Our directory of top market research services in the USA is built on five main ranking criteria and reviewed by a team of 12 experts, supported by 400+ verified client reviews. This provides a clear and reliable way to choose the best partner for your business needs. 

United States × Nonprofit ×
  • Make Yourself Perfectly Clear

    Co-Communications is an award-winning marketing and PR firm specializing in strategic, high-impact communications. With offices in New York and Connecticut, they help businesses and non-profits strengthen their brands and align marketing with business goals...

    Top Services:

    • Public Relations
    • Advertising
    • Creative Services
    • Market Research
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    Location
    White Plains, New York
    Number of Employees
    Under 49
  • Strategy + Storytelling + Design For Mission-driven Impact.

    GLG Studio is a Black-owned creative strategy and communications studio based in Los Angeles and Oakland. We help mission-driven organizations and public-sector partners translate complex work into clear, culturally fluent campaigns that build trust and drive action. We blend stakeholder-informed strategy...

    Top Services:

    • Branding
    • Advertising
    • Market Research
    • Public Relations
    • Content Marketing
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    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $1,000 - $10,000
  • PR - Differently

    We know why you’re here: you want to get noticed, drive traffic, get hired, make sales. Our job is to help you raise your visibility in ways that are consistent with who you are and that put your story in front of the right people...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • Content Marketing
    • Market Research
    • Public Relations
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    Location
    Richmond, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    $10,000 - $25,000
  • Reinvent Your Brand Journey

    At BrandEra, we bring over 40 years of combined experience in advertising, graphic design and public relations to deliver exceptional marketing solutions tailored to your needs. With a passion for surpassing expectations, we dive into the trenches and make a difference in your day-to-day operations...

    Top Services:

    • Branding
    • Digital Services
    • Creative Services
    • Market Research
    • Digital Strategy
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    Location
    Fort Worth, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Now, for tomorrow.

    Offering AgTech, Business, and IT Services. Baker Tilly Canada Cooperative is a member of the global network of Baker Tilly International Limited, the members of which are separate and independent legal entities. Baker Tilly Canada refers to the association of member firms of Baker Tilly Canada Cooperative...

    Top Services:

    • HR Outsourcing
    • Accounting
    • Business Consulting
    • Market Research
    • Cybersecurity
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    Location
    Honolulu, Hawaii
    Number of Employees
    1000 & Up
  • Empowering Your Accounting Decisions.

    Crowe LLP is a global accounting firm offering audit, tax, advisory, and consulting services. With deep industry expertise, we empower businesses to make informed decisions for lasting value. Recognized as a top workplace, we leverage our partnership with Crowe Global to provide comprehensive solutions...

    Top Services:

    • Accounting
    • HR Outsourcing
    • Business Consulting
    • Market Research
    • BPO
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    Location
    Chicago, Illinois
    Number of Employees
    1000 & Up
  • An Indianapolis-based full-service marketing agency.

    Coupled with our leadership and expertise, Burkhart provides hyper-local marketing to some of North America's finest enterprise and franchise brands...

    Top Services:

    • Digital Marketing
    • Branding
    • Public Relations
    • Market Research
    • Creative Services
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    Location
    Indianapolis, Indiana
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
  • Reimagining What Marketing Can Do

    PRISM Marketing Communications is a comprehensive creative agency that provides a wide range of strategic services, including advertising, digital marketing, branding and public relations...

    Top Services:

    • Creative Services
    • Media Buying
    • PPC
    • Branding
    • Market Research
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    Location
    Columbus, Ohio
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Make the Complex Simple

    shark&minnow is a business & marketing consultancy that makes the complex simple. Core offerings include: research & insights, strategic planning, design & marketing communications...

    Top Services:

    • Branding
    • Public Relations
    • Digital Marketing
    • UI/UX Design
    • Market Research
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    Location
    Cleveland, Ohio
    Number of Employees
    Under 49
  • IDEAS | PEOPLE | TRUST

    BDO is a trusted adviser to clients seeking project management, audit, tax, and business consulting services. As one of the worlds leading audit and accounting organisations, we have clients of all types and sizes from large corporate organisations to private businesses, entrepreneurs and individuals across...

    Top Services:

    • Business Consulting
    • Accounting
    • BPO
    • HR Outsourcing
    • Market Research
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    Location
    Honolulu, Hawaii
    Number of Employees
    Under 49
  • Small but Mighty

    We help clients bring their brand to life throughout an organization, internally and externally...

    Top Services:

    • Logo Design
    • Graphic Design
    • Branding
    • Package Design
    • Creative Services
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    Location
    San Francisco, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $10,000 - $25,000
  • Amplify Your Presence

    Louder Design is an award-winning interactive agency that crafts unique and intuitive digital experiences. Based in the Dallas-Fort Worth Metroplex, we specialize in helping municipal, corporate and non-profit organizations stand apart through innovative technology-driven solutions...

    Top Services:

    • Video Production
    • Branding
    • Graphic Design
    • Creative Services
    • Advertising
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    Location
    Richland Hills, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $149/hr
    Minimal Budget
    $1,000 - $10,000
  • Intentional Experiences

    We provide expert UX consulting with 18+ years proven success. Our multi-disciplinary team delivers product strategy, user research, UX design, training and experience testing. We have offices in Toronto, Ottawa, Canada, New York USA and Cambridge, London, UK...

    Top Services:

    • UI/UX Design
    • Digital Services
    • Product Design
    • Staff Augmentation
    • Market Research
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    Location
    New York City, New York
    Number of Employees
    Under 49
    Minimal Budget
    $10,000 - $25,000
  • Ideas that Generate Change for Nonprofits

    Williams Whittle has thrived for over 50 years in the greater Washington, D.C. area as a full-service independent advertising agency, working with nonprofit and forward thinking companies dedicated to making a positive impact...

    Top Services:

    • Logo Design
    • Branding
    • Graphic Design
    • Advertising
    • Social Media Marketing
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    Location
    Alexandria, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Minority-owned brand strategy and marketing firms dedicated to the B2B sector.

    Silva Brand is one of the country's only minority-owned brand strategy and marketing firms dedicated to the B2B sector...

    Top Services:

    • Digital Marketing
    • Graphic Design
    • Video Production
    • Branding
    • Logo Design
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    Location
    Chicago, Illinois
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Global Communications And Public Affairs Firm

    Outreach Strategists is an award-winning strategic communications and marketing agency specializing in digital marketing, community outreach, and public affairs for education, workforce development, transportation, infrastructure, and healthcare clients across Texas and the United States...

    Top Services:

    • Advertising
    • Digital Marketing
    • Public Relations
    • Video Production
    • Creative Services
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    Location
    Houston, Texas
    Number of Employees
    Under 49
    Minimal Budget
    $25,000 - $50,000
  • Orient, Orchestrate, Optimize

    Ozone Media Group is a Nashville-based creative agency that excels in storytelling, video production, and creative strategy. Some of our notable clients include Hasbro, Walmart, CMAs, and Dan Post Boots. We primarily engage with people who are having a problem marketing themselves online through authentic...

    Top Services:

    • Video Production
    • Creative Services
    • Digital Strategy
    • Content Marketing
    • Video Marketing
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    Location
    Nashville, Tennessee
    Number of Employees
    Under 49
    Average Hourly Rate
    $250/hr
    Minimal Budget
    $1,000 - $10,000
  • Creative Gone Good

    Vermilion is a Boulder-based creative agency specializing in strategy, branding, and digital solutions for mission-driven organizations. As a Certified B Corporation and Women-Owned Small Business, Vermilion blends creativity with purpose to deliver meaningful, results-driven campaigns. The agency focuses on...

    Top Services:

    • Branding
    • Graphic Design
    • Digital Marketing
    • WordPress Website Design
    • Web Development
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    Location
    Boulder, Colorado
    Number of Employees
    Under 49
  • Never The Same

    Aloysius Butler & Clark (AB&C) is a full-service integrated marketing and communications agency with more than 50 years of experience helping organizations build brands and drive business growth. The agency combines strategic insight, creative execution, media expertise, digital marketing, public relations...

    Top Services:

    • Digital Marketing
    • Advertising
    • Social Media Marketing
    • Content Marketing
    • Video Production
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    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
  • Captivating Brands. Elevating Potential.

    Culture Pilot opened its doors in 2003 with the idea that culture is deeply intertwined with successful brands. Today, we continue threading these relationships to launch and strengthen brands within the premium market segment from the frontlines of tech and AI...

    Top Services:

    • Branding
    • Digital Services
    • Design Services
    • Logo Design
    • Package Design
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    Location
    Houston, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $200/hr
    Minimal Budget
    $25,000 - $50,000
  • One Membership. Every Service. No Limitations.

    We are revolutionizing how you access design & technology. Commonwealth Creative is a Virginia-based studio partnering with companies, organizations, and founders to build modern, technology-driven brands without the bloat or bureaucracy. We don't do retainers with asterisks, scopes that balloon, or timelines...

    Top Services:

    • Branding
    • Digital Strategy
    • Web Design
    • Web Development
    • SEO
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    Location
    Fredericksburg, Virginia
    Number of Employees
    Under 49
    Average Hourly Rate
    $169/hr
    Minimal Budget
    $1,000 - $10,000
  • Dare to Go Big.

    Where do you want your brand to take you? vitalink is a small band of marketers who dare to go big...and help you soar. We make sure your brand and messaging are just right, then combine new tools with the tried and true to deliver results. We work with universities, government agencies, non-profits, member...

    Top Services:

    • Branding
    • Advertising
    • Web Design
    • Public Relations
    • Digital Marketing
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    Location
    Raleigh , North Carolina
    Number of Employees
    Under 49
    Average Hourly Rate
    $150/hr
    Minimal Budget
    $25,000 - $50,000
  • Customized Research. Actionable Strategies.

    Feedback is a leading market research firm specializing in contextual voice-of-the-consumer research through digital channels. With a focus on revealing how audiences communicate, make decisions, and compare services, Feedback employs robust technologies and customized data visualization. Its efficient...

    Top Services:

    • Market Research
    Location
    Midlothian, Virginia
    Number of Employees
    Under 49
  • Transformative Brand Strategy and Design

    Innovation Protocol is a brand strategy and design consultancy that develops insights-driven brand systems and activations to help clients articulate their identity and significance. They offer a wide range of services, including brand research, system development, and creative design, while collaborating...

    Top Services:

    • Branding
    • Digital Strategy
    • Graphic Design
    • Web Design
    • Market Research
    • Show more
    Location
    Los Angeles, California
    Number of Employees
    Under 49
    Average Hourly Rate
    $300/hr
    Minimal Budget
    $50,000 & Up
  • Your Very Own Digital Marketing Agency.

    We are a prominent digital marketing company that offers best quality digital services to give you the best ROI in every condition. We follow latest trends and ethical practices to give you the best results to build a long-term relationship with our clients...

    Top Services:

    • Graphic Design
    • Web Design
    • Web Development
    • SEO
    • Digital Marketing
    • Show more
    Location
    Wilmington, Delaware
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000

Frequently Asked Questions About Market Research Companies

What market research services do B2B agencies usually offer?

They companies typically provide a broad mix of qualitative, quantitative, and strategic research services to aid businesses in making more data-driven decisions. 

According to Hanover Research's study, these are the market research projects that businesses are prioritizing: 

  • Market evaluation (45%): Examining a product or brand’s viability in a market segment by analyzing its size, trends, customer behavior, and competitors. 
  • Customer needs assessment (45%): Conducting interviews, surveys, and data analysis to understand how a product or service addresses the customer’s needs. 
  • Customer satisfaction (43%): Measuring how customers feel about a product or service through feedback forms, surveys, and sentiment analysis. 
  • Market trend forecast (42%): Studying historical data (e.g., sales, consumer behavior, economic trends) to predict shifts in customer demand and market direction. 
  • Price sensitivity (37%): Also known as price elasticity demand, it how much target customers are willing to pay for a product or service. 
  • Win-loss analytics (31%): Identifying factors that influence buying decisions through sales data analysis, competitor evaluation, and customer interviews. 

What is the difference between a market research company and a marketing research agency?

They study the customers in a specific market, including their needs and behavior. In contrast, marketing research agencies analyze marketing data, such as how to promote and price a product to attract buyers. 

Here’s a detailed breakdown of their differences: 

Market research company Marketing research agency
  • Determines business opportunities in potential markets 
  • Identifies target customers and their market size 
  • Studies the customers’ behaviors, preferences, and needs 
  • Analyzes emerging trends in the target market 
  • Determines brand and product positioning  
  • Evaluates brand perception and health 
  • Identifies marketing channels 
  • Designs marketing and advertising strategies 

How much does it cost to hire one of these companies in the US?

The cost of hiring one of the best market research companies in the US can start at $800-$1,500 per respondent. However, prices can reach beyond $4,000-$10,000 per interview session per respondent if the project needs more in-depth, in-person interviews. 

The final bill will depend on service scope, coverage, methodology, fieldwork timelines, and target markets.  

Here’s an approximate price of the different types of market research: 

  • Online survey: $10,000-$30,000+ for 400 completed answers in a single market 
  • Phone surveys: $15,000-$30,000+ for 400 completed answers in a single market 
  • Mail survey: $10,000-$25,000+ for 400 completed answers in a single market 
  • Simple in-person surveys: $20,000-$50,000+ for 400 completed answers 
  • In-depth interviews: $10,000-$20,000 for 10 respondents 
  • Focus groups: $7,000-$200,000+ per group 
  • International or multi-market studies: $150,000-$500,000+ 

Are there any additional costs to consider when working with these companies?

While they typically charge per respondent, session, or group; businesses must also account for the following when budgeting for a project: 

  • Respondent incentives, especially for senior decision-makers 
  • Panel access or proprietary databases 
  • Interview length, with longer interview sessions or survey questions requiring more recruitment time or higher incentives 
  • Incidence rate (IR) or the number of people qualified for market research; low IR results in higher costs 
  • International or multi-language sampling, which can range between $150,000 and over $500,000 
  • Advanced analytics or modeling 
  • Extended reporting or executive presentations 

These additional costs typically add 20%–35% to the total project budget.  

What types of B2B companies usually work with market research companies in the USA?

They tend to work with companies that rely on data-driven decisions for growth, positioning, and investment planning.  

Based on The State of Market Research, these are the top industries that the market research professionals work in: 

  • Manufacturing and industrial firms (24%), assessing demand, suppliers, and expansion markets 
  • SaaS and enterprise software companies (19%), validating product-market fit and pricing 
  • Professional services and consulting firms (10%), refining positioning and service differentiation 
  • Wholesale, trade, and logistics (9%), analyzing operational and geographic demand 
  • Non-profit organizations (6%), understanding donor and beneficiary motivations to boost fundraising efforts 
  • B2B eCommerce and marketplaces (4%), optimizing conversion and customer segmentation 
  • Fintech and financial services (4%), evaluating risk, adoption, and customer trust

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