Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.

We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.

The Number 1 B2B PPC Agency as Selected by DesignRush Is...

Directive

[Source: Directive]
  • Best for: Overall
  • Average hourly rate: $250
  • Minimum budget: $1,000-$10,000
  • Founded: 2014
  • Size: 100-429
  • Location: Irvine, CA
  • Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic

Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.

Directive Success Story

  • Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
  • Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
  • Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.

Check Out Directive Agency Profile

TripleDart

[Source: TripleDart]
  • Best for: SaaS PPC
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2020
  • Size: 50-99
  • Location: Plano, TX
  • Notable clients: ImageKit, Happysales, Avoma Product, Zapro, CleverTap

B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.

TripleDart Success Story

  • Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
  • Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
  • Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.

Check Out TripleDart Agency Profile

NinjaPromo

[Source: NinjaPromo]
  • Best for: Conversion rate optimization (CRO)
  • Average hourly rate: $25
  • Minimum budget: $1,000-$10,000
  • Founded: 2017
  • Size: 100-249
  • Location: New York City, NY
  • Notable clients: DiscoverMarket, Intellectsoft, Debay, IQONIQ, Stockmusic

NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.

NinjaPromo Success Story

  • Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
  • Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
  • Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.

Check Out NinjaPromo Agency Profile

Hey Digital

[Source: Hey Digital]
  • Best for: Campaign restructuring
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2018
  • Size: Under 49
  • Location: Tallinn, Estonia
  • Notable clients: Lokalise, hotjar, Pitch, Writesonic, Pixelz

Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.

Hey Digital Success Story

  • Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
  • Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
  • Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.

Check Out Hey Digital Agency Profile

Clarity Performance

[Source: Clarity Performance]
  • Best for: Paid search ads
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2019
  • Size: Under 49
  • Location: London, United Kingdom
  • Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica

Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.

Clarity Performance Success Story

  • Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
  • Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
  • Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.

Check Out Clarity Performance Agency Profile

Konstruct Digital

[Source: Konstruct Digital]
  • Best for: Keyword research
  • Average hourly rate: $149
  • Minimum budget: $1,000-$10,000
  • Founded: 2012
  • Size: Under 49
  • Location: Calgary, Canada
  • Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60

Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.

Konstruct Digital Success Story

  • Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
  • Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
  • Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.

Check Out Konstruct Digital Agency Profile

Go Fish Digital

[Source: Go Fish Digital]
  • Best for: Competitor analysis
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2005
  • Size: 50-99
  • Location: Raleigh, NC
  • Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe

Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.

Go Fish Digital Success Story

  • Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
  • Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
  • Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.

Check Out Go Fish Digital Agency Profile

Netrocket

[Source: Netrocket]
  • Best for: Google ads
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2011
  • Size: Under 49
  • Location: Miami, FL
  • Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4

B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.

Netrocket Success Story

  • Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
  • Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
  • Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.

Check Out Netrocket Agency Profile

Advant Technology

[Source: Advant Technology]
  • Best for: Geotargeting campaigns
  • Average hourly rate: $149
  • Minimum budget: $1,000-$10,000
  • Founded: 2014
  • Size: Under 49
  • Location: High Wycombe, UK
  • Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu

Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.

Advant Technology Success Story

  • Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
  • Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
  • Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.

Check Out Advant Technology Agency Profile

Powered by Search

[Source: Powered by Search]
  • Best for: LinkedIn ads
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2009
  • Size: Under 49
  • Location: Toronto, Canada
  • Notable clients: ThreatX, TouchBistro, vmware, FORTRA, Varonis

Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.

Powered by Search Success Story

  • Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
  • Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
  • Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.

Check Out Powered by Search Agency Profile

How We Picked the Best B2B PPC Companies

To pick the best B2B PPC companies, we conducted extensive research and evaluated hundreds of agencies. Here are the criteria we used to rank them:

  • Reviews: High ratings and positive feedback from past clients, showcasing reliability and campaign effectiveness
  • Proven results: A diverse portfolio demonstrating successful B2B PPC campaigns across different industries and business models
  • Industry recognition: Awards, media mentions, and accolades highlighting their expertise
  • Expert team: Skilled professionals with deep expertise in paid search, conversion optimization, and B2B lead generation
  • Top services: Core offerings and areas of focus
  • B2B PPC expertise: Proficiency in PPC management, retargeting, account-based marketing (ABM), and other performance-driven strategies

To learn more about our comprehensive selection process, visit the DesignRush Agency Ranking Methodology page.

10 Most Popular B2B PPC Agencies Compared

Agency nameLocation Hourly rateSize Best for
DirectiveIrvine, CA$250100-249Overall
TripleDartPlano, TXInquire50-99SaaS PPC
NinjaPromoNew York City, NY$25100-249Conversion rate optimization (CRO)
Hey DigitalTallinn, EstoniaInquireUnder 49Campaign restructuring
Clarity PerformanceLondon, United KingdomInquireUnder 49Paid search ads
Konstruct DigitalCalgary, Canada$149Under 49Keyword research
Go Fish DigitalRaleigh, NCInquire50-99Competitor analysis
NetrocketMiami, FLInquireUnder 49Google Ads
Advant TechnologyHigh Wycombe, United Kingdom$149Under 49Geotargeting campaigns
Powered by SearchToronto, CanadaInquireUnder 49LinkedIn ads

 

Best B2B PPC Companies

17 Companies-Rankings updated: September 04, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

B2B PPC × Hardware & Networking × Under $1,000 ×Clear Filters
  • Worlds #1 Rated Digital Marketing Agency. We Guarantee To Beat Any Other Like for Like Quote!

    As the #1 rated Digital Marketing agency, we deliver exceptional results at fair and affordable rates. We even offer a price match on any comparable quote. With no contracts required, you can focus on growing your business while we handle the rest. Request your free, no-obligation quote today!...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Web Development
    • eCommerce
    • Show more
    Location
    New York City, New York
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    12 Projects Listed

    Genie Crawl Services

    • Digital Marketing
    • SEO
    • PPC
    • Web Development
    • eCommerce
    • Content Marketing
    • Branding
    • Social Media Marketing
    • Web Design
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Subway
    • Everyman Barbers
    • Sloane Cleaning
    • Family Travel Genie
    • Dominos Pizza
    • SG Tree Services
    • Fage
    • Rainer Hughes
    • Escape Rooms
    • The Dental Clinic
    Data sourced from the agency's DesignRush profile

    Genie Crawl Reviews & Testimonials

    • Anonymous
      Anonymous Owner at Family Travel Genie
      5.0

      Web Development Review from Anonymous

      GenieCrawl successfully created our website and our speed for mobiles and desktops were met with speeds more than 95+ for desktops & mobiles. Pages are easy to create and it has been a marvellous experience working with them.

    • Anonymous
      Anonymous Owner at Creation Digi
      5.0

      SEO Review from Anonymous

      10/10 and 100% recommended! Genie Crawl is professional, reliable and they offer great customer service. They deliver what they promise and they have exceeded my expectations. It is a pleasure working with Genie Crawl.

    • Anonymous
      Anonymous CEO at HP Tips
      5.0

      Web Development Review from Anonymous

      Genie Crawl went above and beyond, delivering high-quality work. Due to their impressive SEO services, there’s been an increase in business. Their quick delivery and proactive have led to more leads. Highly recommended.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Best Digital Marketing Company in MENA.

    First Growth Agency is a premier digital marketing firm in the Middle East, specializing in driving exponential business growth. With a holistic suite of services including SEO, social media marketing, content marketing, conversion rate optimization, and more, they are committed to transforming your brand's...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Content Marketing
    • Social Media Marketing
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    100 - 249
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

    Growth Services

    • Digital Marketing
    • SEO
    • PPC
    • Content Marketing
    • Social Media Marketing
    • Email Marketing
    • Video Marketing
    • eCommerce
    • CRO
    • Digital Strategy
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Capital Health
    • Masdar
    • Emaar Properties
    • Suzuki
    • GJ Properties
    • mh Service GmbH
    • The Valens Clinic
    • BeHomes
    Data sourced from the agency's DesignRush profile

    Growth Reviews & Testimonials

    • Debora John
      Debora John Co-Founder at The Valens Clinic
      4.0

      SEO Review from Debora John

      We recently worked with First Growth Agency for SEO services at The Valens Clinic. While there was a bit of a delay in seeing results initially, the team was responsive and knowledgeable throughout the process. Their strategies have significantly improved our online visibility, and were now ranking higher for key search terms. Overall, a positive experience with measurable outcomes!

    • Brian L.
      Brian L. Review from Google
      5.0

      Brian L.'s Review Sourced from Google

      We recently partnered with First Growth Digital Agency for our website development project, and the experience exceeded all expectations. From the very beginning, their team displayed a high level of professionalism, creativity, and technical expertise. They understood our business needs thoroughly and delivered a custom-built website that not only looks fantastic but also performs seamlessly.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Award-winning Digital Marketing Services Targeting Dynamic Industries

    Our digital marketing services can play a critical role in ensuring the overall success of your marketing goals, as the percentage of active internet consumers is growing continuously in the digital space...

    Top Services:

    • Digital Marketing
    • SEO
    • PPC
    • Web Design
    • eCommerce Development
    • Show more
    Location
    Singapore, Singapore
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    8 Projects Listed

    My Marketing Fox Services

    • Digital Marketing
    • SEO
    • PPC
    • Web Design
    • eCommerce Development
    • Branding
    • WordPress Website Design
    • Advertising
    • Video Production
    • Reputation Management
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Vivo
    • AIA Singapore
    • ERA
    • 4E
    • Prudential Singapore
    • Clippertea
    • IES engineering
    • Hydrafacial
    • Lttle Shepherds' School
    • Meridian University
    Data sourced from the agency's DesignRush profile

    My Marketing Fox Reviews & Testimonials

    • Celeste Lim
      Celeste Lim Review from Google
      5.0

      Celeste Lim's Review Sourced from Google

      We partnered with My Marketing Fox to optimise our eCommerce brand through Lazada Ads, and the results exceeded expectations.

    • Barbie Edits
      Barbie Edits Review from Google
      5.0

      Barbie Edits's Review Sourced from Google

      They really know how to work LinkedIn. Our campaign got strong reach with the right audience. Perfect for B2B lead generation and brand credibility.

    • Craig Ruel
      Craig Ruel Review from Google
      5.0

      Craig Ruel's Review Sourced from Google

      I've worked with this service, but My Marketing Fox stands out. Their creative approach and attention to detail helped me reach new audiences and grow my business. Highly recommend. Thanks so much for your help!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Build momentum. Outperform with purpose.

    We partner with brands that value clarity, consistency, and impact. From brand identity & strategy through to marketing & growth strategy, social media strategy, and content-led campaigns, our work is built to create momentum and deliver measurable results...

    Top Services:

    • Branding
    • Creative Services
    • Affiliate Marketing
    • Digital Marketing
    • SEO
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $30/hr
    Minimal Budget
    Under $1,000

    wevisualise. Services

    • Branding
    • Creative Services
    • Affiliate Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Content Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Daytona Motorspot
    • GB News
    • Gloves Up Knives Down
    • CareWA
    • Devia UK
    Data sourced from the agency's DesignRush profile
  • Your Full Service Shopify Agency

    Glaze Digital is a full-service Shopify agency and Shopify Plus Partner that helps e-commerce brands build, optimize, and scale high-performing online stores. Since 2014, the agency has created more than 250 Shopify stores and supports businesses generating over £20 million in monthly revenue across a wide...

    Top Services:

    • eCommerce Development
    • Web Design
    • Web Development
    • CRO
    • UI/UX Design
    • Show more
    Location
    Belfast, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed

    Glaze Digital Services

    • eCommerce Development
    • Web Design
    • Web Development
    • CRO
    • UI/UX Design
    • Digital Marketing
    • PPC
    • Email Marketing
    • eCommerce
    • Event Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • BLK BOX Fitness
    • Restockar
    • Reike Nen
    • Walk In Wardrobe
    • Franklins
    Data sourced from the agency's DesignRush profile

    Glaze Digital Reviews & Testimonials

    • Yvonne Crowley
      Yvonne Crowley Review from Google
      5.0

      Yvonne Crowley's Review Sourced from Google

      I have had a working relationship with Glaze Digital for more than 8 years. During that time, they have designed two Shopify stores for my business Lusana Shoe Boutique. We also work with Glaze in terms of our email marketing and google advertising. The service provided is excellent and I would have no hesitation in recommending Glaze Digital as a business partner.

    • Aoife O'Connor
      Aoife O'Connor Review from Google
      5.0

      Aoife O'Connor's Review Sourced from Google

      Glaze have been great to work with. We use them for Shopify support and setting up our email marketing flows. They're always on hand when we have questions, fix any issues quickly and are just really nice people to deal with overall!!

    • P Carm
      P Carm Review from Google
      5.0

      P Carm's Review Sourced from Google

      Glaze support us with Shopify Store Support, PPC, Paid Social, Email Marketing and overall Marketing Strategy. A great team that listens to our needs and provides excellent input in a timely manner. Quick to solve any technical issues we may have. Adaptable and flexible to our business needs and market changes. Understand our budget and goals. Can recommend Glaze highly.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Your IT Partner.

    Cyber Hospitality LLC is your go-to IT partner for comprehensive solutions in IT services, software development, digital marketing, hotel management, business process outsourcing, and accounting. We provide cutting-edge technology solutions to boost your business's online presence and operational efficiency...

    Top Services:

    • Digital Marketing
    • SEO
    • BPO
    Location
    Sheridan, Wyoming
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000

    Cyber Hospitality Services

    • Digital Marketing
    • SEO
    • BPO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Microsoft
    • We4HR
    • Bluegrey Technologies India Private Limited
    • Shift4
    Data sourced from the agency's DesignRush profile

    Cyber Hospitality Reviews & Testimonials

    • Mark
      Mark Review from Google
      5.0

      Mark's Review Sourced from Google

      Had a problem completing sign in to a hotel's wifi. Management contacted Cyber Hospitality LLC and suggested I call them as well. The tech professional at Cyber Hospitality was polite and helpful, resolved the issue and gave me a call back, all within about 10 minutes. Very satisfied with their service

    • Syed Junaid Abbas
      Syed Junaid Abbas Review from Google
      5.0

      Syed Junaid Abbas's Review Sourced from Google

      I would highly recommend this company as a client. I'm happy with the services they provide

    • Hemang Patel
      Hemang Patel Review from Google
      5.0

      Hemang Patel's Review Sourced from Google

      Cyber WiFi team is very knowledgeable, responsive and easy to work with for staff and guests. I would highly recommend.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Build Your Digital Empire With Our Expertise.

    Hamza Design Hub is a creative digital marketing agency delivering custom web design, e-commerce, branding, and marketing solutions to help businesses grow online...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Graphic Design
    • Branding
    • WordPress Website Design
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed

    Hamza Design Hub Pvt. Ltd Services

    • Digital Marketing
    • Digital Services
    • Graphic Design
    • Branding
    • WordPress Website Design
    • eCommerce Development
    • PPC
    • Mobile App Development
    • Social Media Marketing
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • MFES Solar Energy
    • Shera Store
    • Bizpal Tourism
    • Butter Bazar
    • SB logistics
    • SCHOLARLYPEN
    • Inxol Energy
    • Scope Solar
    • Home Energy
    • SK Solar Solution
    Data sourced from the agency's DesignRush profile
  • B2B Marketing That Converts

    Apex House helps B2B companies improve visibility, strengthen credibility, and support growth through strategic marketing and creative execution. We work with brands in technology, SaaS, insurance, and professional services that need high-quality support without the overhead of a traditional agency. Services...

    Top Services:

    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • Event Marketing
    • Show more
    Location
    Orlando, Florida
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000

    Apex House Services

    • Digital Marketing
    • Content Marketing
    • Email Marketing
    • Social Media Marketing
    • Event Marketing
    • SEO
    • CRO
    • Advertising
    • PPC
    • Affiliate Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • SNAP Consulting
    • Luminex AI
    • Draft Decoder
    Data sourced from the agency's DesignRush profile
  • White-Hat Link Building Agency

    Backlink Garden was built with a simple mission: to help businesses earn high-quality backlinks through ethical, transparent, and results-focused strategies. Our team believes that lasting SEO success comes from relevance, trust, and genuine relationshipsnot shortcuts...

    Top Services:

    • SEO
    • Content Marketing
    • Advertising
    • Direct Marketing
    • Email Marketing
    • Show more
    Location
    McCreary, Canada
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000

    Backlink Garden Services

    • SEO
    • Content Marketing
    • Advertising
    • Direct Marketing
    • Email Marketing
    • Digital Marketing
    • Media Buying
    • eCommerce
    • Event Marketing
    • CRO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • BYDFI
    • Traffic Today
    • OKX
    Data sourced from the agency's DesignRush profile
  • Top Rated SEO Marketing Agency.

    Professional & Affordable SEO Services. We have a great competition with itself. We work harder to become our better version and we are dedicated to provide the best Digital marketing service to our sumptuous clients ever before. We works toward making our client happy...

    Top Services:

    • SEO
    • Digital Marketing
    • Content Marketing
    • PPC
    • CRO
    • Show more
    Location
    Jaipur, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

    Achyutam Technology Services

    • SEO
    • Digital Marketing
    • Content Marketing
    • PPC
    • CRO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • RUCKUS Networks
    • Book Driving Test Earlier
    • Athulyaa
    • WebCare360
    • Victory Car Park
    • Calvary Marketing
    • 21 Finance
    • Workplace Mental Health Institute
    • Onyxhosting
    • FinEzzy
    Data sourced from the agency's DesignRush profile

    Achyutam Technology Reviews & Testimonials

    • Manvi Arora
      Manvi Arora Review from Google
      5.0

      Manvi Arora's Review Sourced from Google

      We have been working with Achyutam Technology for the last 5 years, and it has been a wonderful journey. I have learned many new things with the constant guidance of my boss. He is very supportive and always ready to help. Last year, I had an accident and had to take one month of rest. During that tough time, my boss supported me without any pressure, which really meant a lot. The work environment is friendly, and everyone works like a team. I feel proud to be part of this company.

    • Sneha M.
      Sneha M. Review from Google
      5.0

      Sneha M.'s Review Sourced from Google

      Love to work here always supportive colleagues, peaceful environment…always encouraged by boss and managers …I always remember the day when I was suffering from dengue…my company didn’t deduct my salary infact sir paid advance salary in my bad times , recently I even applied for maternity leave and it was granted very easily

    • Rohit Gautam
      Rohit Gautam Review from Google
      1.0

      Rohit Gautam's Review Sourced from Google

      One of the worst companies I’ve ever worked for.The owner is extremely toxic and arrogant. Employees are not treated with respect, and there are constant salary issues — they personally withheld 20 days of my salary without reason. Taking leave is also a big issue here; they make it unnecessarily difficult and stressful.I strongly advise against joining this company. There is no career growth, no job security, and the overall work culture is extremely unhealthy. Avoid this fraudulent company at all costs.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We Make The Web Work For Your Business

    Empowering brands with purpose-driven digital solutions. With strategy at heart and creativity in hand, we help businesses evolve, scale, and thrive in a digital-first world...

    Top Services:

    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Show more
    Location
    Parramatta, Australia
    Number of Employees
    Under 49
    Average Hourly Rate
    $49/hr
    Minimal Budget
    Under $1,000

    WebGlobals Services

    • Web Development
    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Content Marketing
    • eCommerce Development
    • WordPress Website Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • ISEMA Australia
    • Elma Group
    • TMT Logistics Inc.
    • Advantek Australia
    • NewSound Hearing Aids
    Data sourced from the agency's DesignRush profile
  • Where Brands Get Found

    MKR Techsoft helps businesses grow with smarter digital strategies for todays evolving search landscape. From SEO, SMO, AEO, and GEO to performance marketing and AI-powered solutions, we boost visibility, attract qualified leads, and drive measurable, long-term growth...

    Top Services:

    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Web Development
    • eCommerce Development
    • Show more
    Location
    Gurdaspur, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000

    MKR Techsoft Private Limited Services

    • Digital Marketing
    • Web Design
    • Social Media Marketing
    • Web Development
    • eCommerce Development
    • CRO
    • Reputation Management
    • AEO
    • PPC
    • AI Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • HDA Insurance Brokerage
    • Get Found First
    • Pazyryk Rug
    • Plastic Pipe Shop Limited
    • Spot On Solutions
    • Perfect Point Marketing, LLC
    • FOX Corporate Housing LLC
    • Martin Technical, Inc.
    Data sourced from the agency's DesignRush profile

    MKR Techsoft Private Limited Reviews & Testimonials

    • Fatoumata Ceesay
      Fatoumata Ceesay CEO at The Digital Mata
      5.0

      Digital Marketing Review from Fatoumata Ceesay

      I had a great experience working with Ayina and the team at MKR Techsoft Pvt. Ltd. They supported me with website design, SEO, AI optimization & Growth and digital marketing strategies, and the results are very impressive.Ayina is highly professional, responsive, and truly understands the latest SEO trends, including AI-driven search and modern ranking strategies. The team consistently delivered quality work on time and maintained clear communication throughout the project.What I appreciated the most was their strategic approach, not just focusing on rankings, but on overall visibility, traffic growth, and long-term results.MKR Techsoft is a reliable agency for anyone looking to improve their online presence. I would definitely recommend Ayina and her team and look forward to working with them for long term basis.Thank you Ayina

    • TC tcctle
      TC tcctle Review from Google
      5.0

      TC tcctle's Review Sourced from Google

      This is my honest review for Ramita 😊I had a great experience working with Ramita and the MKR Techsoft Pvt team 🚀She helped improve our website, SEO, and overall online visibility while maintaining clear and professional communication throughout the project 👍I truly appreciated her work and would highly recommend her for SEO, website optimization, and digital marketing services 🌟

    • Sherry Sharma
      Sherry Sharma Review from Google
      5.0

      Sherry Sharma's Review Sourced from Google

      Good company with professional staff and good service. The best part is that they also provide refreshment during work, which creates a positive and comfortable environment.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Lets Build Something Amazing

    One World Technologies (OWT) is an Indian IT solutions and web and mobile development company that has been serving clients worldwide since 1998. The company provides technology and digital solutions designed to help businesses improve their operations, online presence, and customer reach...

    Top Services:

    • Web Development
    • Web Design
    • UI/UX Design
    • eCommerce Development
    • WordPress Website Design
    • Show more
    Location
    Mohali, India
    Number of Employees
    100 - 249
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    1 Project Listed

    One World Technologies Services

    • Web Development
    • Web Design
    • UI/UX Design
    • eCommerce Development
    • WordPress Website Design
    • SEO
    • Digital Marketing
    • eCommerce
    • Social Media Marketing
    • Mobile App Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Tenstorrent
    • Cottage
    • FS Steel
    • Nexkar
    Data sourced from the agency's DesignRush profile

    One World Technologies Reviews & Testimonials

    • Kirandeep Kaur
      Kirandeep Kaur Review from Google
      5.0

      Kirandeep Kaur's Review Sourced from Google

      Had a great experience with One World Technologies. The team is easy to work with, communicates clearly, and delivers quality results on time. They really understand digital marketing and SEO. Would definitely recommend them.

    • Kimberly Gilligan
      Kimberly Gilligan Review from Google
      5.0

      Kimberly Gilligan's Review Sourced from Google

      I have been using One World Technologies for 2 weeks now for an ongoing project. I would highly recommend them. They are highly responsive, very good quality of work and get the job done on time.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Customized Digital and Tech Solutions for Success

    ITD GrowthLabs offers website design and development services focused on lead generation and online growth. We specialize in custom website design, responsive web development, WordPress website development, SEO content writing, digital marketing, WhatsApp automation, software development, mobile app...

    Top Services:

    • SEO
    • Content Marketing
    • Social Media Marketing
    • Web Design
    • Web Development
    • Show more
    Location
    Mumbai, India
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000

    ITD GrowthLabs Services

    • SEO
    • Content Marketing
    • Social Media Marketing
    • Web Design
    • Web Development
    • Digital Marketing
    • Branding
    • PPC
    • Mobile App Development
    • Video Production
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • ITD Software Services
    • Caper India
    • Daakiyawala
    • Pannest
    • We3 SCS
    Data sourced from the agency's DesignRush profile

    ITD GrowthLabs Reviews & Testimonials

    • Chinmay Dash
      Chinmay Dash Review from Google
      5.0

      Chinmay Dash's Review Sourced from Google

      ITD Growth Lab is a professional and results-focused digital marketing company. Their expertise in SEO, Google Ads, social media marketing, website development, and lead generation helps businesses achieve consistent and measurable growth.

    • Shridhar Hajare
      Shridhar Hajare Review from Google
      4.0

      Shridhar Hajare's Review Sourced from Google

      Outstanding Digital Marketing PartnerITD Growth Labs is a highly professional and results-driven digital marketing agency with a strong focus on measurable business growth. Their strategic, data-led approach goes beyond vanity metrics and delivers real ROI.They offer end-to-end digital solutions including brand strategy, website design, SEO, paid ads, social media, content, lead generation, marketing automation, and analytics—all executed with clarity and transparency.What sets them apart is their deep understanding of business objectives and their ability to design customized, scalable growth strategies supported by enterprise-grade reporting.Reliable, responsive, and execution-focused, ITD Growth Labs is an excellent partner for startups, MSMEs, and enterprises seeking sustainable digital growth. Highly recommended.

    • Mohammed Azeem shaikh
      Mohammed Azeem shaikh Review from Google
      5.0

      Mohammed Azeem shaikh's Review Sourced from Google

      It is safe to say that ITD Growthlabs is one of the best Marketing Service providers. They take time to understand your business and prepare a plan to give you organic growth in the Digital World. They make sure the strategy is result oriented, and the execution too.Strategy :10/10.Execution : 10/10Team response : 10/10Results: 10/10Keep up the good work.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Innovating Digital Success Together

    Renacto Solutions is a full-service IT and software development company that helps businesses accelerate digital transformation through custom software, web and mobile applications, cloud migration, IoT solutions, and digital marketing services. The agency combines technical expertise with creative...

    Top Services:

    • Graphic Design
    • Design Services
    • Digital Strategy
    • Logo Design
    • Web Development
    • Show more
    Location
    Cuddalore, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000

    Renacto Enterprise Solutions Services

    • Graphic Design
    • Design Services
    • Digital Strategy
    • Logo Design
    • Web Development
    • Digital Marketing
    • SEO
    • Mobile App Development
    • Software Development
    • IT Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Retail Industry
    • eCommerce Industry
    • Corporate Services Industry
    Data sourced from the agency's DesignRush profile

    Renacto Enterprise Solutions Reviews & Testimonials

    • Thamizh Kun
      Thamizh Kun Review from Google
      5.0

      Thamizh Kun's Review Sourced from Google

      Great company for web and mobile application development. Their developers have excellent technical knowledge and always provide practical solutions. Highly satisfied with the final outcome.

    • Mohamed Faizal
      Mohamed Faizal Review from Google
      5.0

      Mohamed Faizal's Review Sourced from Google

      Very impressed with the professionalism of the Renacto team. They developed our custom business management system with great attention to detail. The support team was always available whenever we needed assistance.

    • Arul Thamizh
      Arul Thamizh Review from Google
      5.0

      Arul Thamizh's Review Sourced from Google

      If you're looking for a dependable software development company, I highly recommend Renacto. They provided regular progress updates, met every deadline, and delivered a scalable solution for our business

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • AI Digital Marketing Services That Drive Results

    The world of internet marketing is changing fast, but with Litchoo you get the right mix of SEO, paid ads, and automation to stay ahead of your competitors...

    Top Services:

    • Web Design
    • WordPress Website Design
    • Web Development
    • Social Media Marketing
    • eCommerce
    • Show more
    Location
    New Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000

    litchoo Services

    • Web Design
    • WordPress Website Design
    • Web Development
    • Social Media Marketing
    • eCommerce
    • Direct Marketing
    • Digital Marketing
    • SEO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Hardware & Networking Industry
    • Health Care Industry
    • Finance Industry
    Data sourced from the agency's DesignRush profile
  • A Stop for all your Web Needs

    Domain2Website, based in Hyderabad, delivers complete digital solutions including Magento, WordPress, Shopify, and WooCommerce development. From SEO and social media marketing to Google Ads, graphics, and mobile apps, we help businesses grow online with secure, scalable, and conversion focused platforms...

    Top Services:

    • Digital Marketing
    • Branding
    • Logo Design
    • Event Marketing
    • Social Media Marketing
    • Show more
    Location
    Hyderabad, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $90/hr
    Minimal Budget
    Under $1,000

    Domain2Website Services

    • Digital Marketing
    • Branding
    • Logo Design
    • Event Marketing
    • Social Media Marketing
    • Managed Services
    • Web Development
    • Web Design
    • Mobile App Development
    • SEO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • eCommerce Industry
    • Health Care Industry
    • Education Industry
    Data sourced from the agency's DesignRush profile

    Domain2Website Reviews & Testimonials

    • Ibrahim Mohammed
      Ibrahim Mohammed Review from Google
      5.0

      Ibrahim Mohammed's Review Sourced from Google

      Domain 2 Website did an excellent job creating our WordPress site and WooCommerce store. The team was professional, responsive, and delivered exactly what we needed. Highly recommend their services!

    • Mohd Abdul Saleem
      Mohd Abdul Saleem Review from Google
      5.0

      Mohd Abdul Saleem's Review Sourced from Google

      I am extremely grateful to the Domain 2 Website Team for their excellent support in building my Shopify website. The developers are true experts in Shopify and made the entire process smooth, professional, and successful. Their dedication and knowledge have helped my business grow, and I highly recommend them to anyone looking for reliable Shopify development.

    • Mohd azmath Uddin
      Mohd azmath Uddin Review from Google
      5.0

      Mohd azmath Uddin's Review Sourced from Google

      Domain 2 Website has an excellent reputation as a leading Shopify Experts and digital marketing agency in Hyderabad, and it’s no surprise. They’re definitely a leader in digital growth and marketing.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews

B2B PPC Agency Hiring Guide

What is a B2B PPC agency?

A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.

By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.

Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:

  • Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
  • High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
  • Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
  • Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
  • Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
  • Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.

One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.

SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.

As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.

What services do B2B PPC agencies provide?

A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.

Here is a quick description of the B2B PPC services:

  • Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
  • Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
  • Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies. 
  • Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads. 
  • Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries. 
  • Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand. 
  • Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
  • Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
  • Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
  • Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
  • Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.

What is the difference between B2B PPC and general PPC agencies?

The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.

  • Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
  • Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
  • Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
  • Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
  • Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
  • Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
  • Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.

How much do B2B PPC services cost?

B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.

Below are the factors that affect B2B PPC cost:

  • Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
  • Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
  • Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
  • Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
  • Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.

Why should I hire a B2B PPC company?

You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.

  • Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
  • Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
  • Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
  • Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
  • Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.

A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.

ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.

How do I choose the best B2B PPC agency for my business?

You can choose the best B2B PPC agency for your business by following these steps:

  1. Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
  2. Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
  3. Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
  4. Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
  5. Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
  6. Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
  7. Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
  8. Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
  9. Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
  10. Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
  11. Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.

If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.

How do I find the best B2B PPC company on DesignRush that fits my budget?

You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.

What are the key success metrics in PPC campaign for B2B?

The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.

Below is a brief explanation of each B2B PPC key success metric:

  • Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
  • Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
  • Cost per click (CPC): Average amount you pay for every click.
  • Click-through rate (CTR): The percentage of people who clicked your ad.
  • Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
  • Conversion rate: The percentage of visitors who convert after clicking your PPC links.
  • The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
  • Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
  • Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
  • Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.

What questions should I ask before hiring a B2B PPC agency?

You can ask B2B PPC agencies the following questions before hiring them:

Its Relevant Background

  1. Have you worked with businesses in my niche? Can you share case studies and references?
  2. What results have you achieved for businesses like mine?
  3. Have you advised against using PPC for a business? If so, why?
  4. What is your approach to PPC management?
  5. How do you conduct keyword research?
  6. How does your PPC optimization process and strategy look?

Company Services and Processes

  1. Do you create the entire PPC campaign? Or do you just manage it?
  2. What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
  3. What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
  4. What is your strategy for collecting first-party data?
  5. Do you do account setup or continuous account management?
  6. What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?

The Project

  1. What are the benefits of PPC for my B2B company?
  2. What is the best-paid advertising strategy for my B2B company?
  3. How will you integrate your campaigns with my overall marketing and sales strategies?
  4. How will your PPC strategies impact my business goals?
  5. Who will be on my team? What are their credentials and expertise?
  6. Who owns the PPC account?
  7. How do you measure my success? What are your key metrics for success?
  8. When can I expect to get results?
  9. What factors determine my PPC costs? Please send a breakdown.

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