Our USA email marketing agency directory is powered by five ranking criteria, vetted by 12 veteran in-house experts, and supported by almost 2,000 client reviews. This way, you can quickly find a top email marketing company for your next project.
Organic rankings are determined by five factors: top services, reviews, portfolio, awards/press, and team expertise. Sponsored listings pay for a placement that appears above organic positions. Sponsorship does not affect star ratings or review content - read more on our methodology page.
Led by Nike's Former Global Director of Paid Media
Led by Nike's former Global Director of Paid Media, we specialize in scaling brands with proven strategies in paid media, creative, CRO, email, SMS & lifecycle marketing. Our expertise in driving global growth ensures results for businesses ready to scale fast...
Top Services:
- Media Buying
- Digital Marketing
- eCommerce
- Social Media Marketing
- PPC
- Show more
- Location
- Los Angeles, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 10 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsNeon Growth Services
Data sourced from the agency's DesignRush profileFTD Flowers Equinox Soundboks Blade ProFlowers Glitzy Girlz Boutique Bucketlisters Spinn Crump & Co Drip Hydration
Neon Growth Reviews & Testimonials
Retail Advertising Review from Tori Gerbig
The team demonstrates a high level of skill and persistence in identifying problems and providing solutions. With their proven track record, you can confidently rely on their performance and take a backseat.
Marketing Strategy Review from Jacqui Sim
A highly professional company that takes the time to comprehend the requirements of its clients and strives to guarantee that the finished output satisfies those requirements.
App Marketing Review from William R Marchand
With Neongrowth we have exceeded their app download goals by 5x; our CPI rate is below the industry average as well. The team has impressed us with their ability to produce effective campaigns at a budget-friendly price. Also, the assigned campaign manager has been reliable.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsInnovative design and development
Mobikasa is a full-service global digital agency headquartered in Miami, delivering high-performance web, mobile, and e-commerce solutions since 2011. We help brands scale through custom apps, scalable storefronts, and data-driven marketing, blending strategy, design, and technology...
Top Services:
- Web Development
- eCommerce Development
- Web Design
- Mobile App Development
- Digital Marketing
- Show more
- Location
- Miami, Florida
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $35/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 13 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsMobikasa Services
Data sourced from the agency's DesignRush profile1-800 flowers.com Nokia Mavi 32 Degrees KnowNow Health App Versace Maurice Lacroix Car Dekho Limeroad Florists
Mobikasa Reviews & Testimonials
eCommerce Development Review from Cyntoria Williams
Mobikasa helped Mielle Organics to enhance their ecommerce platform, continuously refining the application and incorporating innovative features to drive higher conversion rates. Mobikasa's expertise and dedication to the project helped Mielle Organics achieve their ecommerce goals and maintain their competitive edge.
Jamie Mucario's Review Sourced from Google
Mobikasa has been a great partner for our e-commerce brands and honestly feels like part of our own team. They really know their way around Shopify, SEO, and site performance, and they’re always quick to jump in when we need help. From improving how our sites run to helping us better understand our data and visibility, their work has made a real difference. Communication is easy and straightforward, deadlines are met, and they’re great at thinking through problems and offering solutions instead of just fixes. It’s been a genuinely positive experience working with them, and they’re a team we truly trust and rely on.
Georga West's Review Sourced from Google
Mobikasa are always very responsive and quick to look into any queries or issues we may have. They explore multiple avenues to find solutions to our request and have great knowledge across Shopify and plug-ins to help us to achieve our goals.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsWorld's Best Content Marketing Agency 2026
Brafton is a content marketing and SEO agency in Sydney, helping APAC brands earn visibility in traditional search and AI search (GEO). In-house strategists, writers and SEO specialists drive rankings, traffic and AI citations...
Top Services:
- Content Marketing
- SEO
- PPC
- Email Marketing
- Digital Marketing
- Show more
- Location
- Boston, Massachusetts
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $270/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 12 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsBrafton Services
Data sourced from the agency's DesignRush profileGerard Malouf & Partners MOO Canva Genworth Financial Epson Rubbermaid Commercial Miner Stanford University Cisco Systems Zendesk
Brafton Reviews & Testimonials
Danielle Henneker's Review Sourced from Google
We've had a great experience working with the Brafton team. They support us ongoing with our PPC campaigns and have brought real value through their SEO and social media strategy work too. They've improved our campaign results by lifting our conversions, and their communication and follow-up are consistently excellent. They feel like a true extension of our team. We have full confidence in their expertise and thoroughly recommend them.
Colby Smith's Review Sourced from Google
I’ve worked with the Brafton team for several years now and have had a consistently great experience. They’re responsive, professional, easy to work with, and genuinely care about the results they deliver. It’s rare to find a marketing agency that combines strong strategy with such a reliable and collaborative approach. Highly recommend!
Sam Perniskie's Review Sourced from Google
We were very happy with Brafton's performance for a number of projects we engaged them for. The team is very knowledgable, while also being great at listening and taking time to understand our problems before giving recommendations. Definitely recommend for any content marketing needs.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsBuilt for Your Business
Eclipse Digital strives to simplify the world of technology. We develop tailored content-managed websites and custom web-based software solutions for your business. As a full-service custom software development studio we provide technological expertise with over 15 years of multi agency experience...
Top Services:
- eCommerce Development
- Web Design
- Web Development
- WordPress Website Design
- SEO
- Show more
- Location
- Rogers, Minnesota
- Number of Employees
- Under 49
- Average Hourly Rate
- $100/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 5 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsEclipse Digital Services
Data sourced from the agency's DesignRush profileNamaste Kids Bold Orange Firelight Creative Wagner BLNCD Naturals Search Pro Systems Omron NetWell Foundry Nation Hide Out
Eclipse Digital Reviews & Testimonials
Katie Britton's Review Sourced from Google
Erik at Eclipse Digital was phenomenal to work with. He took the time to sit down with me, not just to design my new website, but to make sure I understood how everything worked on the backend. He offered smart content suggestions, thoughtful branding feedback, and actionable ideas to help get my new business off the ground. His communication and customer service are top-notch — responsive, clear, and genuinely supportive. I’d highly recommend Erik to anyone looking to build, rebuild, or update their small business website
Dayna Anderson's Review Sourced from Google
I was blown away when Erik showed us a before and after from a website he gave a facelift to.I was also able to attend a presentation that Erik spoke at, wow. I learned so much about web development and the internet in general. It was really mind-blowing all the stuff they do and the things they know.It can't be overstated: having the right people matters!I would hands down want the talent and expertise to handle all of my web development in the future!
Scott Hill's Review Sourced from Google
As a busy entrepreneur with a million and one things to think about, I have to admit that building and managing a professional website is never at the top of my priority list. And, to be honest, the thought of tackling it all myself felt overwhelming. 😓Enter Erik at Eclipse Digital! 🌟Erik is the magic man when it comes to creating and maintaining websites that not only look fantastic, but also offer all the functionality needed to support a thriving business. 🚀From search engine optimization to social media integration, Erik has got you covered. He expertly waved his digital wand and transformed my online presence into something truly spellbinding!The best part? Erik's friendly demeanor and expert advice will make the process feel like a breeze, rather than a chore. Even if you're only in need of some guidance, give Erik a call – worst case scenario, you'll walk away with invaluable expert advice!So, to anyone out there struggling with the daunting task of building and managing a professional website, have no fear – Erik at Eclipse Digital is here to work his magic and save the day!In conclusion, I cannot recommend Erik and his team at Eclipse Digital highly enough. Thank you, Erik! 🙌🥳
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsBreak Through The Noise With Award-Winning Web Design & Digital Marketing
Widely Interactive is an award-winning web design and digital marketing agency in Scottsdale, AZ. With 20+ years of experience, we combine custom website design with data-driven SEO and digital marketing to help businesses attract visitors and convert them into loyal customers. We build every site from the...
Top Services:
- Logo Design
- Print Design
- Web Design
- eCommerce Development
- SEO
- Show more
- Location
- Scottsdale, Arizona
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 1 Project Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsWidely Interactive Services
Data sourced from the agency's DesignRush profileAPS Copenhagen Imports Roka Akor Insight Howard Johnson Cisco NY Pizza Department Master Electronics Epiphany Dermatology KH Webb Architects
Widely Interactive Reviews & Testimonials
Mark White's Review Sourced from Google
I have used Jay and Ryan’s services for the past 20 years. Whether it’s Website design, SEO or help with my Google ads. I highly recommend - Widely Interactive. They are the best in the biz!
Alyssa Gregory's Review Sourced from Google
I work for Sun Valley Builders in North Scottsdale Arizona. We had such a positive experience working with Widely Interactive; specifically with Ryan Belfore. They are easy to communicate with, and the website they created for us elevates our business to a higher level. Thank you!!!
Kyle Webb's Review Sourced from Google
We have been working with Widely Interactive for more than 10 years, and our experience with their team has been consistently excellent. They have continued to provide reliable support, updates, and guidance over the years.Their team is professional, responsive, and always willing to help when adjustments or improvements are needed. They understand our needs and ensure the website continues to run smoothly and stay up to date. It has been a pleasure working with a team that values long-term relationships and dependable service.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsCustomer Journey Marketing & Strategy
We take a mile-high view of your customers buying journey through the lens of the BASE3model. We ensure that you have digital touchpoints in place so that your customers can find you, and introduce you to their friends...
Top Services:
- Social Media Marketing
- SEO
- Digital Marketing
- Web Design
- WordPress Website Design
- Show more
- Location
- Mill Valley, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $150/hr
- Minimal Budget
- $10,000 - $25,000
- Portfolios Count
- 4 Projects Listed
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsThe Wilder Strategy Lab Services
Data sourced from the agency's DesignRush profileMarin Open Studios Foresight Institute Jonathan Fields Collection Benefits By Design Urban Building Workshop Swedenborgian Center The Ripple Effect DMDD.org Jamba Drilling SF Professional Food Society
Digital Experience Consultancy That Helps You Crush Your Goals
Whereoware is a digital agency specializing in email marketing, website design and development, mobile app design and development, search engine optimization (SEO) and pay-per-click (PPC)...
Top Services:
- Email Marketing
- Digital Marketing
- PPC
- SEO
- Social Media Marketing
- Show more
- Location
- McLean, Virginia
- Number of Employees
- 100 - 249
- Average Hourly Rate
- $170/hr
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsWhereoware Services
Data sourced from the agency's DesignRush profileYamaha Bosch Pitney Bowes Ad Council Mud Pie Evergreen Enterprises
Whereoware Reviews & Testimonials
Kelley Joyner Sonneland's Review Sourced from Google
Our organization spent $250,000 on a project with this company and at the end the video files were corrupted. We have been asking for our files for 9 months now and they continue to ghost us. They took our money, violated our contract, and then do not respond. We have to pursue legal action to obtain what is rightfully ours after the amount of money we already spent on them. Unethical, illegal practices.
Kelley Joyner's Review Sourced from Google
Our organization spent $250,000 on a project with this company and at the end the video files were corrupted. We have been asking for our files for 9 months now and they continue to ghost us. They took our money, violated our contract, and then do not respond. We have to pursue legal action to obtain what is rightfully ours after the amount of money we already spent on them. Unethical, illegal practices.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsUnifying Your Brands Voice!
At Voice & Reason, we prioritize collaborating closely with our clients to develop communications that genuinely resonate. Our team thoughtfully integrates brand development across all channels, including print, voice, and web, with the aim of transforming your prospects into customers and your customers into...
Top Services:
- Branding
- Video Production
- Email Marketing
- Advertising
- Web Design
- Show more
- Location
- Folsom, California
- Number of Employees
- Under 49
- Average Hourly Rate
- $149/hr
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsVoice & Reason Services
Data sourced from the agency's DesignRush profileField of Green Crusader Fence Company Cal Walls GS2 Block California Professional Management
Voice & Reason Reviews & Testimonials
Alex Rana's Review Sourced from Google
From day one, TJ was warm, welcoming, and genuinely interested in my business goals. He and his talented team delivered high quality in-house design and marketing work with incredible attention to detail. Everything from fonts to colors to patterns was spot on, and they were quick to make updates when needed. Highly recommend Voice & Reason for any Folsom business that wants to stand out.
William Londono's Review Sourced from Google
I was referred over to Voice and Reason to help me with marketing my insurance agency. I spoke with Matt who gave me excellent advice on having a larger presence online. He shared with me some free tips and guided me in the right direction to grow my agency. Highly Recommended. Thanks Matt!!
J. Thomson's Review Sourced from Google
I have done some work for TJ and Matt over a couple of years and what has and always does impress me is the professional manner in which the 2 of them present. Fun, dynamic personalities, but very driven in the want to built a business, not just for personal gain, but to deliever a service that will help that company grow from there input and expertise.Great guys, cool dog and wonderful business practice.
Reviews verified by DesignRush and sourced from the agency's profile View All ReviewsWhen You've Outgrown "Good Enough"
EGC Group is the all-in performance marketing agency for brands that have outgrown good enough. We blend media, search, social, creative and Performance PR with deep vertical expertise to help ambitious brands get noticed, get chosen and turn interest into action...
Top Services:
- Digital Marketing
- Public Relations
- CRO
- PPC
- Media Buying
- Show more
- Location
- Melville, New York
- Number of Employees
- 50 - 99
- Average Hourly Rate
- $145/hr
- Minimal Budget
- $10,000 - $25,000
Data sourced from the agency's DesignRush profile, its website, and other relevant accountsEGC Group Services
Data sourced from the agency's DesignRush profileBrother Canon Emerging Vision Catholic Health WISP WindowRama Jake's 58 Casino Jovia Financial Credit Union Sterling Optical KISS
EGC Group Reviews & Testimonials
Theresa Loguercio's Review Sourced from Google
We've had the joy of working with EGC for years, and it's been an amazing experience.They genuinely value our input and integrate it into their plans with enthusiasm and respect. The camaraderie we've built over the years has made working together not just professionally successful but personally gratifying.I highly recommend EGC. We're excited for many more years of awesome collaboration.
Kelly Carson's Review Sourced from Google
One of the standout aspects of working with EGC Group is their ability to provide innovative solutions. They are not afraid to think outside the box and push creative boundaries. This forward-thinking mentality keeps the projects fresh and engaging, making the final products stand out in a competitive market.EGC Group places a strong emphasis on client satisfaction. They are attentive to the needs and preferences of their partners, ensuring that the final deliverables align perfectly with the client’s vision and goals. Their dedication to customer service makes the entire collaboration process pleasant and rewarding.In summary, working with EGC Group as a production partner has been a highly positive experience. Their professionalism, collaborative spirit, quality of work, efficiency, innovation, and customer-centric approach make them a standout choice in the industry. I highly recommend EGC Group for any creative needs, as they are a reliable and talented partner committed to delivering exceptional results.
Mark Businski's Review Sourced from Google
The team at EGC Group is a pleasure to work with. I work closely with Jessica and Angela and they are professional, responsive, and creative. They work very hard for their client's and always have their client's interest in mind to help move their business forward.
Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
Email Marketing Agencies by City
Email Marketing Agencies by State
Email Marketing Specializations in the US
Popular Services
Hiring Guide: How to Choose a Leading Email Marketing Company in the US
How does an email marketing company help businesses grow?
Email is the leading channel for securing leads, nurturing them, and a close second for converting them. It is also an integral part of the entire sales process, not just the early stages of content marketing.
Statistics show that nearly 4.5 billion people worldwide used email in 2025, and this number is projected to reach over 4.8 billion by 2027. This scale is one of the main reasons email marketing companies continue to deliver strong, measurable ROI across industries.
Out of all marketing and advertising channels, email accounts for 39% of usage, making it one of the top 5 most used channels, right after social media marketing with 52%, social media ads with 47%, and search advertising and SEO accounting for 40% and 39% respectively.
According to the ZeroBounce report, 93% of people use email every day, and many say it actively improves their shopping experience. For businesses working with email marketing firms, this daily engagement creates consistent opportunities to influence purchase behavior:
- 59% of consumers say marketing emails influence their purchase decisions
- 41% of respondents check their email looking for discounts from brands
- 67% prefer that emails from brands are short
- 46% of people open an email from a company because they’ve been getting consistently good emails from that company
While having a catchy subject line is important, it’s only the second reason why people open your messages, the 2025 email marketing statistics reveal.
According to reports, 46% of people open their inbox regularly to check relevant emails, while 43% open it because of a catchy subject line.
21% said they open emails regardless of the content.
Only 14% interact with their inbox out of fear of missing out, and 7% presented other reasons for checking their emails daily.
How do agencies track the performance of an email marketing campaign?
Experienced email marketing agencies use open rate, click rate, delivery rate, unsubscribe rate, and bounce rate metrics to evaluate campaign health, engagement quality, and long-term list performance.
Open rate measures the percentage of recipients who open an email and reflects subject-line effectiveness and sender trust.
Average open rates typically range from 15% to 25%, though reliability has declined due to Apple’s Mail Privacy Protection.
Best practices include personalization, keeping subject lines under 40 characters, and A/B testing.
Click-through rate (CTR) tracks engagement by measuring clicks divided by emails delivered, while click-to-open rate (CTOR) measures clicks divided by opens.
A healthy CTR is usually 2%–3%.
Personalization is crucial, as 40% of respondents report frustration with irrelevant content, and emails with visuals can increase CTR by up to 300%.
Delivery rate indicates how many emails are successfully accepted by inbox providers.
The goal for everyone is to reach a 100% deliverability rate, but that’s usually unattainable because many emails end up in spam folders that users often don’t filter through.
With an expert B2B email marketing agency, you can expect to reach a 99% deliverability rate, assuming it follows best practices.
According to the ZeroBounce survey, 78% of users mark an email as spam if the email "looks like spam".
So, even if it doesn’t immediately go to the spam folder, an email will not be considered successfully delivered when the user doesn’t get to it.
As of 2024, Gmail and Yahoo require authentication (SPF, DKIM, DMARC) for bulk senders, making deliverability a shared responsibility between senders and ESPs.
Unsubscribe rates under 2% are considered normal, as Campaign Monitor suggests.
Segmentation, personalization, preference centers, and re-engagement campaigns for contacts who have been inactive for 6+ months help reduce churn.
Bounce rate should stay below 2% and include soft bounces (temporary issues) and hard bounces (invalid addresses).
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Double opt-in, list hygiene, segmentation, and secured signup forms (e.g., reCAPTCHA) are key to maintaining list quality.
Does email marketing still work in 2025?
It's more effective than it’s been in years, according to Omnisend’s 2025 eCommerce marketing report, which shows global email open rates increased 6% year over year, reaching 26.6%, marking the fourth consecutive year of growth.
This sustained increase suggests that consumers are actively engaging with it, especially when messages are relevant and timely. This is why many brands continue to invest in trusted email marketing providers to manage performance at scale.
Click-to-conversion rates grew by 27.6%, indicating a shift in consumer behavior where people are clicking less impulsively, but when they do click, they’re far more likely to purchase.
In other words, email is attracting higher-intent, more purchase-ready traffic.
The revenue impact becomes even clearer when looking at automation.
The report found that automated emails generated 37% of all email-driven sales while accounting for just 2% of total email volume.
One in three people who clicked an automated email made a purchase, compared to one in 18 for scheduled campaigns. This highlights how modern email success is driven by strategy and timing, not sheer send volume.
Email also benefits from being a first-party channel, giving brands direct access to their audience at a time when paid media costs are rising, and third-party data is becoming less reliable.
With growing engagement, stronger conversion efficiency, and unmatched ownership of customer relationships, email remains one of the most reliable and scalable marketing channels in 2025, especially when paired with automation and lifecycle targeting.
How do I find an email marketing agency on DesignRush that fits my budget?
We have created a list of agencies for you to choose from based on the three different budget ranges they’re offering:
| High budget: $50,000+ |
|
| Mid budget: $25,000-$50,000 |
|
| Low budget: $10,000-$25,000 |
|
Beyond the project budget, our agency directory lets you filter agency profiles by area of expertise, location, agency reviews, client types, and team size.
What red flags should I avoid when selecting a company in the USA?
Look out for the following red flags when you start your selection process:
- Unrealistic guarantees
- Prioritizing vanity metrics
- Questionable list practices and shared sending reputation
- Weak deliverability discipline (e.g., IP warmup, list hygiene)
- Thin analytics and reporting
- Generic content and designs with no research or quality assurance
- Compliance and security gaps
- Lackluster email portfolio and poor execution signals
- Unclear governance, ownership, and contract
- Client reviews highlight poor communication, project management, and customer service
What important questions should I ask before signing a contract?
We suggest you ask an email marketing agency the following questions:
Relevant Background
- What experience do you have managing email programs for companies similar to ours in size, industry, or market?
- Can you share case studies with measurable results (open rates, CTR, conversions, revenue)?
- Who will be directly responsible for our account, and what is their experience in email strategy and deliverability?
- How do you stay current with email regulations, deliverability best practices, and platform updates in the US?
Services and Processes
- Which services are included in your contract (strategy, copy, design, automation, testing, deliverability, reporting)?
- What is your end-to-end process for planning, building, approving, and sending campaigns?
- How do you handle revisions, feedback cycles, and turnaround times?
- What tools and platforms do you use (ESP, analytics, QA, testing, deliverability monitoring)?
Relevant to Your Project
- How will you tailor our email strategy to our goals, audience, and budget?
- Which KPIs will define success for our engagement, and how will you report on them?
- What timeline should we expect before seeing meaningful performance improvements?
- What risks do you foresee (deliverability, list quality, resource constraints), and how will you mitigate them?
Sources
DesignRush sustains a directory of over 40,000 agencies categorized by service category, location, expertise, and reviews. We build our database in two ways:
- Our dedicated team of agency experts actively searches the web for top-performing companies. We then pull information from their websites, online presence, and client testimonials to verify their status and qualifications prior to listing.
- The agencies listed get notified of their profiles on the website and they can choose to claim it or not, which suggests their availability for more collaborations.
Agencies can also reach out to DesignRush and must go through the verification process prior to being listed.
Why companies trust DesignRush
Every agency is independently vetted before it can be listed or ranked
4.8
4.8Some agencies pay for sponsored placement, clearly labeled and held to the same vetting standards.
Email Marketing Agency FAQs
What services does an email marketing agency provide?
It typically provides the following services:
- Email audit: Analyzing the email strategy, performance, list health, deliverability, and security, and providing suggestions for improvement.
- Template development: Creating a set of pre-designed layouts that businesses can customize and reuse for their campaigns.
- Campaign management: Strategizing, implementing, and monitoring sales and promotional campaigns to achieve business goals.
- Email segmentation: Grouping subscribers based on behavior, preferences, and demographics.
- Email automation: Configuring workflows to automatically send an email message based on a specific trigger (e.g., welcome emails and abandoned cart messages).
- A/B testing: Testing different email elements, such as subject lines and CTA buttons, to improve performance.
How much does email marketing cost in the US?
DesignRush data shows that email projects can cost between $50 and $200 per hour. More clearly, projects start under $5,000 for 2-6 months and scale to $20,000–$100,000 and 12-24 months as complexity increases.
What ROI can I expect from email marketing?
You can expect to get $36 for every $1 spent on email marketing, achieving a 3600% ROI.
According to an Omnisend report, buyers who click automated emails convert at a rate of 1 in 3, compared to 1 in 18 for scheduled campaigns, highlighting how strategic automation dramatically improves returns.
How effective is email marketing compared to other channels?
Email remains the top revenue-driving owned channel. The Omnisend report also found that automated emails generated 37% of email-driven sales from just 2%of total email volume, outperforming both SMS and push notifications in overall revenue contribution.
Why is email automation important?
Email automation is the single biggest revenue lever in eCommerce marketing. Omnisend’s report shows automated messages outperform campaigns with:
- +52% higher open rates
- +332% higher click rates
- +2361% higher conversion rates
This is why top email marketing agencies prioritize automation before increasing send volume.
Which email platforms do email marketing agencies typically work with?
They typically use a wide range of email service providers (ESPs) and marketing automation platforms, depending on the client’s size, industry, and technical needs.
Here are the most commonly used platforms:
- Small businesses: Mailchimp, Constant Contact
- B2B / SaaS: HubSpot, ActiveCampaign, Marketo
- eCommerce: Klaviyo, Drip
- Enterprise: Salesforce Marketing Cloud, Braze, Iterable
Latest Trends Related to Email Marketing
