Why Businesses Should Adopt Search Engine Marketing Outsourcing

Why Businesses Should Adopt Search Engine Marketing Outsourcing
Article by DesignRush DesignRush
Last Updated: November 19, 2022

In 2028, the search engine optimization market is anticipated to reach $134.26 billion.

And as the SEO market grows, outsourcing becomes a popular strategy for businesses looking to avoid investing heavily in an area they may need to understand fully.

One area of digital marketing that requires someone with the specialized skill set and knowledge to do it right is search engine marketing (SEM).

This guide will cover the ins and outs of search engine marketing outsourcing, so you can make an informed decision about how to best use your time and money.

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What is Search Engine Marketing Outsourcing?

Search engines provide users with access to an overwhelming amount of information on the internet.

As you type your query into the search box, Google's algorithms determine which results are most relevant to your question. Google processes more than 3.5 billion searches every day.

The results are based on the popularity of each result and how well they fit with your search terms.

To rank higher in these results, take advantage of all the tools, including SEM.

SEM is a marketing strategy that uses paid advertising on search engines. SEM can be used to attract new customers, increase sales, and market products or services.

Outsourcing SEM is contracting an external agency to handle your SEM activities' administrative, creative, and technical aspects.

This includes tasks such as:

  • SEO: Getting your site to rank higher in search engines like Google, Bing, etc. This includes keyword research. 71% of marketers use strategic keywords as their top search engine strategy.
  • PPC: Buying paid advertising on platforms like Google, Facebook, Instagram, etc.
  • SEO Audits: Review your site to see how it stacks up against SEO best practices.
  • Content Creation: Creating blog posts and other types of content that are optimized for SEO.
  • Social Media Management: Helping you manage and maintain your social media platforms.
  • Retargeting: Showing ads to people who’ve visited your website but left without converting.
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Why Should You Outsource Your Search Engine Marketing?

SEM is a specialized skill that takes up a lot of time that could be better spent on other aspects of your business.

Here are just a few of the benefits of SEM outsourcing:

  • Outsourcing SEM allows you to focus on what you do best, which is not the same as managing a website or writing content.
  • It gives you access to more resources than you could ever hope to have in-house, such as expert copywriters, graphic designers, and web developers who can work quickly and efficiently.
  • Some of these experts may be more qualified than those who work in-house because they have more experience with SEO practices such as keyword research or keyword analysis.
  • SEM Outsourcing has the potential to increase your online visibility and draw new customers into your business by making your marketing efforts more efficient.
  • Hiring an outside company also frees up funds that can be used for more productive purposes, like customer acquisition. The costs associated with outsourcing are typically much lower than what it would cost if you were to do the work internally; this means you will have greater control over your budget and finances.

Best Practices When Outsourcing Your Search Engine Marketing

Before you jump into an SEM outsourcing partnership, know what to look for in a contractor and set up clear expectations for both parties.

These are some best practices that’ll help you get started:

  • Set a Budget - One of the first questions you should ask yourself is how much you want to invest in SEO. Have a budget in mind to save yourself from overspending.
  • Set Realistic Goals - When you’re outsourcing SEM, you’re not going to see results immediately. SEO takes time, and it can take several months to see measurable results. Set realistic goals for yourself and your contractor so you’re not setting yourself up for disappointment.
  • Be Clear About Your Expectations - Be specific about what you want from your SEM contractor. What keywords do you want to rank for? What type of content do you want to create? What social networks do you want to be active on?
  • Vet Properly - Don't just hire the first company that comes along. Do your research and ask for recommendations from others who have previously worked with them. Make sure they have a proven track record of success in their field and a professional team that will work hard to meet your needs and deadlines.
  • Use an SEO Audit - Always use an SEO audit before starting any SEO campaign. Identify any issues or problems with your site's structure or content that may need fixing before beginning work on improving rankings on Google's search results page (SERPs).

SEM Outsourcing Options

When it comes to outsourcing SEM, you have a few different options:

  • Hiring a Contractor: Hiring a full-time contractor to handle your SEO is one option. This is an excellent option if you have a lot of work and need a dedicated team to work on it.
  • Outsourcing on a SaaS Platform: A SaaS platform is an excellent option if you want to outsource specific tasks and parts of your SEO. It's usually pretty affordable and allows you to hire people for as long as you need them.

Best Search Engine Marketing Agencies to Outsource Your Project to

1. Ernst Media

  • Location: 2522 N Proctor St STE 396, Tacoma, Washington 98406, United States
  • Average Hourly Rate: $95/hr
  • Expertise: Boutique Branding, Digital Marketing, PPC, Bing PPC, eCommerce PPC, Social Media Marketing, LinkedIn Marketing.

Ernst Media is a boutique branding, digital marketing and PPC agency. Their expert team has over fifteen years of industry knowledge and has worked together under Ernst Media since 2018.

Ernst Media offers PPC management services on Bing as well as Google Ads. They also provide eCommerce PPC services to help you increase your online sales by driving more traffic to your website. Social media marketing is another service Ernst Media offers to help you boost your online presence on platforms like Facebook, Twitter, LinkedIn etc.

Some of their most notable clients include DAV Network, Wisdom Labs, DNS Filter and LR Baggs.

Search Engine Marketing Outsourcing: Final Words

While there are several options for doing your SEO work, outsourcing your SEM is a way to ensure that it's being done correctly. SEO outsourcing can help you achieve your marketing goals without requiring heavy investments.

By outsourcing your SEM efforts to a skilled search engine optimization firm, you'll be able to accomplish more in less time without having to invest enormous capital and workforce.

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