Searching for a credible B2B PPC agency to drive high-quality leads and conversions to your business? Browse our list of top B2B PPC companies, verified via a range of services, awards and recognitions, portfolios, industry reputation, pricing, and client reviews. Use our filters to refine your search by location, pricing, team size, and other criteria.

We have compiled this list of top 10 B2B PPC agencies after analysing the case studies, services, pricing, and team expertise of over 1,000 companies. Explore each agency’s specialization and success stories to commence your search.

The Number 1 B2B PPC Agency as Selected by DesignRush Is...

Directive

[Source: Directive]
  • Best for: Overall
  • Average hourly rate: $250
  • Minimum budget: $1,000-$10,000
  • Founded: 2014
  • Size: 100-429
  • Location: Irvine, CA
  • Notable clients: Congruity360, Zoominfo, Sendoso, Chili Piper, New Relic

Directive is a B2B PPC agency specializing in high-performance paid media strategies that drive qualified traffic and revenue. The company uses deep audience targeting, total addressable market (TAM) modeling, data-backed ad spend allocation, and continuous optimization to maximize pipeline growth. Through its expertise in paid search, account-based marketing (ABM), and retargeting tactics, it helps businesses reduce ad spend waste and capture high-intent buyers. Directive invests $2.2 million annually in research and development, testing all marketing tactics before endorsing them to clients.

Directive Success Story

  • Challenge: Software company Congruity360 struggled to maintain a steady pipeline from organic traffic alone, as its website had low conversion rates. It needed a comprehensive strategy to grow leads and meet its goal of 150 booked meetings within one business year.
  • Solution: Directive revamped Congruity360's site architecture for better conversion and launched paid media campaigns, including LinkedIn Conversation Ads. The B2B PPC company expanded the site’s resource center with JTBD (Jobs to Be Done)-targeted content and used specific personas for both organic and paid campaigns.
  • Results: The paid strategy and specialized content led to a 50% increase in organic leads year-over-year (YoY), an 83% reduction in cost per sales qualified lead (SQL), and a 75% increase in SQLs. The campaigns also exceeded the original lead generation goals by nearly 500%.

Check Out Directive Agency Profile

TripleDart

[Source: TripleDart]
  • Best for: SaaS PPC
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2020
  • Size: 50-99
  • Location: Plano, TX
  • Notable clients: ImageKit, Happysales, Avoma Product, Zapro, CleverTap

B2B PPC agency TripleDart caters primarily to SaaS companies, helping them drive pipeline growth and maximize ROI. Its suite of services includes paid search, pad social, ad creative, landing pages optimization, conversion tracking and reporting, competitor analysis, and campaign strategy and management. The agency has a proven track record of delivering 3x revenue for every dollar spent on ads and generating over 100,000 SQLs for SaaS clients. Its team of 50+ paid media specialists and marketing experts uses tested playbooks to optimize and scale campaigns effectively, with their specialty extending to Google, LinkedIn, and Meta ads.

TripleDart Success Story

  • Challenge: Media asset management company ImageKit struggled with high customer acquisition costs, with its cost per SQL (CPSQL) standing at $1,500, which the company sought to reduce. It also faced low conversion rates due to poor quality leads and outdated account structures that were driving up costs and limiting campaign effectiveness.
  • Solution: Improving the client's CPSQL, SAL (sales accepted lead), and MQL (marketing qualified leads) was central to TripleDart's strategy, with priority on account hygiene, addressing structural issues, and optimizing ad spend. The B2B PPC agency also expanded ImageKit’s focus to new customer categories and refined lead quality by targeting higher-value prospects while minimizing wasted spend on irrelevant leads.
  • Results: ImageKit successfully reduced its CPSQL from $1,500 to $900. The client’s SAL also saw a 40% improvement as more high-quality leads entered the sales pipeline. The campaign also generated 20 new MQLs through the category expansion.

Check Out TripleDart Agency Profile

NinjaPromo

[Source: NinjaPromo]
  • Best for: Conversion rate optimization (CRO)
  • Average hourly rate: $25
  • Minimum budget: $1,000-$10,000
  • Founded: 2017
  • Size: 100-249
  • Location: New York City, NY
  • Notable clients: DiscoverMarket, Intellectsoft, Debay, IQONIQ, Stockmusic

NinjaPromo helps businesses amplify their reach and boost ROI through expertly managed pay-per-click campaigns. Specializing in a B2B PPC, its portfolio covers keyword research, campaign management, search and social advertising, display advertising, and content creation. With a focus on targeting qualified leads and optimizing ad spend, NinjaPromo uses multiple platforms like Google, LinkedIn, and Facebook to capture leads and drive conversions. Its team ensures every campaign is finely tuned to maximize return on ad spend (ROAS) and achieve set objectives.

NinjaPromo Success Story

  • Challenge: Insurtech company DiscoverMarket needed to improve lead generation and conversion rates across its hospitality segment. The company tasked NinjaPromo with creating a new landing page, PPC campaign, and CRO strategies to boost conversions from online ads.
  • Solution: NinjaPromo developed a comprehensive strategy covering PPC campaign management, landing page design, and CRO techniques. The team used Google and LinkedIn ads to target key stakeholders in the hospitality industry. The landing page was also enriched with clear calls-to-action and trust-building elements like customer stories and service benefits.
  • Results: The PPC campaign resulted in 1,226 clicks and 41 conversions, with a cost per click of $1.33. The landing page saw a 3.34% conversion, while the CRO adjustments led to a 12% conversion rate on the “Request a Demo” form. Mobile traffic conversions also improved by 18%.

Check Out NinjaPromo Agency Profile

Hey Digital

[Source: Hey Digital]
  • Best for: Campaign restructuring
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2018
  • Size: Under 49
  • Location: Tallinn, Estonia
  • Notable clients: Lokalise, hotjar, Pitch, Writesonic, Pixelz

Hey Digital aims to drive pipeline growth and maximize monthly recurring revenue (MRR) for SaaS companies. Empowered by a team of seasoned PPC experts, it delivers high-converting paid search and social campaigns across multiple platforms, including Google, Bing, LinkedIn, and Facebook, ensuring targeted reach and optimized ad spend. To amplify the campaign’s impact, Hey Digital conducts A/B testing and targets new audience segments to generate qualified traffic. The agency has collaborated with over 120 clients from different verticals, helping them drive higher ROAS.

Hey Digital Success Story

  • Challenge: Lokalise, a cloud-based localization business, struggled to increase trial signups through paid media despite leveraging Google ads and organic channels. The company sought a PPC partner to scale its paid campaigns, aiming to grow trial conversions and keep a low cost per trial.
  • Solution: Hey Digital revamped Lokalise's PPC strategy using custom ad creatives, manual bid management, and campaign restructuring. The B2B PPC agency deployed targeted bidding strategies on Google Ads, restructured existing Facebook Ads for higher trial conversions, and capitalized on Bing's lower CPC for cost-effective reach. It also implemented a negative keyword strategy and conversion tracking fixes to boost overall performance.
  • Results: The consolidated efforts led to a 250% growth in trial signups. Google trials grew by 229%, and Facebook and Bing cost per acquisition (CPA) decreased by 90% and 21%, respectively, with trial volume registering a considerable surge on all platforms.

Check Out Hey Digital Agency Profile

Clarity Performance

[Source: Clarity Performance]
  • Best for: Paid search ads
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2019
  • Size: Under 49
  • Location: London, United Kingdom
  • Notable clients: Kadence International, Open Banking, ENABLIT, Exasol, Telefonica

Clarity Performance focuses on paid search, social, and display campaigns, using platforms like Google Ads and LinkedIn for targeted lead generation. With a strong emphasis on quality over quantity, the agency aligns its strategies with buyer intent and account-based marketing (ABM) campaigns. For greater visibility, it grants each client access to a dedicated dashboard for viewing real-time data insights data from Google Analytics, Search Console, Google Ads, and other marketing automation tools.

Clarity Performance Success Story

  • Challenge: Kadence International struggled with low search engine rankings and limited lead generation. Despite its strong industry presence, its website wasn’t attracting enough traffic, and the user experience (UX) was not optimized for conversions.
  • Solution: After a thorough research and data analysis, Clarity Performance devised targeted paid and SEO strategies to capture qualified leads. The company launched paid search and social ads, made UX improvements, and implemented on-page and technical SEO tactics to enhance lead qualification and website performance.
  • Results: The integrated strategy drove a 2,209% increase in search rankings and a 775% increase in lead generation. Meanwhile, improvements to the website's UX, combined with the SEO and PPC strategies, contributed to over £1.5 million in the client's sales pipeline.

Check Out Clarity Performance Agency Profile

Konstruct Digital

[Source: Konstruct Digital]
  • Best for: Keyword research
  • Average hourly rate: $149
  • Minimum budget: $1,000-$10,000
  • Founded: 2012
  • Size: Under 49
  • Location: Calgary, Canada
  • Notable clients: OpsGuru, Bow River Hearing, InterClean, Bright Wire, Carbon60

Konstruct Digital is on a mission to help businesses generate qualified leads while maximizing return on ad spend (ROAS). The B2B PPC agency provides expertise in complex B2B sales cycles and increasing qualified lead volumes, with a focus on paid search, social media, and display advertising. Its team uses in-depth keyword research, advanced targeting, and ROAS-centered optimization tactics to improve conversion rates and drive high-quality traffic.

Konstruct Digital Success Story

  • Challenge: Cloud consulting company OpsGuru was ambitious to become a dominant player in its highly competitive niche. The company's key objective was to find a team that understands its technical services and can devise paid campaigns to make it agile enough to compete against major competitors like AWS and Google Cloud.
  • Solution: Konstruct Digital’s efforts were centered on optimizing Google Ads campaigns by refining keyword targeting, improving ad copy, and adjusting campaign settings to maximize return on ad spend. The PPC tactics were intended to ensure OpsGuru’s budget was directed toward the most lucrative opportunities while avoiding outdated or irrelevant search terms.
  • Results: Konstruct Digital’s strategies led to a 219% rise in form submissions, a 1,113% increase in website discoverability on Google, and a 21.45% decrease in cost per click (CPC) for Google Ads. Notably, OpsGuru acquired more than 1,900 new LinkedIn followers within one year.

Check Out Konstruct Digital Agency Profile

Go Fish Digital

[Source: Go Fish Digital]
  • Best for: Competitor analysis
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2005
  • Size: 50-99
  • Location: Raleigh, NC
  • Notable clients: Harris Insights and Analytics, Marriott, The New York Times, Airbnb, Adobe

Go Fish Digital is a B2B PPC agency offering expertise in Google Ads, Bing Ads, Performance Max, eCommerce display advertising, and paid social strategies. Its portfolio extends to PPC ad design and landing page development services intended to maximize visibility, conversions, and ROI. The company combines in-depth market research, competitive analysis, and retargeting to create effective, data-driven campaigns that maximize ROAS.

Go Fish Digital Success Story

  • Challenge: Harris Insights and Analytics wanted to increase brand awareness and stimulate warm lead generation. The company competed in a highly saturated market, so boosting its visibility was the biggest challenge.
  • Solution: Go Fish Digital devised an SEM strategy focused on data-driven research, competitor analysis, and market trends. Using a test-spend approach, the agency maximized the budget efficiency and identified the highest-performing channels. Go Fish Digital continuously refined campaigns, focusing on Google Ads and other key PPC platforms to drive maximum ROI.
  • Results: The strategy delivered a 100% ROI within the first 60 days. Over the next six months, the client achieved a 260% return on ad spend (ROAS), generated $220,000 in revenue, and tripled its conversion rates.

Check Out Go Fish Digital Agency Profile

Netrocket

[Source: Netrocket]
  • Best for: Google ads
  • Average hourly rate: Inquire
  • Minimum budget: $1,000-$10,000
  • Founded: 2011
  • Size: Under 49
  • Location: Miami, FL
  • Notable clients: MyFlyRight, Rare Carat, Nebeus, Maison 21G, 4over4

B2B PPC agency Netrocket helps businesses attract high-quality leads through Google Ads, strategic keyword targeting, and audience segmentation. Its flagship PPC portfolio extends to A/B testing, geotargeting, and real-time campaign adjustments. The team monitors campaigns in real-time, making strategic adjustments to ensure optimal performance and maximize profitability.

Netrocket Success Story

  • Challenge: A business expansion services company in Ukraine tried running Google Ads campaigns, but within two months, it generated only 63 conversions at a high cost per lead. The ad performance was further affected by the high industry competition and a lack of proper keyword targeting.
  • Solution: To increase the client's leads while reducing acquisition costs, Netrocket launched highly targeted search campaigns and implemented a nuanced bidding strategy. The company optimized ads with precision targeting, responsive formats, and competitive campaigns while rigorously testing landing pages with different lead magnets. It also deployed Smart Campaigns to maximize cost efficiency.
  • Results: The campaigns achieved significant results — conversions increased 5.5 times, generating 348 leads in just two months. The cost per conversion dropped from 545 UAH to 167 UAH, more than doubling the client’s budget efficiency.

Check Out Netrocket Agency Profile

Advant Technology

[Source: Advant Technology]
  • Best for: Geotargeting campaigns
  • Average hourly rate: $149
  • Minimum budget: $1,000-$10,000
  • Founded: 2014
  • Size: Under 49
  • Location: High Wycombe, UK
  • Notable clients: Chelsea Football Club, Canon, NTT Data, Henkely, Kartago.hu

Advant Technology is a global B2B PPC agency focused on demand generation for tech companies. Using a data-driven, audience-first approach, it excels at precision targeting and advanced bidding strategies. Its expert team uses real-time analytics to optimize Google Ads, programmatic displays, video, and social advertising campaigns. The agency has managed over 364 campaigns for clients in 61 countries.

Advant Technology Success Story

  • Challenge: Chelsea Football Club (Chelsea FC) faced a slowdown in sales for its corporate hospitality packages, which offer exclusive matchday experiences. The club previously relied on outdoor advertising to promote the packages, but as the approach was underperforming, it sought a cost-effective solution to reach B2B clients and maximize the advertising budget.
  • Solution: Advant Technology implemented a B2B lead generation strategy using display banners. The agency focused on geo-location and IP address database targeting to reach the relevant audience. In the retargeting phase, the B2B PPC company focused on visitors who had interacted with Chelsea’s website but had not converted yet.
  • Results: The campaign recorded over 1.1 million impressions, with a click-through rate of 0.17%, surpassing the industry standard of 0.1%. The conversion rate also exceeded expectations, delivering 150% above forecast.

Check Out Advant Technology Agency Profile

Powered by Search

[Source: Powered by Search]
  • Best for: LinkedIn ads
  • Average hourly rate: Inquire
  • Minimum budget: Inquire
  • Founded: 2009
  • Size: Under 49
  • Location: Toronto, Canada
  • Notable clients: ThreatX, TouchBistro, vmware, FORTRA, Varonis

Powered by Search propels SaaS businesses’ MRR through data-driven, results-focused strategies. The agency uses an omnichannel approach, spanning paid media campaigns across Google, LinkedIn, and Facebook to capture leads and drive conversions. Powered by Search’s core philosophy revolves around reducing inefficiencies in ad spend while maximizing ROI. Its methodology promises tangible results in 90 days or less, with clear forecasting and scalable strategies that ensure predictable revenue growth.

Powered by Search Success Story

  • Challenge: ThreatX, a cybersecurity SaaS company, struggled to scale inbound leads from paid media and generate reliable opportunities, making it tough to justify its marketing spend. The company's existing strategies proved non-lucrative, yielding only 1-2 inbound demo requests per month.
  • Solution: Using the Predictable Growth Model, Powered by Search implemented a data-driven, omnichannel marketing system focused on paid and organic search to stimulate inbound demo requests. The B2B PPC company launched Google Search and LinkedIn ads. It also optimized the user journey with tailored content and SEO.
  • Results: ThreatX saw a 1200% increase in paid media opportunities and a 44x growth in SQL volume, creating a predictable, scalable pipeline that contributed to considerable revenue growth.

Check Out Powered by Search Agency Profile

How We Picked the Best B2B PPC Companies

To pick the best B2B PPC companies, we conducted extensive research and evaluated hundreds of agencies. Here are the criteria we used to rank them:

  • Reviews: High ratings and positive feedback from past clients, showcasing reliability and campaign effectiveness
  • Proven results: A diverse portfolio demonstrating successful B2B PPC campaigns across different industries and business models
  • Industry recognition: Awards, media mentions, and accolades highlighting their expertise
  • Expert team: Skilled professionals with deep expertise in paid search, conversion optimization, and B2B lead generation
  • Top services: Core offerings and areas of focus
  • B2B PPC expertise: Proficiency in PPC management, retargeting, account-based marketing (ABM), and other performance-driven strategies

To learn more about our comprehensive selection process, visit the DesignRush Agency Ranking Methodology page.

10 Most Popular B2B PPC Agencies Compared

Agency name Location Hourly rate Size Best for
Directive Irvine, CA $250 100-249 Overall
TripleDart Plano, TX Inquire 50-99 SaaS PPC
NinjaPromo New York City, NY $25 100-249 Conversion rate optimization (CRO)
Hey Digital Tallinn, Estonia Inquire Under 49 Campaign restructuring
Clarity Performance London, United Kingdom Inquire Under 49 Paid search ads
Konstruct Digital Calgary, Canada $149 Under 49 Keyword research
Go Fish Digital Raleigh, NC Inquire 50-99 Competitor analysis
Netrocket Miami, FL Inquire Under 49 Google Ads
Advant Technology High Wycombe, United Kingdom $149 Under 49 Geotargeting campaigns
Powered by Search Toronto, Canada Inquire Under 49 LinkedIn ads

 

Best B2B PPC Companies

18 Companies - Rankings updated: September 05, 2026

Every PPC agency featured on DesignRush is evaluated for campaign expertise, industry experience, performance quality, and verified client feedback. Some featured placements may be paid.

B2B PPC × Social Networks × Under $1,000 × Clear Filters
  • Turning your imagination to reality.

    iB Arts Pvt. Ltd., an ISO 9001:2015 certified IT services provider, has been powering global businesses to success for more than seven years! Our specialized spectrum of offerings from web design & development and mobile app development to digital marketing and branding solutions caters to all types of...

    Top Services:

    • UI/UX Design
    • Web Design
    • Web Development
    • eCommerce Development
    • Software Development
    • Show more
    Location
    Pune, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000

    iB Arts Pvt. Ltd. Services

    • UI/UX Design
    • Web Design
    • Web Development
    • eCommerce Development
    • Software Development
    • Mobile App Development
    • SEO
    • Graphic Design
    • Digital Marketing
    • Branding
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Nano Hearing Aids
    • Beyond Basics Physical Therapy
    • Bidets Plus
    • Gamedaymenshealth
    Data sourced from the agency's DesignRush profile

    iB Arts Pvt. Ltd. Reviews & Testimonials

    • Christopher Achkar
      Christopher Achkar Founder and Employment Lawyer at ACHKAR LAW
      5.0

      Software Development Review from Christopher Achkar

      We partnered with IB ARTS to build a custom software solution tailored to our business needs. Our existing tools were inefficient, and we needed a platform to manage projects, clients, and internal workflows more effectively. IB ARTS started with a deep understanding of our processes and delivered a user-friendly system that included a project dashboard, client portal, task automation, and integrated reporting tools. They followed an agile approach, kept us involved throughout, and delivered everything on time. Since launching the software, our productivity has improved significantly, and our clients have noticed smoother communication and faster service. IB ARTS mix of technical skill and business insight made them the ideal development partner. We really enjoy our engagement with them and i highly recommend them.

    • Mandy Schwerendt
      Mandy Schwerendt CEO at LYNQTECH
      5.0

      Web Development Review from Mandy Schwerendt

      The three dashboards we developed in partnership with iB Arts Pvt LtdAdmin, Users, and Nurses helped to significantly increase operational efficiency. Throughout the process, the iB Arts team's professionalism and knowledge were clear to see. Because each application was customized to meet our unique needs, the overall experience was smooth and easy to use. We were able to launch all three applications on time and within budget because to their painstaking attention to detail and dedication to perfection. The effects were felt right away: we saw a notable increase in user engagement and operational efficiency. Our service delivery is more efficient than ever, and departmental communication has improved.

    • Lex Suurland
      Lex Suurland Co-Founder at GYLD
      5.0

      Web Development Review from Lex Suurland

      We partnered with IB ARTS to develop a responsive, high-performance website for our gaming company. Their team provided expert front-end and back-end development, ensuring seamless integration with our game servers, user accounts, and live updates. Their work helped enhance user experience, improve load times, and deliver a modern design aligned with our gaming brand. Working with IB ARTS was a highly positive experience. They were professional, responsive, and technically skilled. The team understood our gaming industry needs and delivered a sleek, functional website on time. Communication was clear throughout the project, and they quickly addressed feedback and made necessary changes. Their support post-launch was also excellent, ensuring a smooth transition and ongoing performance.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Creativeye Is A Digital Marketing Agency In Egypt

    Creativeye is a full-service Digital Marketing Agency dedicated to helping businesses grow and attract more customers by delivering tailored strategies and innovative solutions. We believe that every brand has a unique story, and our mission is to transform that story into measurable success through...

    Top Services:

    • Digital Marketing
    • Branding
    • Web Design
    • Web Development
    • Graphic Design
    • Show more
    Location
    Cairo, Egypt
    Number of Employees
    Under 49
    Average Hourly Rate
    $10/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    4 Projects Listed

    Creativeye Services

    • Digital Marketing
    • Branding
    • Web Design
    • Web Development
    • Graphic Design
    • Mobile App Development
    • Content Marketing
    • Digital Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Sudevo
    • Highmark Lighting and Signage
    • Tala Media
    • Unitrade Pharma
    • Dar el safar
    Data sourced from the agency's DesignRush profile
  • Where Creativity Meets Strategy

    Lilybank Agency: Your one-stop digital powerhouse. We blend creativity with strategy to elevate brands in the digital space. Our expert team delivers bespoke solutions in graphic design, web development, social media management, and SEO. What sets us apart? A holistic approach, data-driven results, and...

    Top Services:

    • Web Design
    • WordPress Website Design
    • eCommerce Development
    • Web Development
    • SEO
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed

    The Lilybank Agency Ltd Services

    • Web Design
    • WordPress Website Design
    • eCommerce Development
    • Web Development
    • SEO
    • PPC
    • Content Marketing
    • Public Relations
    • Branding
    • Graphic Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Like Brand New
    • Gfs Fire And Electrical Services
    • Happy Glaze
    • Underfloor Insulation Glasgow Ltd
    • Av A Pie Yorkshire Ltd
    Data sourced from the agency's DesignRush profile
  • Texas Design Studio is a leading website design agency,

    Texas Design Studio is a leading website design agency. Specializing in stunning web development, engaging video animations, and impactful Digital Design Marketing strategies. Texas Design Studio provides a full suite of digital marketing solutions tailored to evaluate your online presence...

    Top Services:

    • Digital Marketing
    • Graphic Design
    • Business Consulting
    • Mobile App Development
    • SEO
    • Show more
    Location
    Houston, Texas
    Number of Employees
    100 - 249
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000

    Texas Design Studio Services

    • Digital Marketing
    • Graphic Design
    • Business Consulting
    • Mobile App Development
    • SEO
    • Video Marketing
    • Web Design
    • Web Development
    • Logo Design
    • eCommerce Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Innovate Tech
    • Conlete
    • AppVenture
    Data sourced from the agency's DesignRush profile
  • Build Your Digital Empire With Our Expertise.

    Hamza Design Hub is a creative digital marketing agency delivering custom web design, e-commerce, branding, and marketing solutions to help businesses grow online...

    Top Services:

    • Digital Marketing
    • Digital Services
    • Graphic Design
    • Branding
    • WordPress Website Design
    • Show more
    Location
    Lahore, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $40/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    3 Projects Listed

    Hamza Design Hub Pvt. Ltd Services

    • Digital Marketing
    • Digital Services
    • Graphic Design
    • Branding
    • WordPress Website Design
    • eCommerce Development
    • PPC
    • Mobile App Development
    • Social Media Marketing
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • MFES Solar Energy
    • Shera Store
    • Bizpal Tourism
    • Butter Bazar
    • SB logistics
    • SCHOLARLYPEN
    • Inxol Energy
    • Scope Solar
    • Home Energy
    • SK Solar Solution
    Data sourced from the agency's DesignRush profile
  • Your Full-Spectrum Digital Growth Partner

    HOSTA is a UAE-based Digital Transformation & Enterprise Engineering company delivering high-performance Hosting, scalable Web & App platforms, cloud-native infrastructure, AI automation, SEO, AEO, GEO, Media buying, and data-driven Digital solutions built for growth, performance, and long-term business...

    Top Services:

    • Web Development
    • Mobile App Development
    • Managed Services
    • Digital Marketing
    • SEO
    • Show more
    Location
    Dubai, United Arab Emirates
    Number of Employees
    Under 49
    Minimal Budget
    Under $1,000

    Hosta Services

    • Web Development
    • Mobile App Development
    • Managed Services
    • Digital Marketing
    • SEO
    • Advertising
    • Media Buying
    • Video Production
    • AI Development
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • INK Advertising & Events
    • Data Technologies
    • XO Nightclub Dubai
    • e-Kitchen
    • Avenue Nightclub Dubai
    • Biomed Pharma
    • Cre Eco Production
    • Ora Nightclub
    • Mash Premiere Pharma
    • Fritill AI
    Data sourced from the agency's DesignRush profile

    Hosta Reviews & Testimonials

    • Siyad Kottayil
      Siyad Kottayil Review from Google
      5.0

      Siyad Kottayil's Review Sourced from Google

      We purchased extra beds from Hosta Hotel Supplies for our hotel, and they’ve been fantastic. They're comfortable, easy to move, and great quality.

    • Fayis Kunnath
      Fayis Kunnath Review from Google
      5.0

      Fayis Kunnath's Review Sourced from Google

      I recently bought a customized housekeeping trolley from Hosta, and I’m really happy with it. It’s exactly what we needed—sturdy, easy to move around, and fits all our supplies perfectly. The whole process was smooth, and delivery was on time. Definitely recommend!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Your Partner For Digital Marketing Success

    Building your business or product as a brand is becoming increasingly important. Accord Tech Solutions is always ready to transform your startup into a brand. We know how to turn your small business into a brand. Let's work together and win the race of building a brand with digital marketing...

    Top Services:

    • Web Development
    • Digital Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Show more
    Location
    Dhaka, Bangladesh
    Number of Employees
    50 - 99
    Average Hourly Rate
    $75/hr
    Minimal Budget
    Under $1,000

    Accord Tech Solutions Services

    • Web Development
    • Digital Marketing
    • Email Marketing
    • SEO
    • Social Media Marketing
    • Web Design
    • Digital Strategy
    • Content Marketing
    • Digital Services
    • IT Services
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Epay
    • ManageAmerica
    • Novel
    • Sourcecrub
    Data sourced from the agency's DesignRush profile
  • Next-gen Digital. Savvy Results.

    FT Nexavvy is a next-gen digital marketing agency helping brands grow smarter with Meta Ads, Google Ads, SEO, Website Design & Social Media. We deliver results that matter from clicks to clients. Think ahead. Work smarter. Be Nexavvy...

    Top Services:

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Web Design
    • Show more
    Location
    Ahmedabad, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $25/hr
    Minimal Budget
    Under $1,000

    FT Nexavvy Services

    • Digital Marketing
    • SEO
    • Social Media Marketing
    • PPC
    • Web Design
    • CRO
    • Web Development
    • Public Relations
    • Digital Services
    • Graphic Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Divya Rathod Beauty Salon
    • Nirav Enterprise
    • Panchal Engineering
    Data sourced from the agency's DesignRush profile

    FT Nexavvy Reviews & Testimonials

    • ASTHA SHAH
      ASTHA SHAH Review from Google
      5.0

      ASTHA SHAH's Review Sourced from Google

      For my boutique business, I was searching for the best digital marketing agency in Gota Ahmedabad, and then I worked with FT Nexavvy for social media marketing and online promotion. Their team helped with branding, content planning, and improving our digital visibility. After their work, my boutique started getting better local reach. In my experience, FT Nexavvy provides reliable digital marketing services in Ahmedabad for small businesses.

    • MILKON AHMEDABAD
      MILKON AHMEDABAD Review from Google
      5.0

      MILKON AHMEDABAD's Review Sourced from Google

      I run a dairy equipment related business and worked with FT Nexavvy, Gota Ahmedabad, for digital marketing and online promotion. Their team handled social media marketing, branding, and content planning in a proper way, which helped improve our local visibility. The strategy was clear and execution was professional. FT Nexavvy provides trusted digital marketing services in Ahmedabad for business growth.

    • Unique Sign
      Unique Sign Review from Google
      5.0

      Unique Sign's Review Sourced from Google

      I run a signage business and worked with FT Nexavvy, a digital marketing agency based in Gota, Ahmedabad, for social media marketing and online promotion. They helped with content planning, digital visibility, and improving our local reach. Communication was clear and the team was very supportive. In my experience, FT Nexavvy provides reliable digital marketing services in Ahmedabad for local businesses.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • We're Not Your Typical Agency, We're a Collective.

    We bring together incredible talent from some of the world's biggest brands so that small and medium sized businesses can benefit from a wealth of expertise...

    Top Services:

    • Branding
    • Web Design
    • Social Media Marketing
    • Web Development
    • Email Marketing
    • Show more
    Location
    London, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000

    Atmosphere Digital Services

    • Branding
    • Web Design
    • Social Media Marketing
    • Web Development
    • Email Marketing
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Hestia Design & Build
    • Škoda Auto
    • TikTok
    • The Sidney DC
    Data sourced from the agency's DesignRush profile
  • Building Websites That Grow Your Business Digital Agency Since 2007

    Birmingham-based Koenig Web Design Ltd creates custom WordPress websites and delivers SEO, eCommerce, and digital marketing solutions with a dedicated team for results-driven online growth...

    Top Services:

    • Web Design
    • WordPress Website Design
    • SEO
    • Digital Services
    • PPC
    • Show more
    Location
    Birmingham, United Kingdom
    Number of Employees
    Under 49
    Average Hourly Rate
    $35/hr
    Minimal Budget
    Under $1,000

    Koenig Web Design Ltd Services

    • Web Design
    • WordPress Website Design
    • SEO
    • Digital Services
    • PPC
    • eCommerce
    • eCommerce Development
    • IT Services
    • Design Services
    • Logo Design
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Euro City Direct
    • Ameer Khan
    • Exascale
    Data sourced from the agency's DesignRush profile

    Koenig Web Design Ltd Reviews & Testimonials

    • Gary Pearson
      Gary Pearson Review from Google
      5.0

      Gary Pearson's Review Sourced from Google

      I have been a loyal client of Koenig Web Design for over five years, and their expertise has played a pivotal role in my business's growth. They crafted a tailor-made website that exceeded my expectations, and their comprehensive SEO package has significantly boosted my online presence. The team is skilled, professional, and consistently available to address concerns or enquiries. I wholeheartedly recommend Koenig Web Design to those seeking to elevate their business.

    • Dean Morris
      Dean Morris Review from Google
      5.0

      Dean Morris's Review Sourced from Google

      I've worked with Koenig Design for many years and found their websites and SEO/Adword's campaigns are first class! The quality of work is top notch, the support, advice and guidance provided gives confidence knowing your marketing spend is going to a company that is focused on generating results. I've always found the honest, transparent approach refreshing and helpful and will happily continue working with Koenig Design for a long time to come!

    • Liz Treadwell
      Liz Treadwell Review from Google
      5.0

      Liz Treadwell's Review Sourced from Google

      I was so daunted with sorting a website for my new business until I made contact with Paul at Koenig Web Design. There was an immediate understanding of the themes and image I wanted to portray and the end result is outstanding. Koenig kept me updated and answered any questions I had promptly and with real expertise. I was never made to feel silly for asking basic questions and the whole process was of a high quality. I can't recommend Koenig Web Design Ltd enough! Thanks Paul & team.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Your Digital Accelerator.

    At SwifSol, were more than just an e-commerce agency were your growth-obsessed partner in the digital arena. Since 2015, weve helped 130+ brands scale across Amazon, Walmart, Shopify, and social platforms with grit, strategy, and round-the-clock support...

    Top Services:

    • Digital Marketing
    • eCommerce
    • Web Design
    • eCommerce Development
    • SEO
    • Show more
    Location
    Amarillo, Texas
    Number of Employees
    Under 49
    Average Hourly Rate
    $15/hr
    Minimal Budget
    Under $1,000

    SwifSol Services

    • Digital Marketing
    • eCommerce
    • Web Design
    • eCommerce Development
    • SEO
    • Social Media Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Magic Mind
    • Initech Ltd.
    • Grateful INC
    • Bellini Special
    • Soylent Corporation
    Data sourced from the agency's DesignRush profile
  • Personalized Online Marketing Strategies

    We believe in travel and tourism online marketing. LeHype provides tailored marketing services to increase bookings, brand awareness, and online presence through online channels. We study and understand the travel industry, the seasonality, the tourist behavior, the booking process, and its peculiarities to...

    Top Services:

    • Web Design
    • Web Development
    • SEO
    • PPC
    • CRO
    • Show more
    Location
    Unterseen, Switzerland
    Number of Employees
    Under 49
    Average Hourly Rate
    $80/hr
    Minimal Budget
    Under $1,000

    Lehype Digital Native Services

    • Web Design
    • Web Development
    • SEO
    • PPC
    • CRO
    • Social Media Marketing
    • Digital Marketing
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Skydive Interlaken
    • GreenGo Travel Galapagos
    • Crazy Crab Cayman
    • Norway Excursions
    • Paragliding Interlaken
    • Turiticket Mexico DMC
    • Vatican Guided Tours
    • Portuguese for a Day Tours
    Data sourced from the agency's DesignRush profile
  • Setting the Southwest Standard.

    Zia Media Group is the marketing department for any small, and up to enterprise level businesses...

    Top Services:

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Web Design
    • Branding
    • Show more
    Location
    Farmington, New Mexico
    Number of Employees
    Under 49
    Average Hourly Rate
    $125/hr
    Minimal Budget
    Under $1,000

    Zia Media Group Services

    • Digital Marketing
    • Social Media Marketing
    • SEO
    • Web Design
    • Branding
    • Creative Services
    • Video Production
    • PPC
    • Web Development
    • Public Relations
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • PESCO
    • 505 Legal
    • Sun Glass
    • Robbin Heating & Air
    • Platinum Plumbing
    Data sourced from the agency's DesignRush profile

    Zia Media Group Reviews & Testimonials

    • Jean Manz
      Jean Manz Review from Google
      5.0

      Jean Manz's Review Sourced from Google

      David at Zia Media was so responsive to my urgent need last week. I contacted him at noon on Friday needing some changes done to my website asap, he got it done for me before the end of the day. I'm so grateful to have Zia Media helping me to run my business!

    • Shellie Patscheck
      Shellie Patscheck Review from Google
      5.0

      Shellie Patscheck's Review Sourced from Google

      Stephen Mirabel was professional, courteous, and an excellent photographer. The final product was delivered quickly and done very well. We appreciate Zia Media Group!

    • Bryan Crawford
      Bryan Crawford Review from Google
      5.0

      Bryan Crawford's Review Sourced from Google

      I've been doing business with Stephen since before Zia Media was a thing. He has always been professional and delivered an exceptional product! Thanks Stephen!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Marketing That Delivers Results

    Unipeg Media is a full-service digital marketing agency with over 8 years of experience, helping businesses grow through a combination of creative design, strategic marketing, and advanced technology solutions. The agency offers a wide range of services, including SEO, performance marketing, social media...

    Top Services:

    • Content Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Advertising
    • Show more
    Location
    Faridabad, India
    Number of Employees
    50 - 99
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000
    Portfolios Count
    2 Projects Listed

    Unipeg Media Services

    • Content Marketing
    • Digital Marketing
    • SEO
    • PPC
    • Advertising
    • Social Media Marketing
    • Business Consulting
    • Branding
    • Digital Strategy
    • eCommerce
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • eCommerce Industry
    • Education Industry
    • Corporate Services Industry
    Data sourced from the agency's DesignRush profile

    Unipeg Media Reviews & Testimonials

    • Nikaura
      Nikaura Review from Google
      5.0

      Nikaura's Review Sourced from Google

      We are genuinely impressed with the high quality and streamlined services which we have obtained from Unipeg Media, which happens to be surprisingly young and highly proficient in its niche. Together, we have braved through challenges and successfully completed projects.

    • Jorgia Morgan
      Jorgia Morgan Review from Google
      5.0

      Jorgia Morgan's Review Sourced from Google

      We brought along a very complicated website idea that many companies had already disagreed to work on. Folks at Unipeg Media took up the challenge and built a replica of the idea that we’d penned down for them. Unipeg Media deserves much appreciation for their zeal and confidence.

    • SACHIN RATURI
      SACHIN RATURI Review from Google
      5.0

      SACHIN RATURI's Review Sourced from Google

      The best website design company in Delhi NCR loved the way their management handles everything in a perfect manner. No deadline miss, no miscommunication every task is precisely done. They promised me to build my portfolio website in 15 days, and to my surprise they did. Wishing all the best to team Unipeg

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Where Art Meets Digital Innovation

    Trimsel is a software development company in Chennai that builds mobile apps, websites, and AI solutions solving real business problems. We handle cloud infrastructure, DevOps automation, and digital marketing. We help companies streamline operations, reach customers faster, and scale efficiently...

    Top Services:

    • Mobile App Development
    • Web Development
    • AI Development
    • Digital Marketing
    • DevOps Consulting
    • Show more
    Location
    Chennai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $20/hr
    Minimal Budget
    Under $1,000

    Trimsel Services

    • Mobile App Development
    • Web Development
    • AI Development
    • Digital Marketing
    • DevOps Consulting
    • Cloud Consulting
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Xaber
    • KarIOT
    • Ezyhelpers
    Data sourced from the agency's DesignRush profile

    Trimsel Reviews & Testimonials

    • Deepak Sabastein
      Deepak Sabastein Review from Google
      5.0

      Deepak Sabastein's Review Sourced from Google

      We approached Trimsel for our e-commerce website development, and the experience was excellent from start to finish. Their team in Chennai understood our business requirements clearly and delivered a fully functional, fast-loading, and SEO friendly online store within the timeline. The website design is clean, mobile-friendly, and easy to manage. What impressed us most was their attention to detail and post-launch support. If you're looking for a reliable software development company in Chennai for e-commerce or any web development project, Trimsel is the right choice. Highly recommended.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Innovate Connect Inspire

    iPlexSoft provides end-to-end IT solutions including ERP implementation, custom software development, web design, and mobile app development to support business automation and digital transformation...

    Top Services:

    • Mobile App Development
    • Software Development
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Show more
    Location
    Karachi, Pakistan
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000

    iPlexSoft Services

    • Mobile App Development
    • Software Development
    • SEO
    • Digital Marketing
    • Social Media Marketing
    • Email Marketing
    • eCommerce
    • Advertising
    • Content Marketing
    • PPC
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Houston United Computer Recycling
    • Laptop Assets
    • Aman Al Bilad Systems
    • Optimal Ankle
    • Amart Logestic
    • Maple Embroidery
    • CxO SA
    Data sourced from the agency's DesignRush profile

    iPlexSoft Reviews & Testimonials

    • Syed Uzair
      Syed Uzair Review from Google
      5.0

      Syed Uzair's Review Sourced from Google

      Great place to work! I work here as a WordPress & SEO Expert, and honestly, I really enjoy it. The environment is friendly, the team is supportive, and I feel comfortable working here every day. It’s a nice place to grow and learn. Highly recommended!

    • Muhammad Huzaifa Adil
      Muhammad Huzaifa Adil Review from Google
      5.0

      Muhammad Huzaifa Adil's Review Sourced from Google

      I am proud to work as a Full Stack Developer at iPlexSoft. one of the leading software companies in Karachi located at Shahrah-e-Faisal. We specialize in delivering high-quality web development services that empower businesses across Pakistan with technical proficiency.

    • Urooj Javaid
      Urooj Javaid Review from Google
      5.0

      Urooj Javaid's Review Sourced from Google

      This software house in Karachi has a very professional, supportive, and growth-oriented environment. The management is cooperative and always encourages learning and development. It is a great place for individuals who want to build their skills and grow in their careers. The workplace culture is especially comfortable and safe, which makes it a very good option for girls. It provides a respectful and positive environment for females to work confidently. The team is friendly, and everyone is always willing to help and guide. Overall, I highly recommend this software house in Karachi to anyone looking for a professional, secure, and career-focused workplace. ✨

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Agency That Helps You Grow Business

    Studio 53 is a full-service design and digital marketing agency based in Chennai, India. We help B2B brands, manufacturers, and traders grow through strategic branding, high-converting websites, and performance-driven marketing. With 10+ years of experience and 450+ clients across 15+ sectors, we blend...

    Top Services:

    • Graphic Design
    • Branding
    • Digital Services
    • Web Design
    • Digital Marketing
    • Show more
    Location
    Chennai, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $50/hr
    Minimal Budget
    Under $1,000

    Studio53 Services

    • Graphic Design
    • Branding
    • Digital Services
    • Web Design
    • Digital Marketing
    • SEO
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Royal Anchors
    • Deesawala Rubber
    • Safelift Industries
    • Deep Sea Pipes
    • Evrnest
    • Seertree Global
    Data sourced from the agency's DesignRush profile

    Studio53 Reviews & Testimonials

    • Andrew Arun
      Andrew Arun Review from Google
      5.0

      Andrew Arun's Review Sourced from Google

      We've been in real estate for a long time, so we've seen a lot of agencies come and go. With Studio 53, what stood out was that they actually got results footfall to our sites went up, and we started closing more. They handle our ads across Tamil Nadu and it's been working well. No complaints from our side.

    • Piyush Agrawal
      Piyush Agrawal Review from Google
      5.0

      Piyush Agrawal's Review Sourced from Google

      We hired studio53 to make our brochure. They did excellent work and are very creative people. I would want to work with them again👌.

    • Sakina
      Sakina Review from Google
      5.0

      Sakina's Review Sourced from Google

      I got my branding and social media done with Studio53 and absolutely loved their work. Everything was done with so much creativity and attention to detail. I’m definitely planning to get my website done with them in the future as well. Keep it up, Studio53!

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews
  • Creative Digital Marketing Solutions

    Memat Digi is a digital marketing company in India offering SEO, PPC, social media, content marketing, ORM, and web development. Based in Delhi, with 15+ years of experience and 8,000+ clients, we help businesses grow online through data-driven strategies...

    Top Services:

    • Public Relations
    • Reputation Management
    • Web Design
    • eCommerce Development
    • Web Development
    • Show more
    Location
    New Delhi, India
    Number of Employees
    Under 49
    Average Hourly Rate
    $100/hr
    Minimal Budget
    Under $1,000

    Memat Digi Pvt Ltd Services

    • Public Relations
    • Reputation Management
    • Web Design
    • eCommerce Development
    • Web Development
    • WordPress Website Design
    • CRO
    • Digital Marketing
    • Social Media Marketing
    • Advertising
    Data sourced from the agency's DesignRush profile, its website, and other relevant accounts
    • Flypped
    • Customfy
    • Boxish
    • Policy Saath
    • Bima Flow
    Data sourced from the agency's DesignRush profile

    Memat Digi Pvt Ltd Reviews & Testimonials

    • Ritik rajora
      Ritik rajora Review from Google
      5.0

      Ritik rajora's Review Sourced from Google

      "I had a really great experience with Memat Digi. The team was very supportive, the environment was positive, and everything felt very professional. Loved my time here!"

    • shivang gaba
      shivang gaba Review from Google
      5.0

      shivang gaba's Review Sourced from Google

      The best internet services providing company , best place to enhance your skills Keep up the good work

    • Vikas Kumar
      Vikas Kumar Review from Google
      5.0

      Vikas Kumar's Review Sourced from Google

      Amazing digital marketing services by "MematDigi" team.They did their job what they said. Thank you to all Your Digital Expert Team.

    Reviews verified by DesignRush and sourced from the agency's profile View All Reviews

B2B PPC Agency Hiring Guide

What is a B2B PPC agency?

A B2B PPC agency helps businesses-to-business (B2B) companies target specific audiences through pay-per-click (PPC) campaigns. PPC advertising involves placing ads on search engines or other online platforms and paying a fee every time a person clicks their link. Businesses can increase brand visibility, website traffic, high-quality leads, and sales quicker through PPC advertising than organic search marketing.

By the end of 2024, B2B ad spending is expected to reach $37.7 billion. $14.3 billion of which is used on digital ads. Moreover, search advertising spending is expected to reach $190.5 billion, with the U.S. having the highest global ad spend.

Because business-to-business pay-per-click agencies target businesses, they face unique industry challenges that require skills and expertise. Namely, these are:

  • Longer sales cycles: B2B sales cycles are longer and more complex than B2C, making PPC conversion tracking challenging since multiple touchpoints may contribute to a conversion.
  • High competition: The B2B space is highly competitive, driving up CPC and lead acquisition costs.
  • Complex keywords: B2B keywords are more technical, requiring in-depth knowledge of industry-specific terminology.
  • Multiple decision-makers: B2B purchases involve multiple decision-makers within an organization, requiring tailored PPC campaigns that target different stakeholders within the buying process.
  • Content and messaging: B2B PPC ads need to address businesses’ specific needs and challenges rather than just promote products or services. This is because B2B buyers need information that helps them make informed decisions.
  • Lead nurturing: Due to long sales cycles, agencies must integrate PPC campaigns with lead nurturing strategies such as email marketing, retargeting, and content marketing to engage prospects throughout the sales funnel.

One such example is when CMS Funding collaborated with B2B PPC agency SmartSites. CMS Funding has been providing commercial equipment leasing and financial services for small businesses for over 20 years. However, it was struggling to drive traffic and new leads as banks and lending giants overshadowed it.

SmartSites implemented consistent ad campaigns, content marketing, link-building strategies, and conversion tracking. It also developed industry and location pages to target desired audiences more accurately.

As a result, CMS Funding reduced cost-per-click (CPC) by 44% and increased conversions by 74%.

What services do B2B PPC agencies provide?

A B2B PPC company provides PPC campaign management services to help businesses gain the highest return on investment (ROI) for their advertising efforts. This includes developing a campaign strategy, managing keywords, monitoring ad performance, creating campaign materials, optimizing conversion rates, and analyzing data. It also involves keyword bidding, where agencies bid on behalf of their clients for ad placement on the first search engine results page for targeted keywords.

Here is a quick description of the B2B PPC services:

  • Campaign strategy: Developing a comprehensive PPC strategy tailored to the specific needs and goals of B2B clients. This includes keyword research, competitor analysis, and target audience identification.
  • Ad creation: Creating compelling and relevant ad copy that resonates with B2B audiences, such as crafting ad headlines and selecting appropriate imagery or multimedia elements.
  • Campaign setup: Setting up PPC campaigns across various platforms such as Google Ads, LinkedIn Ads, or Bing Ads. This includes configuring targeting options, setting budgets, and defining bid strategies. 
  • Keyword management: Continuously monitoring and optimizing keyword performance to ensure that the ads appear in relevant search queries and generate qualified leads. 
  • Geofencing: Targeting qualified audiences in a specific geographic location, using GPS, Wi-Fi, or cellular data to build virtual boundaries. 
  • Remarketing and retargeting: Using PPC ads to re-engage website visitors or audiences who have shown interest in your brand. 
  • Ad performance monitoring: Tracking metrics such as click-through rate (CTR), conversion rate, and cost per acquisition (CPA). This allows them to make data-driven decisions to improve campaign performance.
  • Budget management: Allocating resources to high-performing campaigns and adjusting spending as needed to maximize ROI.
  • Conversion optimization: Optimizing landing pages and conversion paths to improve the conversion rate of PPC traffic. This may involve A/B testing, user experience optimization, and implementing conversion tracking tools.
  • Mobile optimization: Developing mobile-first ads, including fast-loading landing pages, well-proportioned graphics for mobile phones, responsive and fast-loading pages, and targeting mobile-specific keywords.
  • Reporting and analysis: Offering clients regular reports and analysis, PPC campaign performances, and outlining recommendations for improvement.

What is the difference between B2B PPC and general PPC agencies?

The difference between B2B PPC and general PPC agencies is their audiences. Because the former’s audience involves businesses, it requires longer sales cycles and more formal, analytical, and educational content. It also results in more expensive campaigns because it targets more niche markets.

  • Target audiences: The most obvious difference is the type of audience. B2B PPC targets decision-makers in the business, like CEOs, managers, and business owners. General PPC agencies target a wider set of audiences.
  • Sales cycles: B2B PPC agencies follow longer sales cycles than general PPC agencies because B2B purchases involve highly complex decision-making processes.
  • Buying funnel: General PPC agencies only target the bottom of the funnel where customers have high purchase intent. In contrast, B2B PPC companies target the top, middle, and bottom of the funnel, depending on your campaign goals. This is because of the longer sales cycles for B2B companies.
  • Messaging and language: Where general PPC ads can be casual and emotion-oriented, B2B PPC campaigns need to be formal, technical, and business-oriented, which often covers the statistical benefits of the product or service.
  • Content strategy: B2B PPC firms provide more educational content to highlight the value of the offering. Examples of these are white papers and case studies.
  • Keywords: Because B2B companies have very small and specific markets, they use niche keywords. These are more difficult to target and may have higher competition than B2C keywords.
  • Costs: Since B2B PPC campaigns have longer cycles and more competitive keywords, B2B PPC agencies charge more than regular PPC companies.

How much do B2B PPC services cost?

B2B PPC services cost can vary, depending on your pricing model, ad platform, type of ad, required services, niche market, and target audiences. However, businesses spend an average of $9,000 - $10,000 per month on B2B PPC services. The average CPC of B2B PPC agencies is $3.33.

Below are the factors that affect B2B PPC cost:

  • Pricing model: B2B PPC agencies can charge based on a percentage of ad spend, pay-per-lead, base retainer, flat rate, hourly rate, or performance-based fees.
  • Industry: Insurance companies have the highest CPC at $54.91. The higher the competition in your industry, the higher the costs.
  • Keyword competition: Targeting highly competitive keywords means bidding against more players, which will raise ad costs.
  • Ad quality: Platforms like Google Ads look at the quality and relevance of ads and charge less for high-quality PPC ads.
  • Ad platform: Because Google is one of the most popular ad platforms, Google PPC campaigns will be more expensive than on less competitive platforms like Reddit and LinkedIn.

Why should I hire a B2B PPC company?

You should hire a B2B PPC company because they have a dedicated team of experts in advertising, copywriting, designing, website development, and analytics to help you gain faster results, higher return on income, and gather relevant data. Moreover, their team can provide a more comprehensive marketing strategy, so that you can further optimize your conversion process.

  • Gain a team of multi-disciplined experts: The top three PPC ads on Google receive 46% of all clicks. B2B PPC agencies have the experience and knowledge to place your ads on the top searches of customers, using the right keywords, platform, and ad type. Moreover, they have copywriters, designers, web developers, and certified advertising experts on their team to ensure that your ad stands out from your competitors.
  • Develop a comprehensive marketing campaign: B2B buyers look at 3-7 pieces of content before purchasing. This means that your PPC campaign is only one part of the conversion funnel, and B2B PPC companies know this. That is why they offer additional marketing services to ensure that you fully capture and convert the leads gained from your ads. These include content marketing, email marketing, social media marketing, and traditional marketing.
  • Maximize your ad budget: B2B companies allocate 60% of their marketing budget to ads. But 72% of businesses haven't looked at their ads in over a month. B2B PPC firms monitor your ads for you so you can focus on running your business. Moreover, they use the data they collect to optimize your campaigns continuously, maximizing your return on investment (ROI).
  • Achieve faster results: B2B PPC companies have streamlined their advertising process to achieve faster results for their clients. Moreover, they have dedicated designers, copywriters, and web developers on their team that can quickly turnover advertising materials whenever needed.
  • Gather relevant data: Tracking the effectiveness of B2B PPC campaigns and attributing conversions accurately can be challenging due to the longer sales cycles and multiple touchpoints involved in the buying process. B2B PPC agencies already know this struggle and have solved it by using robust customer relationship management (CRM) and advertising tools and technologies to track conversions more accurately.

A case study that better illustrates the benefits of working with a B2B PPC agency is when ALL-TEST Pro approached WebFX to boost its digital marketing strategy.

ALL-TEST Pro provides motor testing to businesses, including motors, generators, and transformers. It wanted to retain its top industry position. WebFX conducted search engine optimization (SEO), PPC, and conversion rate optimization (CRO). As a result, ALL-TEST Pro increased contact form submissions by 71% and leads from organic forms by 25% year-on-year (YoY). It also reduced PPC cost per lead by 30%.

How do I choose the best B2B PPC agency for my business?

You can choose the best B2B PPC agency for your business by following these steps:

  1. Consider your average sales cycle: B2B sales cycles are longer than B2C ones. Knowing how long it takes for your client to convert can help you determine your campaign timeline and budget more accurately.
  2. Know your buying funnel: Unlike B2C campaigns, B2B campaigns also target top- and middle-of-funnel audiences to gain qualified leads. By knowing which part of the funnel you’re targeting, you can better specify your audience, keywords, and campaign goal.
  3. Determine your campaign requirements: Specify your target audience and keywords based on your data analytics. Also, set your monthly spending limit, timeline, campaign goals, and KPIs.
  4. Research potential partners: Search for agencies featured in B2B PPC publications, directories, top rankings, and award pages. Shortlist those that have won awards and recognition for their PPC campaigns.
  5. Check their technical expertise: Look at their list of skills and services, PPC platforms, tools and technologies, and certifications. Prioritize those that are transparent, communicative, data-driven, analytical, and results-oriented.
  6. Do your due diligence: Check their online reviews, client testimonials, and case studies to understand their approach and strategies for success. Choose those with experience in your niche, industry, and location.
  7. Send your request for proposal (RFP): Outline your project details, target audience, campaign goals, timeline, and budget range. Include links to your website and social media accounts so the PPC agency can better estimate its costs based on your current online visibility.
  8. Conduct an interview: Ask your preferred B2B PPC agencies about their expertise, processes, and strategies for your business. Gauge their understanding of your specific industry and target audiences.
  9. Request for client references: Ask a B2B PPC company for client references from your industry and contact them. This will give you insight into how it will be working with the agency.
  10. Choose your B2B PPC agency: Once you have decided, notify the agency of your decision. Discuss contract terms, payment methods, and other necessary details with the team.
  11. Onboard your B2B PPC partner: Collaborate with your agency, send your customer data, and provide access to relevant accounts, like Google Ads and Meta Business.

If you need help finding the top B2B PPC agency for your business, contact us. We’ll customize a list based on your specific requirements. Visit our Marketplace for more details.

How do I find the best B2B PPC company on DesignRush that fits my budget?

You can find the best B2B PPC company on DesignRush that fits your budget by using our web filters. These will help narrow your search according to hourly rates, minimum budgets, region, and company size.

What are the key success metrics in PPC campaign for B2B?

The key success metrics in PPC campaigns for B2B measure leads, conversion rate, and revenue. The specific key success metric you’ll use will depend on your campaign goals.

Below is a brief explanation of each B2B PPC key success metric:

  • Cost per lead (CPL): The amount spent on PPC divided by the number of generated leads.
  • Cost per acquisition (CPA): The amount spent on PPC divided by the number of leads converted.
  • Cost per click (CPC): Average amount you pay for every click.
  • Click-through rate (CTR): The percentage of people who clicked your ad.
  • Return on ad spend (ROAS): The revenue generated by the campaign divided by the amount spent.
  • Conversion rate: The percentage of visitors who convert after clicking your PPC links.
  • The number of impressions: The number of views on your ad, regardless of CTR. This is often used for measuring brand awareness.
  • Average position: The order of your ad on the search engine results page (SERP) against other businesses competing for the same keywords.
  • Quality score: Measures the likeliness that your target audiences will find your ads compared to competitors.
  • Marketing qualified leads: The number of leads worth marketing or following up with. A low cost per marketing-qualified lead means your PPC campaign is targeting the right audiences.

What questions should I ask before hiring a B2B PPC agency?

You can ask B2B PPC agencies the following questions before hiring them:

Its Relevant Background

  1. Have you worked with businesses in my niche? Can you share case studies and references?
  2. What results have you achieved for businesses like mine?
  3. Have you advised against using PPC for a business? If so, why?
  4. What is your approach to PPC management?
  5. How do you conduct keyword research?
  6. How does your PPC optimization process and strategy look?

Company Services and Processes

  1. Do you create the entire PPC campaign? Or do you just manage it?
  2. What tools and technology do you use to manage PPC campaigns? How about reporting and analytics?
  3. What advertising platforms do you specialize in? What is your level of certification (e.g., Google Partner or Google Premier Partner)?
  4. What is your strategy for collecting first-party data?
  5. Do you do account setup or continuous account management?
  6. What additional services do you offer? Do you also provide social media marketing, search engine marketing (SEM), and web optimization?

The Project

  1. What are the benefits of PPC for my B2B company?
  2. What is the best-paid advertising strategy for my B2B company?
  3. How will you integrate your campaigns with my overall marketing and sales strategies?
  4. How will your PPC strategies impact my business goals?
  5. Who will be on my team? What are their credentials and expertise?
  6. Who owns the PPC account?
  7. How do you measure my success? What are your key metrics for success?
  8. When can I expect to get results?
  9. What factors determine my PPC costs? Please send a breakdown.

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