Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

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  • Business Intelligence Firm

    Business Intelligence Firm

    Business intelligence is the foundation of every business model employed by Persistence Market Research. Multi-dimensional sources are being put to work, which include big data, customer experience analytics, and real-time data collection. Thus, working on “micros” by Persistence Market Research helps...

    Top Services:

    • Market Research
    Location
    New York City, New York
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
  • Top Quality Connections

    Top Quality Connections

    Murray Hill National provides customized recruiting and research solutions, connecting clients with top-quality participants worldwide. Its innovative approach and comprehensive panel ensure efficient project execution and client satisfaction. With pioneering services like video support and podcast...

    Location
    Dallas, Texas
    Number of Employees
    50 - 99
    Average Hourly Rate
    $30/hr
    Minimal Budget
    $50,000 & Up
  • Market Research Excellence

    Market Research Excellence

    I find people fascinating. That’s why I’m drawn to qualitative research. I have an innate ability to connect with people, which enables me to easily uncover emotions and motivations that lie beneath the surface, and bring beliefs about brands and customer experience to light. Even after moderating...

    Top Services:

    • Market Research
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $500/hr
    Minimal Budget
    $10,000 - $25,000
  • Market Research Excellence

    Market Research Excellence

    LA's Premier boutique market research agency specializing in focus groups, surveys, ethnography, and virtual research...

    Top Services:

    • Market Research
    Location
    Burbank, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
  • Solving Complex Challenges

    Solving Complex Challenges

    Integrated Insight, Inc. was established in 2009 by a group of former executives from the Walt Disney Company. Boasting a collective experience of 100 years in market research and data analytics at Disney, our consulting firm helps agencies maximize their potential through analytics and real-world expertise...

    Top Services:

    • Market Research
    • Business Consulting
    Location
    The Villages, Florida
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Research Firm Navigating the Enterprise Technology Buying Process

    Research Firm Navigating the Enterprise Technology Buying Process

    The buying cycle for enterprise software and technology shouldn't be a power struggle between departments. 3Sixty Insights is a research firm providing deep understanding of how to bridge the gap in perception and priorities between stakeholders. Through our research, we unearth strategic approaches for...

    Top Services:

    • Market Research
    • Business Consulting
    • Digital Strategy
    Location
    Boston, Massachusetts
    Number of Employees
    50 - 99
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Success Without the Stress

    Success Without the Stress

    A digital and traditional advertising/PR firm with specialty in crisis communications, built on the core values of integrity and gratitude: providing value to clients’ businesses and sincerely appreciating our opportunity to work for great clients...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • Market Research
    • Show more
    Location
    Amarillo, Texas
    Number of Employees
    Under 49
  • At Contact Design, we specialize in finding and recruiting participants, no matter how specific, unique, and immovable the required attributes. Whether you are seeking a Chief Information Security Officer, an optometrist who is in charge of purchasing, a diabetes patient with migraines, or anyone in between...

    Top Services:

    • Market Research
    • HR Outsourcing
    Location
    Boston, Massachusetts
    Number of Employees
    Under 49
  • IT, Business, BPO, Audit, Tax and Advisory are just the beginning.

    IT, Business, BPO, Audit, Tax and Advisory are just the beginning.

    Grant Thornton LLP (US) is an IT, project management, audit, tax, AgTech, and BPO company headquartered in Chicago, Illinois with over 50 U.S. offices and access to a global network or member firms in over 135 countries. We offer a broad range of services in strategy and consulting, operations, technology and...

    Top Services:

    • Accounting
    • Business Consulting
    • Market Research
    • HR Outsourcing
    • Software Development
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    1000 & Up
    Average Hourly Rate
    $35/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • Empowering Your Accounting Decisions.

    Empowering Your Accounting Decisions.

    Crowe LLP is a global accounting firm offering audit, tax, advisory, and consulting services. With deep industry expertise, we empower businesses to make informed decisions for lasting value. Recognized as a top workplace, we leverage our partnership with Crowe Global to provide comprehensive solutions...

    Top Services:

    • Accounting
    • HR Outsourcing
    • Business Consulting
    • Market Research
    • BPO
    • Show more
    Location
    Chicago, Illinois
    Number of Employees
    1000 & Up
  • Building trust in society and solving important problems.

    Building trust in society and solving important problems.

    We’re a network of firms in 155 countries with over 284,000 people who are committed to delivering quality in BPO, project management, assurance, advisory, IT, and tax services...

    Top Services:

    • Market Research
    • BPO
    • HR Outsourcing
    • Accounting
    • Business Consulting
    • Show more
    Location
    Des Moines, Iowa
    Number of Employees
    1000 & Up
  • Kipper J Marketing, Inc. was founded by Kip Nield and provides comprehensive marketing services based on proven marketing fundamentals and principles. With nearly 30 years of experience working with all aspects of marketing, we employ the best up-to-date marketing practices to increase exposure and sales for...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Idaho Falls, Idaho
    Number of Employees
    Under 49
  • Proving that we are the best everyday!

    Proving that we are the best everyday!

    At WebMarkets Medical Marketing, we focus on partnering with passionate, empowered, and talented individuals who aren't afraid to work hard to accomplish their goals. This is the knowledge base, skill set, and culture of the team that executes healthcare marketing strategies on behalf of our valued clients...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Web Design
    • Market Research
    • Show more
    Location
    Boise, Idaho
    Number of Employees
    Under 49
    Portfolios Count
    5 Projects Listed
  • Largest Global Asian-American Executive Search & HR Consulting Firm in the World

    Largest Global Asian-American Executive Search & HR Consulting Firm in the World

    HRCap, Inc. was founded in 2000 with the vision to connect talented candidates to successful organizations to unlock potentials and create greater value. We operate globally with focus in North America, Europe and APAC areas. With our rich history, seasoned capacities, and press-worthy accomplishments, we are...

    Top Services:

    • Business Consulting
    • HR Outsourcing
    • Market Research
    Location
    Ridgefield Park, New Jersey
    Number of Employees
    50 - 99
    Average Hourly Rate
    $200/hr
  • Because Research Matters

    Because Research Matters

    We offer a wide range of research services to help you understand and design for your end users. We provide UX research, Human Factors testing, Ethnography, as well as in house participant recruiting and facility rentals for focus groups and mock trials in Houston...

    Top Services:

    • HR Outsourcing
    • Market Research
    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $10,000 - $25,000
  • Become What You're Meant To

    Become What You're Meant To

    Branding agency for marketing clarity. We align what an organization implies with what it intends through strategy, positioning, design, and messaging so marketing amplifies what is already obvious...

    Top Services:

    • Branding
    • Design Services
    • Business Consulting
    • Graphic Design
    • Creative Services
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    4 Projects Listed
  • "Beyond Numbers, Building Success.

    "Beyond Numbers, Building Success.

    We're a Detroit-based accounting and consulting firm helping growth-driven entrepreneurial companies compete in the global marketplace. Specializing in manufacturing & distribution companies, industrial automation businesses, architect & engineering firms and businesses expanding to and from the U.S. Check...

    Top Services:

    • Accounting
    • Business Consulting
    • IT Services
    • Cybersecurity
    • eCommerce Development
    • Show more
    Location
    Southfield, Michigan
    Number of Employees
    100 - 249
  • Collaborating for Lasting Impact in Business Consulting

    Collaborating for Lasting Impact in Business Consulting

    Join us at Deloitte, where we believe that our collective influence is the cornerstone of our value. With a rich legacy spanning over 175 years and a global network encompassing 150 countries, we empower remarkable achievements, solve complex problems, and drive meaningful progress for clients, professionals...

    Top Services:

    • Business Consulting
    • Accounting
    • HR Outsourcing
    • Big Data Analytics
    • CRM Consulting
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
    Portfolios Count
    6 Projects Listed
  • Together, we achieve more.

    Together, we achieve more.

    Offering project management, business, and IT services. At KPMG LLP, their purpose is to turn knowledge into value for the benefit of their clients, people, and the capital markets...

    Top Services:

    • Business Consulting
    • Market Research
    • Accounting
    • HR Outsourcing
    • IT Services
    • Show more
    Location
    New York City, New York
    Number of Employees
    1000 & Up
  • Data-driven results to help you crush your competition

    Data-driven results to help you crush your competition

    Digital marketing that focuses on SEO/SEM as part of business development. We create pathways for your organization to open up new opportunities and drive exceptional growth. Our programs boost revenue, increase profits and grow your bottom line. Contact us. We have the tools and tactics to help you crush...

    Top Services:

    • Business Consulting
    • AI Development
    • Digital Services
    • Branding
    • IT Services
    • Show more
    Location
    University Place, Washington
    Number of Employees
    Under 49
  • Driven by strong creative, rooted in technology.

    Driven by strong creative, rooted in technology.

    24 East Media is a cutting-edge marketing agency dedicated to empowering brands and entrepreneurs worldwide to thrive in the digital realm through the strategic cultivation of credibility and influence. With a mission to help clients soar to new heights, the agency employs a comprehensive approach t...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Audio Production
    • SEO
    • Show more
    Location
    Jersey City, New Jersey
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • Custom Website Design & Branding Agency - FLUID THINKING IS STRATEGY BEFORE DESIGN

    Custom Website Design & Branding Agency - FLUID THINKING IS STRATEGY BEFORE DESIGN

    We are a full-service creative agency that understands the digital world is continually evolving, and your brand cannot become idle...

    Top Services:

    • Creative Services
    • Branding
    • Web Design
    • Design Services
    • Digital Services
    • Show more
    Location
    Holladay, Utah
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Make the Complex Simple

    Make the Complex Simple

    shark&minnow is a business & marketing consultancy that makes the complex simple. Core offerings include: research & insights, strategic planning, design & marketing communications...

    Top Services:

    • Branding
    • Public Relations
    • Digital Marketing
    • UI/UX Design
    • Market Research
    • Show more
    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • Winning Brands Escape the Gravity of the Expected.

    Winning Brands Escape the Gravity of the Expected.

    Agency Rogue is a creative communications agency that helps brands break the rules and set new trends. With a focus on media and brand strategy, the agency crafts bold campaigns that synchronize messaging, media, and marketing strategy across every modern touchpoint. Their approach empowers brands to forge...

    Top Services:

    • Reputation Management
    • Branding
    • Public Relations
    • Social Media Marketing
    • Digital Strategy
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
  • We Design Experiences

    We Design Experiences

    Henning Product Development is an established design, innovation and contract manufacturing company specializing in helping businesses, universities and start-ups navigate the physical product development environment. With over 35 years experience in developing award-winning and commercially successful...

    Top Services:

    • Creative Services
    • Product Design
    • Package Design
    • Logo Design
    • Market Research
    • Show more
    Location
    Pasadena, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • Branding is not a service we offer—it’s all that we do.

    Branding is not a service we offer—it’s all that we do.

    For 15 years, OVO has built upon an ability to deliver on the promises we have made to our clients, the expertise of our people, the efficacy of our consultation and the professional manner in which we execute. We are a smaller agency by design, employing only senior staff who work collaboratively on every...

    Top Services:

    • Branding
    • Package Design
    • Graphic Design
    • Video Production
    • Print Design
    • Show more
    Location
    Portland, Oregon
    Number of Employees
    Under 49
    Average Hourly Rate
    $175/hr
    Minimal Budget
    $25,000 - $50,000
    Portfolios Count
    1 Project Listed
  • Unleash the power of Web3!

    Unleash the power of Web3!

    From the beginning till the end of our value chain, we design digital and innovative solutions that create a positive impact on your business results. We embrace innovation. We promote progress. We believe that by helping more human-centric brands go digital, we can make the world a better place to be in...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Miami, Florida
    Number of Employees
    50 - 99
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    6 Projects Listed
  • Noteworthy. Quality. Heartfelt.

    Noteworthy. Quality. Heartfelt.

    Method Q provides marketing solutions for high growth companies. We prioritize giving back...

    Top Services:

    • Content Marketing
    • Public Relations
    • Digital Services
    • Logo Design
    • Web Design
    • Show more
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
    Portfolios Count
    2 Projects Listed
  • The Creativity Experts

    The Creativity Experts

    BNP Engage is a reputable growth-oriented digital marketing agency in Philadelphia. Our primary focus is to address the significant challenges faced by B2B service providers and drive tangible outcomes...

    Top Services:

    • Web Design
    • SEO
    • Digital Marketing
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Philadelphia, Pennsylvania
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $10,000 - $25,000
    Portfolios Count
    5 Projects Listed
  • We blend creative talent with proven strategy to tell your best story to expand your brand.

    We blend creative talent with proven strategy to tell your best story to expand your brand.

    Since 1999, our mission for each valued client is to continue to create the right message for the right audience at precisely the right time...

    Top Services:

    • SEO
    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • Show more
    Location
    Salem, Oregon
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
  • Future Market Insights Inc. (FMI) is one of the leading providers of customized, syndicated market research reports and end-to-end consulting services. We are an ESOMAR certified organization and a registered member of New York Chamber of Commerce...

    Top Services:

    • Digital Marketing
    • Market Research
    Location
    Newark, Delaware
    Number of Employees
    500 - 999
    Average Hourly Rate
    $5000/hr
    Portfolios Count
    1 Project Listed
  • Research, organizational branding, media planning and placement for companies that prioritize people...

    Top Services:

    • Market Research
    Location
    Green Bay, Wisconsin
    Number of Employees
    Under 49
  • Customer Experience Consultants

    Customer Experience Consultants

    For more than 30 years, SERVICE 800 has been designing programs and providing resources to measure Customer Experience every day. The SERVICE 800 methodology delivers the accurate metrics you need to build and measure an effective customer journey map. SERVICE 800 programs reveal the actions and behaviors...

    Top Services:

    • Call Centers
    • Market Research
    Location
    Minnetonka, Minnesota
    Number of Employees
    250 - 499
  • Gain Your Competitive Edge.

    Gain Your Competitive Edge.

    Infosurv in Atlanta, Georgia is a specialized marketing research firm that offers comprehensive solutions. Our expertise lies in designing, administering and analyzing research that provides valuable insights from various stakeholders, including employees, customers and potential customers...

    Top Services:

    • Market Research
    • Call Centers
    Location
    Atlanta, Georgia
    Number of Employees
    Under 49
  • IDEAS | PEOPLE | TRUST

    IDEAS | PEOPLE | TRUST

    BDO is a trusted adviser to clients seeking project management, audit, tax, and business consulting services. As one of the worlds leading audit and accounting organisations, we have clients of all types and sizes from large corporate organisations to private businesses, entrepreneurs and individuals across...

    Top Services:

    • Business Consulting
    • Accounting
    • BPO
    • HR Outsourcing
    • Market Research
    • Show more
    Location
    Honolulu, Hawaii
    Number of Employees
    Under 49
  • With offices in 440 cities, we operate in 150 countries across five continents, providing high quality audit, accounting, tax, and business advisory services...

    Top Services:

    • Market Research
    • BPO
    • Business Consulting
    • Accounting
    • IT Services
    • Show more
    Location
    Little Rock, Arkansas
    Number of Employees
    1000 & Up
  • Reach your Marketing Milestones with Technology Contact Database

    Reach your Marketing Milestones with Technology Contact Database

    We provide specialized Consultancy and Solutions for Businesses attempting to gain greater popularity in their niches...

    Top Services:

    • Market Research
    • Call Centers
    • Email Marketing
    • Digital Marketing
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    500 - 999
  • Better Marketing Decisions. Better Business Results.

    Better Marketing Decisions. Better Business Results.

    We help healthcare, insurance, financial services, and other growth-focused companies attract qualified opportunities and improve marketing results through strategy, creative, and practical AI...

    Top Services:

    • Digital Strategy
    • Market Research
    • Branding
    • Creative Services
    • Digital Services
    • Show more
    Location
    Westlake Village, California
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed
  • Now, for tomorrow.

    Now, for tomorrow.

    Offering AgTech, Business, and IT Services. Baker Tilly Canada Cooperative is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities. Baker Tilly Canada refers to the association of member firms of Baker Tilly Canada Cooperative...

    Top Services:

    • HR Outsourcing
    • Accounting
    • Business Consulting
    • Market Research
    • Cybersecurity
    • Show more
    Location
    Honolulu, Hawaii
    Number of Employees
    1000 & Up
  • Driving Growth Through Smart Strategy.

    Driving Growth Through Smart Strategy.

    Our roots are in building and shipping demand gen strategies that lead to exponential outcomes. Well leverage our experience to identify the best strategies and tactics, implement testing frameworks for continuous improvement, and partner with sales to ensure sourced deals are actually turning into revenue...

    Top Services:

    • Digital Strategy
    • PPC
    Location
    Denver, Colorado
    Number of Employees
    50 - 99
    Minimal Budget
    $10,000 - $25,000
  • Beautiful, Handcrafted Websites for Nice People.

    Beautiful, Handcrafted Websites for Nice People.

    We're a creative web studio specializing in building engaging online experiences for clients around the world through design, development, writing, and marketing. We truly care about client success, and build long-lasting relationships that guide any project from planning to launch to growth...

    Top Services:

    • Web Design
    • UI/UX Design
    • eCommerce Development
    • Web Development
    • Content Marketing
    • Show more
    Location
    Virginia Beach, Virginia
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Consult, Create, Connect

    Consult, Create, Connect

    Guided by the truth and fueled by smart media tech, Aletheia is a digital agency whose data based approach drives results through high touch account management, state of the art research tools and 100% transparency...

    Top Services:

    • Advertising
    • Market Research
    • Media Buying
    • Digital Marketing
    • SEO
    • Show more
    Location
    Dallas, Texas
    Number of Employees
    Under 49
  • Brand With Purpose. Perform With Clarity.

    Brand With Purpose. Perform With Clarity.

    Northbound is a studio of experts across brand strategy and brand expression that turn complex, feature-heavy products into brands people remember...

    Top Services:

    • Branding
    • Creative Services
    • Design Services
    • Logo Design
    • Market Research
    • Show more
    Location
    Seattle, Washington
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $50,000 & Up
    Portfolios Count
    7 Projects Listed
  • Providing Data-Driven Insights to Improve Outcomes.

    Providing Data-Driven Insights to Improve Outcomes.

    Market Decisions Research is a public policy research and consulting firm. We specialize in technically complex research, advanced survey methods, and pragmatic reporting for government, healthcare, and private entities...

    Top Services:

    • Call Centers
    • Market Research
    Location
    Portland, Maine
    Number of Employees
    Under 49
  • Gain Reliable, Better Insights from Your Data

    Gain Reliable, Better Insights from Your Data

    Information Services...

    Top Services:

    • Business Consulting
    • IT Services
    • Market Research
    Location
    Fairfax, Virginia
    Number of Employees
    Under 49
  • Sign more clients. Grow your law practice. Leave the web to us.

    Sign more clients. Grow your law practice. Leave the web to us.

    You've never worked with an agency like us. Not only do we provide tailor-made SEO, PPC, and website design services to our clients, but we pride ourselves on being responsive. We're always a phone-call away and make you a priority. When you hire us, it's like you've hired an in-house marketing team...

    Top Services:

    • SEO
    • Advertising
    • CRO
    • PPC
    • Content Marketing
    • Show more
    Location
    Eden Prairie, Minnesota
    Number of Employees
    Under 49
    Minimal Budget
    $1,000 - $10,000
  • Data Driven Marketing Solutions

    Data Driven Marketing Solutions

    IBI Data team combines extensive foodservice industry expertise to create a unique marketing services and database company. We have successfully executed over 14,000 go-to-market programs and promotions for some of the top foodservice, retail, bakery, vending and c-store manufacturers to successfully drive...

    Top Services:

    • eCommerce Development
    • Digital Marketing
    • Market Research
    Location
    Brownsdale, Minnesota
    Number of Employees
    100 - 249
  • The digital marketing and media agency for rising star brands.

    The digital marketing and media agency for rising star brands.

    Stella Rising is the agency for rising stars. We're the leading marketing and media agency for spirited, high-growth companies; we understand how to build foundationally strong and admired brands.we have extensive experience in beauty, food, health, and retail...

    Top Services:

    • PPC
    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Business Consulting
    • Show more
    Location
    Westport, Connecticut
    Number of Employees
    100 - 249
  • Creativity Meets Strategy. Brands Built to Last.

    Creativity Meets Strategy. Brands Built to Last.

    Savy provides strategy, design, branding, marketing, advertising, development, and technology services to innovative brands around the world...

    Top Services:

    • Web Development
    • Web Design
    • Digital Marketing
    • Package Design
    • Branding
    • Show more
    Location
    Bend, Oregon
    Number of Employees
    Under 49
  • Empowering Brands to Conquer Challenges and Drive Conversions.

    Empowering Brands to Conquer Challenges and Drive Conversions.

    The Johnson Group helps brands slay the giants that stand in the way of their success by blending fresh ideas with proprietary direct-response tools to forge deeper brand connections and more profitable conversions...

    Top Services:

    • Advertising
    • Social Media Marketing
    • Market Research
    • Branding
    • Digital Marketing
    • Show more
    Location
    Chattanooga, Tennessee
    Number of Employees
    100 - 249

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research companyMarketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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