losing SEO value. 
• Solution: Propellic implemented a three-tier approach: conducting keyword research, creating content focused on diversity, and restructuring the website to prioritize DEI training. Elevating the SEO performance was another focus area, wherein the agency conducted strategic link building and made sure the content was keyword-rich. In addition, Propeller did a competitor analysis to gain valuable market insights and translate the findings into an actionable blueprint for boosting organic search rankings and establishing UVTT as a leader in DEI training. 
• Results: The targeted approach resulted in a significant boost inUnexpected Virtual Tours and Training’s visibility. Notable results included: 
  • 111% increase in organic sessions 
  • 527% surge in Top 3 rankings for "Diversity" and "DEI" keywords

The Expert Team Behind Propellic 

At DesignRush, we understand that the strength of an agency lies in its team. Their expertise, experience, and passion are the underlying force behind the innovative strategies and performance milestones results. This is why it’s important to showcase the leading profiles of each agency. 

Propellic’s team comprises 20 highly skilled specialists with backgrounds in travel marketing, computer science, data analytics, and performance marketing. With expertise in advanced SEO, analytics, and paid media, the team has a deep understanding of the travel industry and its prevailing trends. Operating under the executive directive of Brennen Bliss, Propellic focuses on building long-term partnerships, ensuring each campaign meets the immediate goals and drives sustainable growth for travel brands. 

Brennen Bliss

Role: CEO

With over a decade of SEO experience, Brennen Bliss is Propellic's strategic leader. Guided by his passion for travel, he became a private pilot and spends half the year exploring the world.  

In addition to Propellic, Bliss serves on the board of the Entrepreneur's Organization Austin and EO Accelerator Austin. He also works as a mentor with Future Founders Nonprofit. His leadership philosophy is grounded in the belief that travel is one of life’s most meaningful experiences, and this perspective drives his passion for delivering impactful results at Propellic. 

Paul Teddy

Role: Sr. Director of Growth Marketing

Paul Teddy is an experienced SEO specialist boasting over 15 years in the industry. Prior to his leadership role, he spent eight years as a web developer and software engineer, honing the technical skills that power his strategic vision. 

As an avid traveler, Teddy has drawn inspiration from his travel experiences for his growth marketing tactics. Throughout his professional career, he has also worked as Director of SEO for GR0 and Wpromote and as SEO lead at Emarketed 

Social media accounts of Propellic  

• Instagram 
• Facebook 
• X 
• LinkedIn 
• YouTube 

Why Propellic Is Our Featured Travel Marketing Agency 

Our team at DesignRush conducted an in-depth analysis of top travel marketing agencies. Propellic distinguished itself with its proprietary destination marketing tactics, performance-focused strategies, and thorough market research. 

Key Reasons: 

• Industry reputation: Propellic has built a strong reputation as an innovative, results-driven travel marketing agency, earning trust from clients for its reliability, transparency, and ability to deliver outstanding outcomes. 
• Travel marketing expertise: Boasting a diverse client portfolio, Propellic consistently demonstrates its ability to drive significant results for businesses of all sizes within the travel industry. 
• Recognitions and certifications: Propellic has earned prestigious certifications and awards from industry leaders such as US Search Awards, Global Search Awards, and Search Engine Land, affirming its status as a leading travel marketing agency. 
• Digital marketing proficiency: Specializing in travel SEO and paid media, Propellic offers end-to-end marketing solutions to help travel brands expand their reach, visibility, and organic traffic. 

DesignRush Seal of Approval 

At DesignRush, we carefully review agencies to ensure they meet our high standards, and we found that Propellic is a proven top performer.  

Our team was impressed by the agency’s creativity, strong results, and commitment to client success, which set them apart. For us, Propellic is a 5-star agency that consistently exceeds expectations.  

The DesignRush Team 

We believe partnering with a top-tier agency like Propellic can make a real difference in achieving your business goals, and we’re excited to help you take the next step. 

Our Tips on How to Move Forward: 

1. Contact the agency to schedule a meeting

Fill in Propellic’s contact form to book an initial consultation. Take this opportunity to discuss marketing goals and project details. 

2. Prepare questions to ask during the meeting

To gauge Propellic’s capabilities in fulfilling your project requirements, consider asking the following questions: 

• Market differentiation practices 
  • What strategies have you used to increase visibility and conversions for travel brands in competitive markets? 
  • Why ask this? This will help you determine Propellic’s ability to set your brand apart in the saturated travel niche and drive measurable results in terms of visibility and traffic.  
• Niche expertise 
  • What experience do you have with promoting niche travel experiences, such as eco-tourism or adventure travel? 
  • Why ask this? Specialization in niche travel segments is valuable for brands seeking to explore new revenue streams and expand their reach across highly specific audiences.  
• Traveler behavior insights 
  • How do you translate traveler behavior insights into your marketing strategies? 
  • Why ask this? Traveler data ensures campaigns are tailored to address motivations, preferences, and purchasing behaviors. These alignments will yield higher engagement and conversions.  
• Seasonal marketing strategies 
  • Do you align your marketing efforts with seasonal travel trends? 
  • Why ask this? These insights will help you understand how the agency adjusts campaigns during peak and off-season months to ensure year-round relevance. 
• Data-driven performance 
  • What tools and analytics do you use to measure the success of travel-focused campaigns? 
  • Why ask this? Tracking KPIs like website traffic, booking rates, and customer acquisition costs is essential for determining campaigns’ success. These metrics show the agency's capacity to deliver measurable success and refine strategies for optimal performance.  
• Storytelling in travel marketing 
  • Can you share how you’ve used storytelling to engage travel audiences and drive bookings? 
  • Why ask this? Storytelling helps connect emotionally with travelers. Propellic’s examples would illustrate how they’ve effectively used narratives in content marketing, such as showcasing traveler experiences or destination highlights, to inspire bookings.  
• Adaptability to industry challenges 
  • How do you address challenges such as travel restrictions or last-minute itinerary changes in your marketing plans? 
  • Why ask this? This question probes Propellic’s ability to adapt marketing strategies during unforeseen circumstances and ensure minimal disruption for travel brands and their customers.  

Additional Tips  

• Define your target audience: Clearly outline the traveler demographics, interests, and preferences you want to reach. This will help Propellic design campaigns that resonate with your ideal customers and achieve maximum engagement.  
• Highlight past marketing efforts: Discuss past campaigns and emphasize their triumphs and challenges. By understanding what resonated with your audience and identifying areas for growth, Propellic can craft a more nuanced strategy that builds on previous successes and overcomes past obstacles. 
• Clarify your unique selling points (USPs): Provide insight into what sets your travel business apart, such as exclusive destinations and unique experiences. Propellic can emphasize these strengths across the campaigns to draw in and convert more customers.  

Need Further Assistance? 

If you need further guidance on how to proceed, reach out to our team at DesignRush. We’re here to help you make the best decision for your business.